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Super Seltzer Expands Across Massachusetts Through Distribution Partnership with Atlantic Beverage Distributors
Fast-growing functional beverage brand strengthens its New England footprint through one of the region's leading beverage distributors.
Barrington, Rhode Island — July 28, 2026 — Super Seltzer, the fast-growing functional sparkling water redefining everyday hydration, today announced a new distribution partnership with Atlantic Beverage Distributors, significantly expanding the brand's availability throughout Massachusetts.
The partnership provides retailers, convenience stores, foodservice operators, golf clubs, colleges, healthcare facilities, specialty markets, and hospitality venues across the Commonwealth with access to Super Seltzer through Atlantic Beverage's established distribution network and experienced sales organization.
Unlike traditional sports drinks or flavored sparkling waters, Super Seltzer delivers electrolytes, essential vitamins, and a touch of organic agave in a clean, refreshing beverage with just 15 calories. Free of caffeine, artificial sweeteners, artificial colors, and preservatives, Super Seltzer was created for one purpose: better everyday hydration for the entire family.
"Atlantic Beverage has built an outstanding reputation for identifying emerging brands and helping them scale," said Vinu Malik, Founder and CEO of Super Seltzer. "We're excited to partner with a team that shares our passion for innovation and understands where the beverage industry is headed. Together, we'll introduce a new generation of hydration to consumers across Massachusetts."
Since launching, Super Seltzer has rapidly expanded into hundreds of retail and foodservice locations throughout New England while building momentum in convenience stores, corporate campuses, golf clubs, hospitality venues, and specialty retailers. The partnership with Atlantic Beverage marks another major milestone as the company accelerates its regional expansion strategy.
"Our goal has never been to create another beverage," added Malik. "We're building what we believe is an entirely new category—clean, everyday hydration that fits naturally into people's daily lives. Atlantic Beverage gives us the reach and expertise to introduce that vision to thousands of new consumers across Massachusetts."
Super Seltzer is currently available in six refreshing flavors: Watermelon, Tangerine, Lemon Lime, Grapefruit, Grape, and Berry Lemonade. The company plans to continue expanding throughout the Northeast before entering additional markets across the United States.
About Super Seltzer
Super Seltzer is a functional sparkling water made with electrolytes, essential vitamins, and organic agave to support better everyday hydration. With just 15 calories, no caffeine, no artificial sweeteners, and no artificial colors or preservatives, Super Seltzer delivers clean, refreshing hydration in a beverage the whole family can enjoy. Founded in Rhode Island, the company is rapidly expanding across New England and is on a mission to create a new category in everyday hydration.
About Atlantic Beverage Distributors
Atlantic Beverage Distributors is a family-owned beverage distributor headquartered in Holliston, Massachusetts. For more than 30 years, the company has built a reputation as one of Southern New England's premier beverage distributors, representing an extensive portfolio of premium beverage brands across retail and foodservice channels. Atlantic combines an experienced sales organization with exceptional customer service and market execution to help emerging and established brands grow throughout Massachusetts.
Media Contact
Jasmine Malik
Director of Marketing
401-787-4432
Super Seltzer
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