Three flagship flavors with clean caffeine and bold taste, built by CPG veterans for a new generation of tea drinkers.
AUSTIN, Texas — Wipeout Beverages Company today announced the summer 2026 launch of its ready-to-drink functional tea brand, Wipeout, debuting in Louisiana with three core flavors: Sweet Tea, Half-Pipe™ Lemonade + Tea, and Unsweetened Black Tea. Founded in Austin by a team with decades of experience building and scaling major beverage and consumer packaged goods brands, Wipeout delivers real brewed tea, functional ingredients, and a lifestyle brand identity built for the next generation of active, health-conscious consumers.
All three SKUs launch in 16 oz. aluminum cans, combining real brewed tea with 160 mg of clean caffeine sourced from green tea and 100% daily value of B vitamins. Sweet Tea reimagines the Southern classic with real cane sugar and bold tea flavor. Half-Pipe™ is a vibrant lemonade-tea fusion built for sun-filled days. Unsweetened Black Tea delivers clean, crisp refreshment with zero sugar and zero compromise. Every product is brewed from real tea, co-packed domestically, and ships in shelf-ready 12-pack trays built for strong retail presence and fast sell-through.
The U.S. ready-to-drink tea market exceeds $10 billion annually and continues to accelerate, driven by consumers seeking functional beverages, processed sweetener alternatives, and flavor innovation over legacy brands. Wipeout enters the category with a clear lane: real brewed tea crafted to help consumers feel revitalized, positioned at the intersection of the functional beverage boom and the premium iced tea shelf.
The brand competes on ingredients, taste, and identity in a category where most options are either loaded with sweeteners or stripped of personality.
Wipeout will launch through regional retail distribution in the Gulf Coast region, with an initial focus on cold-vault convenience placements, grocery chain sets, and lifestyle accounts including gyms, sporting venues, and campus retail. Product will also be available online via Amazon and at drinkwipeout.com. The company’s roadmap includes expanded multi-state distribution, additional flavor innovation, and community-driven activations including grassroots sampling, festival partnerships, and environmental initiatives.
ABOUT WIPEOUT BEVERAGES
Wipeout Beverages Company is an Austin, Texas-based functional tea brand founded by CPG industry veterans. Real ingredients. No shortcuts. Tea That Moves You. Bold flavor and function!
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