Hiyo Partners with Tao Group Hospitality to Elevate the Future of Premium Non-Alcoholic Hospitality

Exclusive national partnership brings the leading organic social tonic to the hospitality group’s premier restaurants, nightlife venues, dayclubs and rooftops across the U.S.

LOS ANGELES, (September 15, 2026) — Hiyo Social Tonics, the USDA Organic Certified social tonic rethinking the way the world drinks, today announced an exclusive national partnership with Tao Group Hospitality. The award-winning brand will serve as Tao Group's official functional non-alcoholic beverage partner. Hiyo will launch its social tonics across Tao Group Hospitality restaurants, nightlife venues, dayclubs and rooftops in key markets including New York, Las Vegas, Los Angeles and Chicago, bringing elevated alcohol-free beverage options to some of the country's most iconic hospitality destinations.

The partnership comes at a pivotal moment in hospitality, as consumer demand for non-alcoholic options continues to surge, marked by four consecutive years of double-digit sales and volume growth. As drinking less becomes the new norm, Hiyo has emerged as the premier brand defining the functional NA category. With moderation on the rise, hospitality leaders are evolving their beverage programs to offer high-end, mindful options, and Hiyo stands at the forefront delivering a refined social experience that caters to every guest and every occasion. 

"We built Hiyo for the nights you want to remember and Tao Group builds the rooms and the venues where that happens, so this just makes sense. People are making conscious decisions when they go out and are done being told there's one way to have a good time. Hiyo exists for that freedom of choice,” said Ian Knowles, Chief Strategy Officer and Board Member at Hiyo. "Tao Group has built an incredible portfolio centered on unforgettable guest experiences, with the customer at the heart of everything. The world is evolving and so are the choices people make when they go out. We're proud to partner with a brand that recognizes that the best moments will always be defined by the finer details, the company you share, the experience itself, while having exceptional choices to enjoy it your own way.” 

As Tao Group Hospitality's exclusive functional non-alcoholic beverage partner, Hiyo will launch with a variety of flavors at participating restaurants and clubs. The beverages will receive dedicated placement on non-alcoholic and mocktail menus, and will be available for purchase at both tables and bars.

The collaboration reflects both brands' shared commitment to elevating the guest experience through thoughtful innovation and greater beverage optionality. As consumer preferences shift, 58% of guests now want sophisticated, adult non-alcoholic options available in venues, allowing them to participate fully in the social experience with or without alcohol. By pairing Tao Group Hospitality's world-renowned portfolio with Hiyo's premium social tonics, the partnership aims to normalize elevated alcohol-free choices in some of the country's most iconic hospitality destinations, giving guests the freedom to choose what feels right for their night.

"Our guests have always looked to us to set the tone for what’s next in nightlife and hospitality,” said Joe Haro, Tao Group Hospitality, VP of Corporate Partnerships and Sales. “We’re proud to partner with Hiyo in the alcohol-free space so that every guest, regardless of how they choose to celebrate, has an experience that feels premium and sophisticated.”

Known for pioneering the social tonic category, Hiyo is crafted with adaptogens, nootropics and botanicals designed to deliver its signature "float": a feel-good, alcohol-free social experience. Guests will experience the brand through dedicated menu placement, signature serves, and elevated alcohol-free offerings designed to complement Tao Group Hospitality's renowned culinary and nightlife experiences.

The announcement builds on Hiyo’s continued expansion across live entertainment and hospitality, including category-exclusive, national partnerships with Live Nation, Insomniac, Breakaway Music Festival, Daybreaker, and other cultural experiences. With availability in more than 9,000 retailers nationwide and a growing portfolio of partners, Hiyo continues to expand its national footprint while making mindful social drinking accessible wherever people gather. 

As consumer demand for premium beverage options continues to rise, Tao Group Hospitality and Hiyo are setting a new benchmark for what modern hospitality looks like: one centered on inclusivity, flexibility and elevated experiences for every guest.

For more information about Hiyo and Tao Group, visit drinkhiyo.com and taogroup.com, and follow both brands on Instagram, @drinkhiyo / @taogrouphospitality.  

ABOUT HIYO:

Hiyo is an organic social tonic designed to elevate how people connect — bringing more joy, more presence, and more feel-good energy to every moment. Founded in 2021 in Venice, California, Hiyo was inspired by the desire to celebrate with intention and enjoy the social rituals people love, without compromise.

Made with a proprietary blend of adaptogens, nootropics, and botanical ingredients, Hiyo delivers its signature mood-boosting “float” effect, offering stress relief and elevated social energy, without alcohol. Each can is USDA Organic, 0% ABV, non-GMO, vegan, gluten-free, and just 30 calories.

Hiyo’s lineup includes six refreshing, fruit-forward flavors: Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, Pineapple Coconut, Strawberry Guava, and Watermelon Lime. Since launching with three flavors in May 2021, the brand has expanded rapidly and today stands among the nation’s fastest-growing social beverage companies — showing up in thousands of retailers and social spaces across the country, and building an engaged community that’s redefining how we celebrate.

Find Hiyo at drinkhiyo.com or @drinkhiyo and a complete list of retail locations that carry Hiyo here.

ABOUT TAO GROUP HOSPITALITY:

Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges and daylife venues, including TAO, Crane Club, OMNIA, Peak with Priceless, Marquee, LAVO, Beauty & Essex, Cathédrale, Little Sister, The Highlight Room, Sake No Hana, KOMA, Avenue, Fleur Room, JEWEL and more. 

Led by Co-CEOs Noah Tepperberg and Jason Strauss, the company combines over 25 years of industry experience with innovation and creativity to set the standard for guest experiences. Tao Group Hospitality is part of Mohari Hospitality, an investment firm focused on the luxury lifestyle and hospitality sectors.