Farmana Launches With a Food-First Approach to Functional Nutrition, Challenging Supplement Complexity

GREEN BAY, Wis. — Farmana, a Wisconsin-based functional nutrition company, today announced the launch of its Farm to Function™ product line, introducing a food-first approach designed to simplify how consumers support everyday health.

Founded by Jason Dyer and Ashley Lizotte, MS, Farmana was born from more than two decades of experience in the natural products industry. After years of watching wellness routines become increasingly complex—with consumers often juggling multiple supplements to meet basic health goals—the founders set out to create a more practical alternative centered on whole foods.

"We've watched the wellness industry grow tremendously, but we've also watched it become overwhelming," said Jason Dyer, co-founder of Farmana. "People aren't necessarily looking for more products—they're looking for products that make healthy living easier. We wanted to build a brand that starts with real food and uses functional ingredients with intention."

Farmana's inaugural lineup includes four targeted blends designed to support digestion, hydration, energy, recovery, and immunity by pairing organic fruits and vegetables with functional ingredients such as electrolytes, digestive enzymes, probiotics, creatine, HMB, adaptogenic mushrooms, vitamins, and minerals.

Rather than positioning itself as another supplement company, Farmana's Farm to Function™ philosophy reflects a broader shift toward simplifying wellness through recognizable ingredients and purposeful formulation.

"Our goal has always been to help people build sustainable habits instead of asking them to add another complicated routine," said Ashley Lizotte, MS, co-founder of Farmana. "We believe functional nutrition should complement a healthy lifestyle—not make it harder to maintain."

The company enters the market as consumer interest continues to grow around ingredient transparency, multifunctional products, and convenient nutrition solutions. Farmana's blends are formulated to provide targeted support while remaining rooted in a whole-food foundation.

Since launching, Farmana has begun gaining recognition through features in the Green Bay Press Times, The Story of a Brand podcast, and Insight on Business, reflecting growing interest in its food-first philosophy and founder-led approach to modern wellness.

About Farmana

Farmana is a Wisconsin-based functional nutrition company founded by Jason Dyer and Ashley Lizotte, MS. Built around its Farm to Function™ philosophy, the company combines organic whole foods with targeted functional ingredients to create products supporting hydration, digestion, energy, recovery, and immunity. Farmana's mission is to simplify everyday wellness through practical, food-first nutrition that fits seamlessly into modern lifestyles.