Gratsi Launches Sparkling Rosé, Named USA TODAY Best Boxed Wine for Second Consecutive Year

AUSTIN, Texas — July 29, 2026 — Gratsi, the fastest-growing boxed wine brand in the United States by sales revenue, today announced the launch of its Provence-crafted Sparkling Rosé. The release coincides with Gratsi being named the No. 1 boxed wine in the country by USA TODAY's Readers' Choice Awards for the second consecutive year.

Sourced from vineyards in France's Provence region, the Sparkling Rosé is crafted primarily from Grenache and Syrah. It pours a pale pink with fine, long-lasting bubbles and delivers fresh notes of ripe strawberry and cherry with a dry, rounded finish. The wine is 12% ABV and is available now at gratsi.com in three- and six-packs of 750 ml bottles, starting at $15 a bottle.

"Our customers have been asking for a Sparkling Rosé made the Gratsi way, with zero sugar and nothing unnecessary," said Stephen Vlahos, founder and CEO of Gratsi. "It's simple, authentic and brings the same Mediterranean spirit to our lineup."

The Sparkling Rosé arrives during a period of exceptional growth for Gratsi. According to Nielsen data in the last 52 weeks, Gratsi is the fastest-growing 3L boxed wine brand in the United States by sales revenue growth in dollars. The company sold more than 350,000 cases in 2025 and is now carried in approximately 2,300 stores nationwide, with continued expansion into major new markets including Pennsylvania, Virginia and Illinois. Gratsi also received M. Shanken Communications' 2025 Impact Hot Brand Award, one of just 12 wine brands recognized for sustained sales growth.

The Sparkling Rosé is available now at gratsi.com and through select retailers. For more, follow Gratsi's Slow Dinner Club blog and its Nonna Wisdom series, both rooted in Mediterranean culture and a love of authentic, unhurried cooking. Distributors and retailers interested in carrying Gratsi can contact Gratsi's retail team.

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About Gratsi

Gratsi was founded on a love for Mediterranean living: slow mornings, local food and the kind of conversations that linger late into the evening. In a fast-paced world, the brand offers a return to simple, intentional enjoyment. Sourced from hand-selected vineyards across Europe, Gratsi avoids the dozens of additives permitted in U.S. winemaking and commonly used in mass-market wines, choosing instead a straightforward approach. Gratsi reimagines boxed wine with premium, sustainably packaged wines crafted by generational Mediterranean vintners. Each 3-liter box contains the equivalent of four bottles, stays fresh for weeks and produces 85% less packaging waste than the equivalent volume in glass. With zero sugar and nothing unnecessary, Gratsi offers wine designed for slowing down, whether over a weeknight supper or a long-table dinner with friends. Learn more at gratsi.com.