Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Rockstar Energy Open Goes Bigger in Portland with 40 Partners Backing Skate, Music & Community

PRESS RELEASE posted by Rockstar Energy

Aug. 11, 2026 at 9:57 am

XLinkedInRedditFacebookEmail
Report Press Release
Energy DrinkFestivalSkateboardConcertRockstar EnergyPortland
Non-Alcoholic BeveragesBeer Companies

PORTLAND, Ore. (August 11, 2026) – Rockstar Energy Open returns to Portland’s Waterfront Park August 14–16 with 40 national, regional, local and nonprofit partners backing three days of world-class skateboarding, two nights of live music and community-driven experiences. The free festival brings competition, culture and music together in the heart of downtown Portland, with new partner activations, limited-edition merchandise, local food, live art and expanded community programming throughout the weekend.

Rockstar Energy Open welcomes new national partners Dickies, 10 Barrel Brewing Co., Etnies and Remind Insoles. Regional and local brands making their Rockstar Energy Open debuts include CCS Skate Shop, Cobra Dogs, Mohr Customs, Wally’s Pepper Sauce, Como La Flor Tattoo and Portal Dimension. These companies will be joining a strong roster of returning partners, including title sponsor Rockstar Energy, content partner Platfrm, national partners Fred Meyer, Cordaroys and SPY+ OPTIC, and regional collaborators Plaid Pantry, Travel Portland, Sports Oregon, Prosper Portland and the City of Portland.

“From established skate shops and local businesses to global brands and community organizations, every partner plays an important role in creating an unforgettable experience that welcomes fans, supports athletes and celebrates the culture of skateboarding,” said Christian Thomas, Director of Partnerships, Platfrm. “Together, we’re continuing to grow the Rockstar Energy Open as a gathering place where the entire community can unite.”

“The Rockstar Energy Open is built around the people pushing skate culture forward,” said Steve Mateus, Senior Director of Sports and Music at Rockstar Energy. “From local skate shops and community organizations to the brands showing up for athletes and fans, every partner adds something real to the weekend.”

The expanded partner roster reflects what the Rockstar Energy Open is built to do: bring athletes, fans, local skate shops, artists and community organizations together while creating more ways for people to experience skateboarding. From legacy skate shops like CCS, Cal Skate, and Rip’s Co, to global lifestyle brands, the Rockstar Energy Open continues to champion the future of inclusive skate culture.

Exposure Skate and Super Skate Posse will kick off the weekend with an exclusive community experience on Friday morning in partnership with Big Brothers Big Sisters Northwest and P:EAR. The community experience supports underrepresented communities and invites local guests to access the event before it opens to the public, giving first-time skaters access to athlete practices and complimentary skate gear. (Note: Pre-registration is required for participation through Big Brothers Big Sisters Northwest and P:EAR).

The festival village will open to the public on Friday, August 14 at 11 a.m., and will conclude on Sunday, August 16 following the last skateboard competition finals at 5 p.m. Festival hours and competition schedules are subject to change. For the full schedule, visit rockstarenergyopen.com.

The 2026 Rockstar Energy Open sponsorship activations in Portland include:

  • Rockstar Energy is returning to Portland as the event’s title sponsor, taking over The Moxy and Bidwell Hotels downtown while unveiling an even bigger, bolder Rockstar Energy Lounge and Custom Shop at Waterfront Park. The Rockstar Energy onsite footprint will feature premium competition viewing on two jumbo screens, complimentary ice-cold Rockstar Energy and an immersive experience for fans. Any energy drink service will be restricted to guests 18 and older.
  • Dickies, the exclusive durable apparel partner of the Rockstar Energy Open, will be woven throughout the three-day festival with a Dickies merchandise customization activation in partnership with Rockstar Energy, as well as a limited-edition Dickies x Rockstar Energy Open PDX apparel collection available at the Rockstar Energy Open Merch Store. Dickies will also present the Dickies Street Best Trick Cash Jam and Dickies Park Best Trick Cash Jam, two fan-favorite competitions that celebrate skateboarding's creativity, style and progression.
  • Cobra Dogs is leveling up from RSEO food vendor to official partner in 2026, serving its signature hot dogs, offering exclusive merchandise and connecting with fans all weekend in the festival village.
  • Cordaroys, known for their signature bed-inside-the-bean-bag products, will showcase custom Rockstar Energy Open x Cordaroys bean bags around the festival venue.
  • NIXON returns once again, awarding custom NIXON x Rockstar Energy Open watches for winners and NIXON Best Time Awards for the Dickies Best Trick Cash Jams.
  • MERGE4 will offer a selection of their signature socks at their pop-up tent. Exclusive Rockstar Energy Open x Merge4 custom socks will be available for purchase at the Rockstar Energy Open Merch Store.
  • Portland Gear will return, awarding custom Rockstar Energy Open Cascade backpacks to competition winners for a third year.
  • 10 Barrel Brewing Co.’s PUB LIGHT brings its CHEAP FUN to the Rockstar Energy Open. The community-driven DIY area features local shop staples Cal Skate, Rip’s Co, Como La Flor Tattoo, along with mini ramp demos, a music stage with local bands, and live art to further uplift the fan and community experience. Any alcohol service will be restricted to guests 21 and older.

