How Mingle Mocktails Is Using Customer Demand and Category Growth to Bring the Espresso Martini to Non-Drinkers

Mingle Mocktails just released a limited-edition Espresso Martini in time for Sober October and the holiday entertaining season. But the Espresso Martini itself isn't the story, the opportunity Mingle saw in it is.

As the non-alcoholic category continues to grow (the NA cocktail category hit $1B in 2025, according to NielsenIQ), Mingle identified a major gap: consumers can find an NA version of a classic cocktail, but the Espresso Martini ritual—one of the country's most culturally relevant cocktails—remains largely untapped.

For Mingle, filling that gap also meant listening to the customers who were already asking for it. As the brand has grown to 13,000+ retail doors and increased revenue more than 50% year-over-year, its loyal customer base has been calling for a more elevated, indulgent Mingle option—with the added caffeine lift of an Espresso Martini.

The result is an 85-calorie, 85mg-caffeine non-alcoholic Espresso Martini designed for the occasions where consumers want to participate in the ritual without the alcohol—from Sober October through holiday parties, girls' nights, and Dry January.

“Inclusivity is why Mingle exists, and what excites me most about this launch is that we’ve built the platform and community to give our customers something they’ve been asking for,” said Laura Taylor, founder of Mingle Mocktails. “Espresso Martinis are having a huge moment, both alcoholic and non-alcoholic, because people want drinks that feel indulgent, social and special. We wanted to create a Mingle version that brings our own personality to the occasion. Sipping it makes me feel the way I do when I put on red lipstick: confident, sexy and ready to be part of the party. I hope it helps others feel exactly the same way.”

Mingle is available for $44.95 (12-pack of 12 fl oz. cans, roughly $3.75 per can) on MingleMocktails.com, Amazon, Total Wine, Whole Foods, and more through January 2027.