AriZona Beverages and Italian Sparkling Water Brand Ferrarelle Announce Strategic Partnership

Woodbury, New York - September 2nd, 2026. AriZona Beverages and Ferrarelle - Italy's most recognized mineral water brand - announced a strategic distribution partnership to bring Ferrarelle's new canned portfolio to retail and convenience stores across the United States.

The partnership unites two companies with complementary strengths and a shared ambition to redefine the premium imported Italian sparkling mineral water category in the U.S. Ferrarelle brings more than 130 years of Italian heritage and a product unlike conventional sparkling waters, while AriZona contributes one of the country's most powerful retail and convenience distribution platforms and a long track record of building distinctive beverage brands at national scale.

Ferrarelle is expanding its American offerings with a new canned portfolio tailored to the U.S. market, including an exclusive 16.9 oz. format available only through AriZona. The launch marks another step in the brand’s U.S. growth strategy, building on its sponsorship of America’s Got Talent on NBC, the No. 1 summer broadcast variety series for the past 20 consecutive years, as well as its role as Official Water of the 38th America’s Cup, taking place in Naples in 2027, and Official Sponsor of the Defender, Emirates Team New Zealand.

Designed for today's on-the-go consumer, the larger-format can make Ferrarelle's authentic Italian sparkling and still mineral waters more accessible while tapping into a U.S. premium bottled water market. What sets Ferrarelle apart is simple: unlike sparkling waters, which become carbonated through the addition of artificial carbon dioxide, Ferrarelle's is derived naturally from the source. In Southern Italy, rainfall makes an extraordinary journey beneath the extinct Roccamonfina volcano, near Naples. For over 30 years, the water travels through ancient layers of rock, naturally absorbing electrolytes, including calcium, silica and bicarbonate, before meeting a source of natural CO2. The result is Ferrarelle's signature fine, persistent bubbles and unmistakable taste created by nature.

For more than 130 years, Ferrarelle has represented an authentic expression of the Italian way of life. Its natural sparkle reflects a vibrant, passionate and genuine spirit, while its philosophy of naturalness is rooted in authenticity, transparency and substance over style. This distinctive identity has made Ferrarelle the most recognized mineral water brand in Italy and an icon of Italian sparkling mineral water.

AriZona Beverages will exclusively distribute Ferrarelle's new 16.9 oz. canned range across retail and convenience channels. The partnership marks the first time AriZona has backed a premium Italian sparkling mineral water brand with the full strength of its retail and convenience distribution network, reflecting the company's confidence in both the long-term potential of the category and Ferrarelle's quality products.

“Ferrarelle has everything we look for in a partner: an incredible product, a real story and a brand people genuinely connect with,” said Spencer Vultaggio, Chief Marketing Officer of AriZona Beverages. “They have been doing this for more than 130 years, and the quality speaks for itself. We are excited to use AriZona’s distribution network to make authentic Italian mineral water more accessible to consumers across the U.S., especially in a format built for how people drink today.”

“The U.S. has long been an important part of Ferrarelle’s international journey, and this partnership marks a new level of ambition for our business in the market. AriZona and Ferrarelle bring complementary strengths and, together, create the conditions to build something neither could achieve alone. For us, this is the essence of a strong international strategy: choosing the right partners, combining capabilities and creating the foundation for sustainable, long-term growth,” said Carlo Pontecorvo, Chairman and CEO of Ferrarelle.

Developed for today's on-the-go consumer, the portfolio includes Ferrarelle, available in exclusive 16.9 oz., Sparkling and Still cans available only through AriZona, alongside The Original Ferrarelle Sparkling and a collection of flavored sparkling waters in elegant 11.2 oz. matte-finish cans.

More than a collection of flavors, the range is a journey through authentic Italian taste. Inspired by the landscapes, aromas and lifestyle of the Mediterranean, each flavor pays tribute to an iconic Southern Italian destination, while every can brings the location to life through distinctive colors and original illustrations.

The collection includes:

• Capri Style - Orange & Tangerine: Inspired by the sun-drenched coastline of Capri, where citrus groves perfume the sea breeze, this vibrant blend of sweet orange and zesty tangerine delivers a bright, refreshing twist on sparkling hydration. Fresh, uplifting and naturally energizing, it captures the effortless spirit of an Italian summer.
• Sicilian Inspiration - Grapefruit & Elderflower: Inspired by Sicily's bold character and Mediterranean soul, this sophisticated blend combines grapefruit's bittersweet notes with elderflower's delicate floral elegance. Refreshing and effortlessly refined, it offers a contemporary take on Italy's celebrated aperitivo culture.
• Amalfi Dream - Lemon & Basil: Inspired by the dramatic beauty of the Amalfi Coast, this refreshing combination of lemon zest and aromatic basil delivers a uniquely Italian flavor experience. Crisp, clean and naturally elevated, it's equally suited as a post-meal refresher or an afternoon pick-me-up.

Every detail has been thoughtfully designed to reflect Ferrarelle's contemporary Italian identity. Sleek, modern cans, clean lines, refined matte finishes and a soft color palette express the brand's commitment to Italianity, purity and naturalness, bringing premium design and authentic Italian character to every occasion.

By combining Ferrarelle's authentic Italian heritage and distinctive sparkling mineral water with AriZona's national market reach and an exclusive 16.9 oz. format, the partnership creates a powerful platform for growth at a time when American consumers are increasingly seeking premium, differentiated hydration choices. 

Together, the two companies are expanding access to authentic Italian sparkling mineral water and setting a new benchmark for the premium imported water category in the United States.

About Ferrarelle

Ferrarelle is one of Italy's leading mineral water brands and the country's iconic naturally sparkling water. Naturally sparkling thanks to a unique 30-year underground journey through volcanic rock, Ferrarelle emerges at the source naturally enriched with minerals and distinguished by its signature fine, persistent bubbles. For more than 130 years, the brand has embodied an authentic Italian lifestyle defined by quality, taste and conviviality. Today, Ferrarelle continues its international expansion with a premium portfolio that includes naturally sparkling mineral water and Italian-inspired flavored sparkling waters. 

About AriZona Beverage USA

Born out of Brooklyn, N.Y. in 1992, AriZona® Beverages is a family-owned and operated American company committed to delivering top-quality beverages in uniquely designed packaging that remain accessible and affordable. As the makers of America’s #1 ready-to-drink iced tea, AriZona has built a devoted fan base with its iconic $0.99 Big Cans and no-frills approach to the market. The brand thrives on authenticity and leading trends without relying on focus groups or flashy advertising. With a fierce social media following and a commitment to keeping it real, AriZona continues to set the standard in the beverage industry.