Following successful launches at Murphy USA and MAPCO, the functional energy shot brand continues expanding across convenience retailers in the Southeast and Midwest.
ATLANTA, Ga. – Building on its recent launches in Murphy USA and MAPCO stores, Good Game by T-Pain expanded its convenience retail footprint with distribution across Circle K Florida locations, along with front-counter placements at Huck's Market, On the Fly and FiveStar Food Mart.
The expansion reinforces growing retailer demand for functional beverages that deliver more than traditional energy. Good Game's zero-sugar 2 oz. nootropic energy shots deliver clean energy with ingredients formulated to support focus, mood and steady performance without the crash, jitters or niacin flush associated with many legacy energy shots.
Available in Orange Vanilla Vortex and Strawberry Surge, Good Game is now merchandised at the front counter across participating retailers, supported by in-store merchandising and targeted consumer advertising.
"I've spent my career creating things that connect with people, and I've always wanted to build something they keep coming back to," said T-Pain, CEO of Nappy Boy Dranks. "Seeing Good Game continue to earn shelf space with retailers is exciting because it means more people are discovering that energy can taste better, feel better and fit into real life."
"Circle K is one of the most recognized convenience brands in the country, and we're proud to continue building our relationship with their team," said Jason Tucker, President of Nappy Boy Dranks. "Adding Circle K Florida alongside Huck's Market, On the Fly, and FiveStar reflects the momentum we're building with retailers looking for differentiated products that drive impulse purchases and category growth at the front counter."
The brand will continue supporting retail partners through targeted consumer marketing, promotional activations and continued distribution expansion.
About Nappy Boy Dranks
Nappy Boy Dranks is a performance-focused food and beverage company co-created and led by GRAMMY® Award-winning artist, entrepreneur and cultural icon T-Pain. The brand's flagship product line, Good Game by T-Pain, features 2 oz. nootropic energy shots formulated to support focus, mood and steady performance during high-concentration moments. Built for creators, competitors, drivers, students, shift workers and other performance-driven individuals, Good Game is designed for everyday execution and repeat use. Nappy Boy Dranks also develops media, competitions and community initiatives that celebrate focus, discipline and mastery across a wide range of skill-based environments. Sales are led nationally by Acosta Group with broad convenience distribution support. For more information, visit nappyboydranks.com or follow @nappyboydranks.
About Circle K Florida
Circle K Florida is part of Alimentation Couche-Tard, one of the world's largest convenience store operators. Circle K serves customers throughout Florida with a broad selection of fuel, food, beverages and convenience products, delivering fast, friendly service and innovative retail experiences.
About Huck's Market
Huck’s Market is an employee-owned convenience store chain operating 135 locations across the Midwest. Founded as a family business by Frank Bayley and Bob Martin and structured as an employee-owned company through its ESOP program, Huck’s Market is committed to serving local communities with fresh, made-from-scratch food, quality fuel, and friendly service. The company is headquartered in Carmi, Illinois, and supports charitable causes through its Karing for Kids initiative.
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