AIN’T is Energy for Your Brain, Not Your Buzz

Clinically studied, patented formula takes a holistic approach to energy, supporting wakefulness, focus, work productivity and mental performance

NEW YORK, NY — The energy category has spent decades chasing the same promise: more stimulation, more intensity, more hours awake. AIN’T takes a different approach: energy for your brain, not your buzz. Built around a patented formula and 14 years of research, AIN’T takes a holistic approach to energy designed to support wakefulness, focus, clarity, work productivity and mental performance without relying on high levels of caffeine.

At the heart of AIN’T is the first ingredient known to improve wakefulness without increasing pulse rate. The innovation comes from InnoBev Ltd., an award-winning food technology company founded by Eli Faraggi in 2012 at the intersection of nutrition and chronobiology.

The company began with a team of neurologists and food engineers asking a simple question: Is there a better way to overcome fatigue and support mental performance without relying on caffeine? What followed was a 14-year journey exploring herbal and botanical solutions, resulting in a patented, clinically studied formula designed to support energy, focus and performance.

“At AIN’T, we looked at the energy category and asked why it had to stay the same,” said Eli Faraggi. “Energy should not just be about stimulation. It should be about taking a holistic approach to energy and supporting the way people think, focus and perform.”

Built around InnoBev’s patented WakeUp BioWaker® formula, AIN’T supports the moments when mental performance matters most, whether it is solving complex problems, preparing for an important meeting, studying, creating, competing or staying focused through demanding days.

And despite being an energy product, AIN’T is non-caffeine based, containing only 7 mg of caffeine, the equivalent of approximately half a cup of decaf coffee. The goal is not to deliver a bigger buzz, but to provide a smarter approach to energy.

AIN’T was created for high performers and anyone who relies on their brains as much as their bodies. “Smart people need smart energy,” said Faraggi. “AIN’T is for anyone who wants their energy to work harder, not just hit harder.”

Unlike traditional energy products that focus primarily on caffeine, sugar and short-term boosts, AIN’T takes a science-driven approach. The WakeUp BioWaker® formula is a proprietary blend of botanicals, including carob, guarana, ginkgo biloba and elderberry, and has been clinically studied to evaluate its impact on focus, alertness and mental performance.

Clinical studies found that participants reported feeling more awake, focused and productive within 30 minutes, with benefits lasting longer than caffeine. The study also found that AIN’T did not increase heart rate or blood pressure. As part of a battery of testing conducted at Stanford, the formula was also evaluated for work productivity. In an additional 30-day study of 95 healthy adults, the benefits continued with daily use without becoming less effective over time.

The formula has also been studied for its ability to support cognitive performance and focus, with research showing improvements of up to 20%.

The science behind AIN’T reflects its holistic approach to energy across four critical areas of performance:

• Lasting Focus: Supports blood flow and oxygen delivery to help promote focus, clarity and cognitive performance.
• Work Productivity: Supports the ability to stay focused and productive when mental performance matters most.
• All-Day Support: Supports vigilance and concentration whether consumed in the morning or evening.
• Cognitive Performance: Supports attention, memory and overall cognitive function for more consistent performance.

With a name and designed to challenge expectations, flavors designed to be enjoyed and a patented formula backed by 14 years of research and clinical studies, AIN’T is putting a new idea into the energy conversation: your brain needs energy, too.

Available in Mixed Berry, Mandarin Orange and Peach Mango, AIN’T is energy designed for people who want to think, focus and perform without chasing a buzz.

AIN’T is now available at drinkAIN’T.com.