Hiyo Launches Limited-Edition Apple Cinnamon Social Tonic for Fall

LOS ANGELES, August 26, 2026 — Hiyo, the USDA Organic Certified social tonic rethinking the way the world drinks, today unveiled Apple Cinnamon, a new limited-edition seasonal flavor available at Target stores nationwide, Target.com, and DrinkHiyo.com.

Available for a limited time this fall, Apple Cinnamon brings a crisp, comforting twist to Hiyo's lineup, offering consumers a refreshing, alcohol-free way to slow down and savor the season. Apple Cinnamon blends the bright taste of fresh-picked apples with subtle notes of warm cinnamon for an elevated take on a fall classic.

Like every Hiyo social tonic, Apple Cinnamon is crafted with a signature blend of stress-relieving, mood-boosting organic adaptogens, natural nootropics, and botanicals — including ashwagandha, L-theanine, lion's mane, lemon balm, passion flower, and ginger — which delivers the signature lift Hiyo calls "the float." Whether enjoyed over a cozy fall meal, shared with friends, or sipped as you wind down after a busy day, Apple Cinnamon is an invitation to socialize or unwind without compromise.

“Fall has this natural way of bringing people back together,” said George Youmans, Co-Founder and Chief Revenue Officer at Hiyo. “We created Apple Cinnamon for the slower, cozier moments that make the season feel special, whether that's hosting family, celebrating a fall tradition, or turning an ordinary night in into something worth celebrating. It delivers the seasonal flavor people look forward to, along with the signature Hiyo experience that lets them stay present for all of it.”

With 0% ABV and just 30 calories per can, Apple Cinnamon offers a flavorful alcohol alternative designed to support relaxation, mood, and clarity. The launch marks Hiyo's latest seasonal innovation and builds on a year of rapid retail expansion, with the brand expanding into thousands of new doors nationwide, including major rollouts at Target, Costco, Kroger, and more. Apple Cinnamon gives consumers another delicious way to enjoy Hiyo's signature functional experience throughout the changing seasons.

Apple Cinnamon is available for a limited time at Target stores and Target.com in a four-pack (SRP: $13.99) and at drinkhiyo.com in a 12-pack (SRP: $44.99), while supplies last.

For more information about Hiyo, or to find a retailer near you, visit drinkhiyo.com or follow along on Instagram, @drinkhiyo.

ABOUT HIYO:

Hiyo is the first organic social tonic designed to elevate how people connect, bringing more joy, more presence, and more feel-good energy to every moment. It all started when three changemakers — Evan Quinn, George Youmans, and Cygne Cooper — had one disruptive idea: rethink the way the world drinks.

Crafted with stress-relieving, mood-boosting ingredients, Hiyo aims to provide a similar experience people usually seek from alcohol, but instead from flavorful, functional sips. Delivering in both taste and functionality, it comes in seven refreshing, fruit-forward flavors: Apple Cinnamon, Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, Pineapple Coconut, Strawberry Guava, and Watermelon Lime.

Now one of the fastest-growing beverage brands in the U.S., Hiyo is available in more than 9,000 retail locations nationwide, including Costco, Target, Whole Foods Market, and Sprouts. The brand has also expanded its cultural footprint through partnerships with leading lifestyle platforms like Live Nation, Insomniac, and Breakaway Music Festival, bringing Hiyo to major venues and events across the country.

Hiyo, which stands for happy in your own®, invites you to feel the float® and celebrate life never wasted.

For more information, visit drinkhiyo.com or follow along on Instagram, @drinkhiyo.

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