Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Introducing Penumbra Mezcal: A Single-Palenque Espadín Created by Chip Tate, FFWS Master Distiller of Innovation

PRESS RELEASE posted by Foley Family Wines & Spirits

Aug. 20, 2026 at 9:39 am

XLinkedInRedditFacebookEmail
Report Press Release
mezcal agave Espadin Penumbra cocktails oaxaca mexicanspirits
Spirits Companies
  • image-01

Single-Palenque Espadín Mezcal Reflects a Whiskey Icon’s Approach to Smoke, Made in the Oaxacan Tradition

SANTA ROSA, CA (August, 2026) – Foley Family Wines & Spirits (FFWS) announces the debut of Penumbra Mezcal – the first agave spirit created by Chip Tate, FFWS Master Distiller of Innovation, whose goal is to reframe the role of smoke in mezcal.

Named for the moment during a solar eclipse “where light lingers at the edge of shadow,” Penumbra is distilled by the maestro mezcalero at a single Palenque in Santa Ana del Río, one of Oaxaca’s revered mezcal-producing villages, to the exclusive expression Tate developed for FFWS. In the foothills of the Sierra Juárez with elevations of nearly 4,000 feet, agaves mature slowly, developing concentrated, herbaceous complexity. To produce Penumbra, Espadín agaves are machete-chopped and very closely trimmed; tahona-crushed; fire-roasted; then distilled over open-wood flame.

Tate’s expertise in blending distilling traditions and innovation to craft respected whiskies like Balcones and the recently released Ampersand and Gambit No. 6 shapes Penumbra’s profile. Drawing on his extensive knowledge of wood and smoke, Tate designed the expression to deliver layered complexity, defined by a measured smokiness and a clean, mineral-driven finish. Working to Tate’s specification, the palenque’s production choices include:

  • Encino wood pit-roasting: Instead of traditional mesquite, Penumbra uses local Encino, a slow-burning live oak that produces a rounder, charcoaled wood-smoke profile with less sharpness.
  • Three-day “low and slow” controlled roast: The agaves are introduced only after the initial harsh smoke from the fire pit has dissipated, enabling a cleaner, more subtle infusion of flavor.
  • Post-roast selection: Carefully trimming and removing over-charred agave to reduce bitterness and ensure clean, balanced smoke in the final spirit.
  • Precision distillation cuts: Tighter cuts isolate the cleanest portion of the spirit, eliminating heavy, tarry notes.

As Master Distiller for Innovation at Foley Family Wines & Spirits, Tate is inspired to find new ways to combine and elaborate on old traditions, as demonstrated in Penumbra mezcal.

“Smoke is one of the most important but ethereal elements in mezcal,” says Tate. “The flavors of pit roasting are so foundational to what mezcal is – but the balance is important. So, the agave must be roasted just right and well-trimmed to yield an elegant, nuanced smoke. My aim with Penumbra was to balance and control the smoke to complement the ripe, bright agave—not dominate it.”

Bottled at 46% ABV, Penumbra is a higher proof mezcal, offering notes of roasted agave, grilled honeydew, grapefruit zest, peppercorn, salinity, and white chocolate, all anchored by a refined, elegant smoke. Exceptionally versatile, Penumbra is an accessible entry point for newcomers to the category and a sophisticated staple for connoisseurs. Penumbra can be enjoyed neat or to elevate cocktails from a Mezcal Margarita to an Oaxacan Old Fashioned.

“The mezcal category continues to demonstrate strong momentum, growing 5.1%* as more consumers discover the depth, authenticity, and craftsmanship that define the spirit,” said Jason Daniel, CMO of Foley Family Wine & Spirits. “As interest in premium agave spirits expands, we see a significant opportunity to introduce drinkers to innovative mezcal expressions that remain rooted in tradition. This launch reflects our commitment to investing in the category's future and sharing the rich heritage of mezcal with an evolving audience,” added Daniel.

Penumbra has earned early acclaim, receiving Double Gold and 95 Points at the 2025 Tequila & Mezcal Challenge. It is available at retailers nationally (SRP $45) and online.

Penumbra is part of the global portfolio of distilled spirits from Foley Family Wines & Spirits, which includes High Ground Estate Vodka, Tequila El Mexicano, Minden Mill (single estate whiskeys), Charles Goodnight Texas Straight Bourbon Whiskey, Evil Bean Cold Brew Coffee Liqueur, Gambit No. 6, Ampersand, Lighthouse Gin from New Zealand, the Loch Lomond Group portfolio of Scotch and spirits, Two Stacks Irish Whiskey, and Killowen Distillery.

