UNDO Gummies Debuts at Target Stores Nationwide Following $1M Seed Round

• Nationwide Launch at Target: UNDO Gummies officially lands at select Target stores nationwide as well as Target.com, marking the brand’s largest retail partnership to date. 
• Capital Growth: The launch comes on the heels of closing a $1M Seed Round to support inventory, marketing, and continued retail expansion following rapid hospitality and c-store traction. 
• Product Differentiation: The Los Angeles-based pre-alcohol gummy brand features a proprietary “liver and hydration support blend” (DHM, Milk Thistle, B12, Magnesium, Zinc) that works quietly in the background to help your liver flush toxins from alcohol and prevent rough mornings before they ever begin.

LOS ANGELES, August 18, 2026 – UNDO Gummies, the award-winning functional wellness brand redefining how people drink through a lifestyle-first approach, today announced its nationwide launch in select Target locations and Target.com. The milestone follows a $1M Seed Round and comes on the heels of the brand's expansion to over 1,000 independent retail doors in just 18 months.

UNDO was created for a new generation of conscious drinkers that wants to enjoy the night, own the morning, and celebrate life without compromise. The juicy, tropical gummies are designed to be taken before or while drinking. UNDO shifts the category away from next-day recovery powders toward real-time preventative support. Taking two gummies before your first drink helps boost alcohol metabolism, clear acetaldehyde—the toxic byproduct behind that rough-morning feeling—and maintain hydration throughout the night.

That science-backed formula, paired with a recently secured $1M Seed Round, is fueling UNDO’s next phase of growth from luxury resorts to major retailers nationwide. The investment will support operations as the brand scales into its highest-volume channel yet with Target.

“The hangover recovery category has spent years selling lab-coat science to people who just want to have a fun night out,” said Jen Delamont, Co-Founder of UNDO. “We realized this wasn’t a science problem; it was a culture problem. Target is the biggest stage we've stepped onto yet, and we believe it reflects a shift in how people are embracing a proactive, smarter approach to how they celebrate. Target is the place where every great night begins, and now, before any celebration, people can hit Target, grab UNDO, and bring the party to everyone else.”

Co-Founders Ben and Jen Delamont were inspired to create UNDO after the pair met, fell in love, and married in Las Vegas. Through balancing demanding careers and active social lives, they set out to address a problem they were all too familiar with personally—the hangover. After Jen discovered DHM (Dihydromyricetin) while visiting family in South Korea, the pair partnered with CMO Kevin Mai to engineer a vegan gummy packed with Milk Thistle, B12, Magnesium, and Zinc built specifically for modern drinking culture.

UNDO validated its culture-first strategy by using the Vegas Strip as its proving ground, growing from a single launch party with The Chainsmokers at Encore Beach Club to more than 1,000 retail doors in just over a year. After entering MGM Resorts’ standard six-month testing program for new brands, explosive consumer demand drove UNDO into every MGM property in only 30 days, where it is currently outselling leading hydration brands by as much as 5-to-1. The brand is now sold in more than 1,000 specialty retail, hospitality, and c-store locations including select Wynn and Encore Resorts, The Venetian, Resorts World, Raley’s, ABC Stores, Harris Teeter, Urban Outfitters, and 7-Eleven, as well as Amazon.

UNDO shareable pouches (SRP $4.99) per single-serve pouch and (SRP $18.99) for a 5-pack are available now at select Target stores nationwide as well as Target.com. Visit UndoGummies.com to find a store near you, on Amazon.com, or TikTok Shop. Join the community on Instagram @undogummies or TikTok @undogummies.

About UNDO Gummies 

UNDO Gummies is a Los Angeles-based wellness brand disrupting the hangover support category with a culture-first approach. Powered by DHM (dihydromyricetin), milk thistle, vitamin B12, and electrolytes, UNDO’s science-backed formula supports liver health and hydration in a gummy, deliberately departing from the shots, capsules, and powders that have defined the category for over a decade. Wrapped in loud pink packaging, UNDO thrives at the intersection of nightlife, pop culture, and social media, speaking directly to Gen Z, Millennials, and conscious drinkers. 

Founded in 2025 by Ben Delamont (CEO), Jen Delamont (COO), and Kevin Mai (CMO), UNDO scaled to over 1,000 retail doors nationwide in year one, earned the 2025 Convenience Store News Best New Product Award, and outsold the leading hydration brand five-to-one at MGM Resorts. For more information, visit undogummies.com, or follow @undogummies on Instagram and TikTok.