Java Factory Brings America's Ice Cream Truck to Coffee with Its Biggest Flavor 52 Collection Yet

Nine weeks of limited-edition flavor releases inspired by Creamsicle®, Breyers®, Klondike®, Popsicle®, and Good Humor® headline the second themed season of the company's year-long Flavor 52 campaign.

South Plainfield, NJ, August 2026 — This summer, America's most iconic ice cream truck treats are making an unexpected stop: the coffee aisle. Java Factory announces Ice Cream Truck Season, the second and largest chapter of Flavor 52, the ambitious year-long innovation program introducing 52 new coffee flavors over 52 consecutive weeks. Launching late August and running through October, Java Factory Flavor 52 Ice Cream Truck Season 2 transforms beloved frozen treats into a nine-week series of limited-edition coffees inspired by Creamsicle®, Breyers® Chocolate Chip Cookie Dough, Klondike®, Popsicle® Firecracker, Good Humor® Chocolate Éclair, and every dad's favorite, Good Humor® Toasted Almond, alongside original Java Factory creations inspired by the neighborhood ice cream truck. The journey concludes with one final mystery flavor, kept under wraps until its October reveal just before Halloween.

Leaning into drop culture, a new release arrives every Monday, recreating the anticipation of hearing the neighborhood ice cream truck coming down the street and giving consumers something new to discover each week.

"The ice cream truck is one of the few truly shared childhood experiences in America," said Sam Blaney, Executive Vice President of Java Factory. "It doesn't matter whether you grew up in Brooklyn or Boise. You remember the music, the dollar bills & change, and sprinting to catch it before it disappeared down the block. We wanted to capture that feeling and bring it to Monday mornings. These aren't just flavored coffees. They're memories."

Ice Cream Truck Season is the second of six themed chapters that make up Flavor 52. While most coffee innovation is concentrated around a few seasonal launches each year, Flavor 52 unfolds as a year-long series of themed collections, each introducing a new flavor story through weekly releases. Java Factory is turning flavor launches into a serialized coffee experience.

"Flavored coffee shouldn't have a season. It should have a calendar," added Blaney.

With 52 consecutive weekly releases, Java Factory has created what it believes is the world's largest ongoing flavored coffee innovation program, transforming flavored coffee from a handful of predictable seasonal offerings into a year-round experience built around discovery, anticipation, and consumer participation.

"We've watched categories like ice cream, snacks, and candy reinvent themselves year after year through limited-edition flavors, collaborations, and cultural moments," added Steven Schrieber, company president. "Coffee has largely stood still. Flavor 52 is our belief that flavored coffee can be just as creative, collectible, and exciting as any category in food."

Subscribers receive each weekly flavor as it launches and vote throughout the campaign to determine which coffees earn permanent places in the Java Factory lineup. The highest-rated flavors remain. Others retire at the conclusion of Flavor 52.

The campaign also supports Java Factory's effort to establish a Guinness World Records title for the most unique coffee flavors launched by a coffee brand within a single year. Flavor 52 will conclude at the 2027 Summer Fancy Food Show with the unveiling of the campaign's final flavor release.

Season 2: Ice Cream Truck, at a glance

• Aug. 24 — Creamsicle®

• Aug. 31 — Breyers® Chocolate Chip Cookie Dough

• Sept. 7 — Sticky Situation

• Sept. 14 — Klondike®

• Sept. 21 — Raspberry Italian Ice

• Sept. 28 — Popsicle® Firecracker

• Oct. 5 — Good Humor® Chocolate Éclair

• Oct. 12 — Good Humor® Toasted Almond

• Oct. 19 — Mystery Halloween Flavor

The Six Flavor 52 Seasons

The activation unfolds through six themed "seasons," each carefully curated around connected flavor narratives and entertainment-inspired weekly releases.

• Throwback Collection – Season 1

• Ice Cream Truck – Season 2

• Sweater Weather – Season 3

• Wild Ones – Season 4

• Just Desserts – Season 5

• The Finale – Season 6

Each season delivers a distinct emotional and flavor-driven experience, with every release intentionally connected through ingredients, mood, sensory inspiration, storytelling, and consumer nostalgia. Each season spans approximately two months.

A critical component behind Flavor 52 is Java Factory's longstanding collaboration with Flavor & Fragrance Specialties (FFS), a division of Lucta. Widely recognized throughout the food and beverage industry for its expertise in flavored coffee applications, FFS is considered one of the nation's leading flavored coffee formulators and has played an instrumental role in helping Java Factory continually push the boundaries of flavor innovation. The collaboration is highly hands-on, with FFS flavor specialists regularly working alongside the Java Factory team in its roasting facility to refine, test, and perfect new flavor concepts. The partnership enables every new release to become a fully designed sensory experience—balancing aroma, taste, nostalgia, storytelling, and craftsmanship rather than simply adding flavor to coffee.

About Java Factory

Java Factory is on a mission to redefine flavored coffee. Built on specialty-grade 100% Arabica Brazilian coffee, the company combines bold flavor innovation, licensed collaborations, and unforgettable consumer experiences to transform coffee from a daily routine into a category driven by discovery, anticipation, and culture. Through the Flavor 52 experience, Java Factory has created what it believes is the world's largest ongoing consumer-driven flavored coffee innovation program, introducing 52 original coffee flavors over 52 consecutive weeks while inviting consumers to help determine which creations earn a permanent place in the lineup. Java Factory's ambition is simple: to make flavored coffee one of the most exciting categories in food.