ABOUT FOLEY FAMILY WINES & SPIRITS

Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world’s greatest estates, each with its distinct style and legacy. FFWS has expanded its portfolio significantly since its founding, now including California wines Banshee, Bar Dog, Chalk Hill Estate Winery, Chalone, Chateau St. Jean, Cherry Pie, Cosentino Winery, Ferrari-Carano Vineyards & Winery, Firestone, Foley Estates, Foley Johnson, Lancaster, Lincourt, Merus, Rickshaw, Roth, Sebastiani Vineyards & Winery, Silverado Vineyards, Sonoma Coast Vineyards, and Swanson; and The Four Graces and Acrobat in Oregon. FFWS’s imported wines include Champagne PIAFF and Lucien Albrecht in France, Nieto Senetiner in Argentina, Korta Katarina in Croatia, and wine brands spanning three of New Zealand’s most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes domestic brands Minden Mill Whiskeys, High Ground Estate Vodka®, Charles Goodnight Texas Straight Bourbon Whiskey, Evil Bean Cold Brew Coffee Liqueur, Gambit No. 6, and Ampersand. International spirits include New Zealand’s Lighthouse Gin, Tequila El Mexicano, Penumbra Mezcal, the Loch Lomond Group portfolio of Scotch and spirits, Two Stacks Irish Whiskey, and Killowen Distillery. FFWS also imports SABÉ canned cocktails and Tequio Tequila cocktails. To learn more about Foley Family Wines & Spirits, visit ffws.com.

*Source: Circana latest 12wks data ending 4/19/26, MULO + Conv + Liq

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Foley Family Wines & Spirits
    Foley Family Wines & SpiritsCPG Companies
    External Link Icon
    View on Nombase

Latest News

Review: PopSips Soars With Spiked Prebiotic Soda

Review: PopSips Soars With Spiked Prebiotic Soda

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

People Moves: Guru Energy Shakes Up Leadership

People Moves: Guru Energy Shakes Up Leadership

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Stoneface Brewer/Cellar Operator - Stoneface Brewing Company

Stoneface Brewer/Cellar Operator - Stoneface Brewi...

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Business Development Manager - REV Copack

Business Development Manager - REV Copack

Wholesale Sales Representative – Specialty Coffee Inventory - Mochalux

Wholesale Sales Representative – Specialty Coffee ...

Territory Sales Manager - Rhinegeist Brewery

Territory Sales Manager - Rhinegeist Brewery

Beverage Sales Rep - American Craft Distributors

Beverage Sales Rep - American Craft Distributors

View All Jobs|Post a Job

More News

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

New Products: Apple Soda For Olipop, Proda & Culture Pop

New Products: Apple Soda For Olipop, Proda & Culture Pop

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Sales Director, Southeast - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Territory Sales Manager - Rhinegeist Brewery - Rhinegeist Brewery
  • Market Sales Representative - FIFCO USA - FIFCO USA
  • Regional Sales Manager - Remote (Boston) - good2grow - good2grow
  • Spirits Specialist - Whiskey Expertise - Winebow, Inc. - Winebow, Inc.
  • Brewer/Cellar/Packaging Tech - Holidaily Brewing Company - Holidaily Brewing Company
  • Market & Brand Manager – New York - Wolf Hound Nitro - Wolf Hound Nitro
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Review: PopSips Soars With Spiked Prebiotic Soda
  2. From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
  3. People Moves: Guru Energy Shakes Up Leadership
  4. Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
  5. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  6. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  7. New Products: Apple Soda For Olipop, Proda & Culture Pop
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  2. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  3. Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America
  4. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  5. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  6. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  7. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  1. More Sierra Nevada 2027 Innovation: New Little Things and Torpedo IPAs, Revamped Variety Packs
  2. Another ‘Mixed’ Labor Day for Bev-Alc, per Circana Weekly Scans
  3. Boston Beer’s Sun Cruiser on Track to Double Size in 2026
  4. Buoy Beer Joins Ninkasi Parent Great Frontier Beverages, Cites 2022 Building Collapse
  5. UK-based MOTH Bets $15M On US Growth as Premium RTDs Surge
  6. Press Clips: SGWS Taps A-B Alum to Lead ‘Gold Division;’ Boneyard to Shutter Satellite Pub and Hemp Brands Win Against Ohio in Federal Court
  7. Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado
View All|Submit News

Promoted PR Posts

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

Good Boy Tea Launches Premium Organic Bottled Teas, Real Brewed Canned Teas, and Functional Tea Refreshers

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand

Power Plus Pain Aid, the World’s First Energizing Pain Reliever, Now Available on Walmart.com

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase