Flow Hydration Enters a New Chapter Under Rucker Investments, Focused on Growth, Innovation and Customer Confidence

Flow Hydration, the premium Canadian mineral spring water brand known for its naturally alkaline water, naturally occurring minerals and electrolytes, and distinctive plant-based packaging, is entering a new phase of growth under the ownership of Rucker Investments.

In December 2025, Flow completed the separation of its brand business from its former manufacturing operations, with Rucker Investments assuming sole ownership of the Flow brand. As a family office with no outside capital, Rucker Investments brings a long-term approach to ownership centered on disciplined investment, sustainable growth and building enduring businesses.

Today, Flow operates as a focused, brand-led organization supported by a diversified network of manufacturing partners across North America.

“We invested in Flow because we believe there is something genuinely special about the product, the brand and the opportunity ahead,” said Cliff Rucker, Founder of Rucker Investments. “Our job is to build an exceptional business around it — to invest for the long term, build great customer partnerships and make Flow available to more people in more places.”

Investing Behind Growth

Since the ownership transition, Flow has seen substantial growth across key areas of its business and is investing behind the commercial organization needed to accelerate that momentum.

In the U.S., Flow has added dedicated commercial resources focused on expanding distribution, strengthening existing customer relationships and opening new channels and markets. Across North America, the company is taking a more targeted approach to growth, with increased focus on customer-level opportunities, retail execution and building meaningful distribution market by market.

E-commerce and foodservice also remain important parts of the growth strategy as Flow works to make the brand available across more occasions and more points of purchase.

Flow Sparkling: The Brand’s Next Major Platform

One of Flow’s most significant investments is the expansion of Flow Sparkling Mineral Spring Water, addressing what has consistently been one of the most requested innovations from the brand’s retail customers.

Flow Sparkling brings the core attributes of Flow into one of the fastest-moving areas of premium hydration: naturally sourced mineral spring water with naturally occurring minerals and electrolytes, now with carbonation and available in a range of flavors.

The launch significantly expands the occasions in which consumers can experience Flow and gives retail partners an opportunity to extend the brand beyond premium still water and into the sparkling set.

Flow is investing behind the launch across retail, e-commerce and foodservice, with additional distribution and programming planned as the platform expands.

Alongside Sparkling, Flow has brought back its 330ml format and continues to evaluate new formats, flavors and partnerships designed to bring the brand to more consumers and more occasions.

Building the Next Flow

Flow’s naturally alkaline mineral spring water is sourced from Canadian artesian springs and contains minerals and electrolytes that occur naturally at the source. The brand pairs its water with distinctive Tetra Pak packaging made primarily from renewable, plant-based materials and has been a Certified B Corporation since 2017.

With long-term ownership, renewed investment, an expanding commercial organization and a growing product portfolio, Flow is focused on turning a differentiated product and brand into a significantly larger North American hydration business.

“We have an exceptional product, a brand that consumers and customers care about, and an enormous amount of opportunity in front of us,” said Rucker. “We’re excited about where Flow can go from here, and we’re committed to investing in the people, products and partnerships required to get there.”

About Flow Hydration

Flow Hydration is a premium Canadian mineral spring water brand with naturally occurring minerals and electrolytes and a naturally alkaline pH of approximately 8.1. Flow products are available across retail, e-commerce and foodservice throughout North America.