Doctor-Founded Functional Beverage Brand SLY Lands Nationwide at Sprouts Farmers Market

SCOTTSDALE, Ariz. — August 1, 2026 — SLY™, the lifestyle functional beverage brand founded by two Arizona optometrists, today announced it is now available nationwide at Sprouts Farmers Market, bringing its adaptogenic BOOST (caffeine-free in Tropical & Berry flavors) and DREAM (Vanilla & Orange Cream flavors) drinks to almost 500 stores across 25 states in the United States.

The rollout marks the company’s largest retail expansion to date and comes as consumers increasingly seek beverages that support focus, relaxation, and sleep — without relying on caffeine, sugar, or artificial stimulants.

SLY’s expansion follows national distribution through KeHE Distributors and builds on successful placements strategically focused on Arizona and California markets, including at Phoenix Sky Harbor International Airport, independent retailers, and regional natural food accounts. The growth to a national platform with Sprouts also reflects a broader shift in the beverage industry, where retailers are expanding assortments of products formulated for specific wellness occasions rather than traditional energy or hydration alone.

Founded in 2019 by Dr. Tom Czyz and Dr. Amy Czyz, SLY rethinks the functional beverage category by designing drinks around how people actually want to feel, rather than competing in a single occasion like energy or refreshment. After years of consumer research, formulation refinement, and real-world testing, Drs. Tom and Amy Czyz—whose clinical backgrounds include optometry and research into circadian health—evolved the company from an early beverage concept and prototype named INTENT® that was a BevNET semi-finalist in the New Beverage Showdown in 2021 into the SLY brand built around intentional daily occasions, including BOOST for focus, CHILL for relaxation, and DREAM for restorative sleep. SLY also was a BevNET semi-finalist in the New Beverage Showdown in 2023.

“We spent years listening before we scaled,” said Dr. Tom Czyz. “What we heard over and over was that people weren't looking for another energy drink – they wanted something that fit naturally into their day, helping them focus when they needed to, unwind when they wanted, and to rest when the day was over. That insight is what drove everything behind SLY.”

Rather than competing within a single beverage category, SLY organizes its portfolio around functional moments. Each beverage blends adaptogens, botanicals, amino acids, and other functional ingredients in a clean, non-carbonated formulation designed for specific needs throughout the day.

“Today's consumer is far more intentional,” said Dr. Amy Czyz. “People read labels and want products that support how they live without unnecessary compromises. Our goal has always been to create beverages we would feel good recommending to our own patients, families, and friends.”

Peaklign Partners, the strategic product development and advisory firm supporting SLY’s national expansion, helped facilitate the Sprouts launch. The rollout also comes as the functional beverage category continues to gain momentum. According to the SPINS Expo West 2025 trend report, clean and functional beverages remain a defining industry trend, with brands emphasizing real ingredients alongside added functional benefits. Circana also reports that health-focused consumers now account for $638 billion in U.S. food and beverage spending, underscoring the growing opportunity for innovative wellness beverages.

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ABOUT SLY™
SLY is a caffeine-free, zero-alcohol canned beverage with 10 calories and 2g sugar. Each mode is built around a precise purpose: Focus, Relax, or Rest.

Distributed by: KeHE Distributors, Shamrock Foods

drinkonthesly.com
@drinkonthesly

MEDIA CONTACT Rachel Maeng, Dr. Tom Czyz