Wild Mannered Expands its Ready-to-Serve Cocktail Portfolio into New Jersey Retail Chains

Wild Mannered, the New York–based maker of ready-to-serve cocktails, today announced its retail launch in New Jersey. The brand's three-flavor portfolio of reimagined twists on classic cocktails is now available at seven locations across the state, marking the company’s first expansion outside of New York and its first placement with a national retail chain.

Wild Mannered Cucumber Lime Mint, Pineapple Ginger, and Strawberry Basil cocktails are available at Total Wine & More locations in Toms River, Totowa, River Edge, and Cherry Hill, and at Gary’s Wine & Marketplace in Madison, Bernardsville, and Closter.

Wild Mannered creates all-natural cocktails made with real fruits and botanicals, with no artificial flavors, colors or sweeteners. The portfolio comprises three 375mL bottled cocktails, each made with less sugar and lighter at 13% ABV: Cucumber Lime Mint, a fresh, herbaceous take on a mojito; Strawberry Basil, inspired by sangria; and Pineapple Ginger, a tropical take on a mule.

Made with a grape base, Wild Mannered offers a multi-serve, lighter alternative within the growing ready-to-drink cocktail category. The brand was founded by childhood friends Michael Gu and Perry Ya, who saw an opportunity to create cocktails that fit more naturally into the way people actually gather and drink. Rather than requiring a full bar setup or a complicated recipe, Wild Mannered is a quality cocktail designed to be chilled, opened, and poured - whether for a casual drink at home, over food with friends, or a larger gathering.

“We kept hearing the same thing from people hosting - they want to serve something more elevated than a can, but they don't want to play bartender all night. A bottled, high quality cocktail you chill and pour solves that." said Michael Gu, co-founder of Wild Mannered.

The New Jersey launch expands on Wild Mannered’s growing presence across the New York metro area, where the brand is currently available at over 100 retail and on-premise accounts. The expansion gives New Jersey consumers access to the full Wild Mannered portfolio while building on the brand’s existing distribution network in the region.

“New Jersey felt like a natural next step for us,” said Perry Ya, co-founder of Wild Mannered. “It’s close to our home market to continue building on brand recognition, there’s a strong culture around entertaining and gathering, and we’ve seen growing interest in convenient cocktails that still feel like something you’d be excited to serve to friends.”

Consumers can find Wild Mannered in New York and New Jersey, as well as online at ?drinkwildmannered.com. A complete store locator and additional information about the cocktail portfolio are available on the company’s website.