Nonprofit Partners Activations

  • Exposure Skate will return to this year’s event with an engaging booth in the festival village, where fans can learn about its mission to empower women, girls and nonbinary individuals through skateboarding and teaching compassion through service.
  • Super Skate Posse, a local Portland organization, provides complete skateboards, clothing, skate shoes and protective equipment to underserved communities at events hosted by pro skaters across the country. Their mission is to introduce the basics of skateboarding, engage the local community and provide mentorship and encouragement.
  • Boarding for Breast Cancer (B4BC) will return to Portland with their signature Summer Skate Series, a five-mile skate-bike-roll along the Willamette River, in partnership with the Rockstar Energy Open to fundraise for breast cancer education, prevention and survivorship programs. Boarding for Breast Cancer’s Skate The River will take place on Sunday, August 16 from 9 a.m.–11 a.m. Fans can register to participate at the B4BC booth, helping them reach their $25,000 goal with a minimum $25 donation. The more fans can fundraise, the more chances they have to win awesome prizes from key brand partners.
  • Additional nonprofit partners include Dream Big City, Push Movement, Skating Is Connection, Wy’East Mountain Academy and new partner Snow Days.

As part of the action-packed weekend, fans can also enjoy free live concerts featuring breakout emo favorites Hot Mulligan and punk staples PUP on Friday, followed by hardcore band Angel Du$t and alt-rock favorites Basement on Saturday, after each day's skateboarding Park and Street competitions. Local artists will also take over spaces throughout the festival with live installations, while Portland food trucks serve fans all weekend. Visit RockstarEnergyOpen.com for the full event schedule.

The Rockstar Energy Open extends a special thank you to Travel Portland, Sports Oregon and the City of Portland for their continued partnership in bringing the event to Portland for its third year. The event also gratefully acknowledges the support of national partners California Skateparks, Scrim Junkies and Fuller Events.

Rockstar Energy Open is free and open to the public, with VIP upgrade options available for purchase. Every competition will stream globally for free on The Platfrm. For more information on festival updates, visit rockstarenergyopen.com and ThePlatfrm.com, and follow @rockstarenergy and @theplatfrm on social media.

About Rockstar Energy

Since 2001, Rockstar has stood for more than just energy – it’s a movement built for the bold, for those who defy limits and refuse to blend in. Our 16oz fearless flavors continue to break the mold and fuel a culture of creativity, inspiring you to live life at full volume and become legendary. Get Ready. Rockstar Energy. Visit rockstarenergy.com and follow Rockstar Energy on Instagram, Facebook, and TikTok for more information.

About Platfrm

Established in 2024, ThePlatfrm.com is a media destination aimed at elevating and preserving the core of skateboarding and snowboarding by delivering meaningful, authentic and innovative storytelling. Rooted in freedom, community and a forward-thinking ethos, Platfrm aims to share the legacy and shape the future of skate and snow through engaging content that showcases live coverage of evolutionary competitions and shares in-depth stories, while showcasing the up-and-coming talent in skateboarding and snowboarding. theplatfrm.com

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Celsius Holdings, Inc. (U.S. and Canada); PepsiCo, Inc. (international markets)
    Celsius Holdings, Inc. (U.S. and Canada); PepsiCo, Inc. (international markets)CPG Companies
    External Link Icon
    View on Nombase

Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available

Contract Brewing Available

View All|Post a Listing

Featured Jobs

Brewing Specialist - Overnight - Prost Brewing Co.

Brewing Specialist - Overnight - Prost Brewing Co....

Sales Representative – Los Angeles County - Coronado Brewing

Sales Representative – Los Angeles County - Corona...

Director of Sales-Texas - Ranch20 Spirits

Director of Sales-Texas - Ranch20 Spirits

Beverage Sales Rep - American Craft Distributors

Beverage Sales Rep - American Craft Distributors

Area Sales Manager - Miami, FL - Good Boy Vodka

Area Sales Manager - Miami, FL - Good Boy Vodka

National Account Director - Mingle Beverage Company

National Account Director - Mingle Beverage Compan...

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Kick Fizz Hemp Beverages Now Available Across Texas
  2. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  3. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  4. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  5. New Riff Re-releases Sherry-Finished Malted Rye
  6. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  7. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Insider’s Week in Beer: The War on Vertical Drinking
  2. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  3. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  4. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  5. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
View All|Submit News

Promoted PR Posts

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

15-Year-Old Egypt Dean Turns Kendrick Lamar Royalty Money Into Seven-Figure Investment in Ballislife HYDRO Sports Drink

15-Year-Old Egypt Dean Turns Kendrick Lamar Royalty Money Into Seven-Figure Investment in Ballislife HYDRO Sports Drink

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

f'real By Rich's Debuts New Blender and Summer Flavors: Orange Creamsicle Milkshake and Frozen Lemonade

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase