Bay Area-born Salt Point teams up with the San Francisco 49ers on Gold Rush

Bay Area-born Salt Point teams up with the San Francisco 49ers on Gold Rush, a limited-edition cocktail celebrating the team’s 80th year.

Marin County-founded cocktail brand celebrates its Northern California roots with a new collaboration honoring the 49ers' 80th year.

MARIN COUNTY, Calif. –  Salt Point, the Bay Area-born brand that pioneered the ultra-premium canned cocktail category in 2013, today announced a new partnership with the San Francisco 49ers and the launch of Gold Rush, a limited-edition cocktail celebrating the franchise’s 80th year.

Known for bar-quality cocktails made with real spirits and simple ingredients, Salt Point has always carried a little Northern California spirit in every can. Named after the rugged stretch of coastline at Salt Point State Park, the brand is now a proud partner of the San Francisco 49ers, raising a can with one of the region’s most iconic teams — and one of the largest and most passionate fan bases in the country. The collaboration brings together two Northern California originals through the colors, character and traditions of the Faithful.

One iconic team. One iconic cocktail.

Inspired by the California Gold Rush that gave the franchise its name, Gold Rush blends real whiskey, California brandy, bright lemon and a touch of honey. Smooth and warm, with bright citrus and a touch of sweetness, the 10% ABV cocktail delivers a rich, golden profile and velvety finish.

The commemorative can is an ode to San Francisco and 49ers history, featuring Sourdough Sam, iconic red and gold, the Golden Gate Bridge, and classic 49ers striping. Made to celebrate 80 years of the Faithful, the can feels as collectible as it does game-day ready.

Beginning August 15, the limited edition Gold Rush cocktail will be available at select retailers and throughout Levi's® Stadium during the 2026 season. Fans can also experience the partnership through exclusive stadium activations, co-branded experiences and campaign moments throughout the years.  To learn more about Salt Point, visit Saltpoint.co, or follow along on instagram: @saltpoint_co.

About Salt Point

Founded along the rugged Northern California coast, Salt Point is a pioneer in the premium canned cocktail space – born from the region’s natural beauty, resourcefulness, and the communities that shape it. With zero shortcuts and a commitment to doing things the right way, Salt Point crafts cocktails with high-quality spirits and simple, real ingredients, ensuring every can is made with purpose, packed with flavor, and designed to deliver convenience without compromise. From timeless classics to bold new expressions, Salt Point offers an always-ready lineup that brings craft cocktail craftsmanship to every moment. Learn more at saltpoint.co and Salt Point’s Instagram.