Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

MIDWAY, Utah, August 2026. Brause, the craft beverage brand, today announced it is launching at Harmons, Central Market, and select BevMo locations through UNFI UpNext, the emerging brands platform connecting the next generation of beverages to retailers who see it coming first.

One Aisle, Not Two

For decades, soda lived on one shelf and everything “non-alcoholic” lived on another, as if refreshment and ritual were different appetites. Brause was founded on the belief that they never were.

The soda drinker wants more than sweetness and nostalgia. The NA drinker wants more than absence. Both are reaching for the same thing: a craft beverage with real ingredients, real provenance, and a real reason to be on the table. The categories are converging, and the consumer got there before the industry did.

“We did not set out to make a better soda or a substitute for a drink,” said Amna Mettmann, co-founder of Brause. “We set out to make the thing people were already asking for and could not find: a beverage crafted like beer, poured like wine, and enjoyed like soda.”

Built for the Season Ahead

The timing is deliberate. Oktoberfest kicks off the biggest stretch of the beverage year, rolling straight into the holidays, when tables fill up and everyone wants something festive in hand. A craft beverage with German roots belongs at those tables, whether or not anyone at them is drinking.

Availability

Brause is launching at Harmons, Central Market, and select BevMo locations via UNFI UpNext, joining a national footprint of more than 700 doors across specialty and premium grocery, alongside hospitality partners including some of the world’s most celebrated resorts.

About Brause

Brause is a German-inspired craft beverage brand founded on the conviction that soda and non-alcoholic are converging into a single category: craft beverage. Crafted from real ingredients and inspired by the German tradition of Brause, the brand is independently owned, profitably operated, and distributed nationally through UNFI and US Foods.