Award-Winning Brother’s Bond Bourbon Takes Flight with JetBlue

Brother’s Bond® 50ml Straight Bourbon Joins JetBlue’s Onboard Spirits Offering Beginning October 1, 2026

Plano, TX — October 5, 2026 Brother’s Bond® Bourbon, the award-winning whiskey brand founded by Ian Somerhalder and Paul Wesley, is taking to the skies through a new partnership with JetBlue. Beginning October 1, Brother’s Bond 50ml Straight Bourbon will be available onboard JetBlue, giving travelers a new way to discover and enjoy the brand while they fly.

The partnership marks an exciting new chapter for Brother’s Bond as the brand continues to expand its presence across the U.S. and internationally. Bringing its Straight Bourbon onboard JetBlue introduces Brother’s Bond to a broad new audience in an entirely new environment, while staying true to the brand’s belief that great bourbon is best enjoyed through shared experiences and connection.

“Brother’s Bond was created around friendship, connection and our shared passion for making exceptional bourbon. Having our bourbon served onboard JetBlue is an exciting milestone for us," said Ian Somerhalder, co-founder of Brother's Bond. “We love the idea that people can discover Brother’s Bond while traveling, connecting with friends and family or heading somewhere new,” said co-founder Paul Wesley.

Brother’s Bond Straight Bourbon is a four-grain bourbon crafted from corn, rye, wheat and malted barley and aged for a minimum of four years. Known for its smooth, balanced character and approachable flavor profile, it was created to be enjoyed neat, on the rocks or with a favorite mixer.

Award-Winning Bourbon Now Flying JetBlue.

Brother’s Bond Straight Bourbon will be served onboard JetBlue in a 50ml format, bringing the same bourbon enjoyed by consumers across the country into the inflight experience.

Travelers can learn more about Brother’s Bond and the JetBlue partnership at BrothersBondBourbon.com/JetBlue.

About Brother’s Bond

Brother’s Bond is an ultra-premium whiskey brand founded by Ian Somerhalder and Paul Wesley. Its award-winning portfolio includes Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon and Bottled-in-Bond Straight Bourbon. Brother’s Bond has earned more than 57 awards and accolades from leading international spirits competitions, including scores from 93 to 100 points, and supports regenerative agriculture and responsible sourcing through a portion of proceeds from every bottle sold. For more information, visit brothersbondbourbon.com.