The Daily Pour Announces Expansion of "Drinks with Benefits": Two-Day Festival Kicking Off with an Exclusive Trade Summit

DWB Summit on September 16th brings together the industry's leading founders, investors, and innovators, followed by an immersive festival celebrating the rise of mindful and functional drinking

NEW YORK, NY — The Daily Pour, the top media and events platform founded by entrepreneur and TV personality Dan Abrams, announced the expansion of its award-winning Drinks with Benefits (DWB) festival after an inaugural 2025 event that welcomed over 1,000 attendees and 70+ sponsors. The festival will now expand to a two-day event dedicated to the booming world of nonalcoholic, functional, and better-for-you beverages. The event kicks off September 16th with the DWB Summit, a select gathering for trade professionals and founders, followed by a full day of immersive consumer experiences open to the public.

The DWB Summit is designed exclusively for trade insiders, entrepreneurs, and founders shaping the future of the category. The Summit has already lined up an all-star roster of industry leaders, including Bill Shufelt (Athletic Beer), Laura Taylor (Mingle Mocktails), Brian Rosen (Investbev), Taylor Foxman (Industry Collective), Dan Gasper (Distill Ventures/ Nex Drinks), Marcos Salazar (Adult NA Bev Assoc), Rachel Martin (Oceano Wines), Melanie Masarin (Ghia), Emily Onkey (Aplos), Dante Catena (Catena), Abe Zarate (Crane Club), Meeta Gournay (Three Spirit), AGXYL Storms (Minus Moonshine), Nick Pelis (Spirited Away), Caleb Ganzer (Hospitality Operator), Nicolas Guillant (Opius), Lawrence Bremer (St Buena Vida), Vanessa Rissetto (Culina Health), Anna Baskin (Hightail), and Monica Cornitcher (Medase).

With limited spots available, the Summit offers an intimate, high-value day of programming including:

• Entrepreneurship: The Pivot from Corporate to Creator

• Raising Capital — insights from investors backing the next generation of beverage brands

• The Unglamorous Aspects of Selling

• The Evolution of the Wine Occasion

• Female Founders Experience

• Winning the Retail Game

The next day, Drinks with Benefits, which was named one of the top 10 Best Specialty Food Festival by USA Today, Standout Fall Festival by BizBash, and #1 NA Event by After Magazine, opens its doors to trade and consumers on September 17th at the Altman Building in NYC for a multi-sensory experience that includes:

• Tasting Gallery: An exclusive showcase of industry-leading non-alcoholic and functional brands, featuring Sylva by Ben Branson, Tom Holland’s Bero, Double Gold award-winners Oddbird and Varnum Vintners, and Ayrloom—New York’s top-selling hemp brand.

• A Curated Culinary VIP Experience: Featuring innovative plant-based dishes from abcV, Le Botaniste, JaJaJa Mexicana, and Délice & Sarrasin, paired with artisanal appetizers by Murray’s Cheese and handcrafted French cream puffs from Barachou.

• Rhythms Lounge: A sober rave directed by ALTRD, fusing live music, breathwork, and craft non-alcoholic elixirs.

• Mixology Lab: A hands-on experience designed for both curious drinkers and industry insiders to craft their own zero-proof creations

• Wellness Sanctuary: Offering a guided meditation experience by Dara Hart of the Sage + Sound wellness studio.

• Art Show: Bringing a visual art dimension to the world of wellness, there will be a curated selection of contemporary art by some of today's most vibrant artists including Andrea Bergen (San Francisco), Brian Brown (NYC), and Kelly Boehmer.

A full list of participating brands and activations can be found on the Drinks with Benefits website.

As more consumers than ever are rethinking their relationship with alcohol and more carefully curating their consumption, Drinks with Benefits and parent company, The Daily Pour, have become industry leaders.

"We're witnessing one of the biggest cultural shifts in how people drink," said Dan Abrams, founder of The Daily Pour. "Consumers today want options that fit their lifestyle, whether that's a glass of wine or now more than ever, a high-quality alcohol-free drink. Drinks with Benefits was built to celebrate that shift and give people a place to explore it in a way that's fun, delicious and genuinely exciting."

The data speaks for itself:

• 1 in 3 adults now identify as mindful drinkers, actively reducing alcohol consumption while exploring nonalcoholic alternatives

• 55% of Millennials and 63% of Gen Z say they actively moderate their alcohol intake

• 47% of consumers are replacing alcohol on certain occasions with functional drinks

• 3 in 5 consumers now view nonalcoholic beverages as part of their wellness routine, rather than a marker of abstinence

Tickets and Registration

DWB Summit seats are extremely limited and available to trade professionals and founders on a first-come, first-served basis. Reserve your Summit seat here: Drinks With Benefits Summit | The Daily Pour

For more information on the consumer session, tickets, and the full schedule of events, visit The Daily Pour, Drinks with Benefits site.