5-hour ENERGY Unveils Four Frightfully Delicious Halloween Flavors

Limited-Edition Halloween Variety Pack Delivers a Haunted Mix of Candy-Inspired Favorites Just in Time for Spooky Season

Halloween enthusiasts can officially start counting down the days. 5-hour ENERGY® gets into the spirit of the season with the launch of its new Halloween Variety 4-Pack, featuring four limited-edition flavors inspired by the treats, sweets and festive fun that make Halloween a favorite time of year.

This is the first time 5-hour ENERGY has produced flavors specifically for Halloween — and it’s fitting they are doing so. Approximately 132 million American households purchase around 745.8 million pounds of candy during the Halloween season every year.

The new lineup includes Ghoulish Grape, Cobweb Candy, Fright-Fetti, and Candy Cauldron. Each flavor delivers the bold taste of classic Halloween-inspired treats paired with the fast, effective energy boost consumers expect from 5-hour ENERGY.

From candy bowls and costume parties to haunted houses and late-night celebrations, the Halloween Variety Pack tastes great and is designed to help fans stay energized throughout the spooky season.

“Our consumers love fun, seasonal flavors, and Halloween gives us the perfect opportunity to get creative,” said Leah Key, President of Living Essentials, LLC, the maker of 5-hour ENERGY products. “These four new flavors capture some of the most nostalgic and crave-worthy tastes associated with Halloween, from fruity candy favorites to sweet carnival treats. They're spooky, delicious and packed with the energy our fans count on.”

The Variety 4-Pack Includes:

• Ghoulish Grape: A hauntingly bold burst of juicy grape flavor leads the way in this Halloween-inspired favorite. Ghoulish Grape delivers rich, fruity sweetness with a wickedly smooth finish.
• Cobweb Candy: Spun from the spirit of Halloween carnivals and candy-filled nights, Cobweb Candy packs a sinisterly sweet cotton candy flavor wrapped in light and airy caffeinated cobwebs.
• Fright-Fetti: A devilishly delicious burst of birthday cake flavor, Fright-Fetti combines sweet vanilla frosting notes with hints of celebratory sprinkles for a smooth, indulgent treat that tastes like a party in every sip.
• Candy Cauldron: Bubbling over with fruity candy goodness, Candy Cauldron blends sweet and tangy candy-inspired flavors into a spellbinding combination that keeps brewing sip after sip. It's a magical mix created for candy lovers everywhere.

Each Extra Strength 5-hour ENERGY® shot contains 230 mg of caffeine along with B-vitamins and essential nutrients for fast, effective energy. With zero sugar and zero calories, the Halloween Variety Pack delivers all the flavor of seasonal treats without the sugar crash.

The Halloween Variety 4-Pack will be available for a limited time on 5hourenergy.com as well as in select retailers nationwide starting September 8th.

Whether consumers are preparing for costume parties, trick-or-treat adventures, haunted attractions, or simply embracing the spirit of the season, the new Halloween-inspired flavors offer a fun and flavorful way to stay energized.

About 5-hour ENERGY® Shots

Since launching in 2004, the 5-hour ENERGY® brand and its iconic 2-fl. oz. shot have become household staples known for their ever-expanding variety of Tasty Caffeine™ flavors and their ability to help people feel alert and energized throughout the day. Find more information about 5-hour ENERGY®, which is widely available in convenience, grocery, retail and club stores, as well as online, at 5hourENERGY.com.