Black Irish Expands Wisconsin Distribution with Badger Liquor

New Partnership Broadens Statewide Availability of Mariah Carey’s Premium Irish Cream Liqueur Portfolio Ahead of the Holiday Season

NEW YORK, NY (OCTOBER 6, 2026) – Black Irish, the premium Irish cream liqueur brand created by award-winning artist Mariah Carey, today announced a new statewide distribution partnership with Badger Liquor, one of Wisconsin’s established wine and spirits distributors. Effective October 1, the agreement expands Black Irish’s availability across Wisconsin through Badger Liquor’s statewide network ahead of the key holiday entertaining and gifting season.

Made in Ireland with aged Irish whiskey, fresh Irish cream and premium natural flavors, Black Irish is bottled at 17% ABV and available in three award-winning flavors: Original, Salted Caramel and White Chocolate. Rich and versatile, the liqueurs can be enjoyed neat, over ice, in cocktails or as a baking ingredient, making the portfolio a natural fit for holiday entertaining, gifting and year-round celebrations.

“We’re excited to bring Black Irish to Wisconsin with Badger Liquor,” said Mona Scott-Young, Chief Marketing Officer, Black Irish. “They have incredible relationships throughout the state and really know their customers, which makes them a great partner as we continue expanding. And heading into the holidays, we couldn’t ask for better timing. A Wisconsin winter and a bottle of Black Irish sound like a pretty good match to me!”

The Wisconsin launch marks the latest step in Black Irish’s strategy to expand availability in key U.S. markets, particularly across the Midwest. It follows the recent appointment of Mona Scott-Young as Chief Marketing Officer as the brand continues to strengthen its marketing strategy and deepen consumer engagement.

“Black Irish is an exciting addition to the Wisconsin market. The brand brings together authentic Irish craftsmanship, premium quality and approachable flavors that fit naturally with how consumers celebrate, entertain and gather. Badger Liquor looks forward to using our statewide relationships and local market knowledge to build Black Irish throughout Wisconsin,” said Dan Werner, General Manager, Badger Liquor.

For more information or to find Black Irish locally, visit GoBlackIrish.com and follow along on Instagram @GoBlackIrish.

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About Black Irish

Black Irish, created by award-winning artist Mariah Carey, is a collection of premium Irish cream liqueurs that transforms everyday moments and special occasions into a cause for celebration. Crafted with a texture as smooth and velvety as Mariah Carey’s iconic voice, Black Irish combines aged Irish whiskey, fresh Irish cream and premium natural flavors to deliver a rich, luxurious taste of celebration in every sip. Bottled at 17% ABV, Black Irish’s naturally flavored varieties include Original Irish Cream, Salted Caramel Irish Cream and White Chocolate Irish Cream. Black Irish is produced in Ireland in accordance with Irish Whiskey Association standards, with each bottle reflecting a commitment to authenticity, exceptional quality and traditional Irish craftsmanship. The award-winning collection has earned Double Gold medals at the San Francisco World Spirits Competition for Original Irish Cream and Salted Caramel, along with ratings of 96 points for Salted Caramel and 94 points for White Chocolate from Wine Enthusiast. Black Irish has also been recognized among Wine Enthusiast’s Top 100 Spirits. For more information, visit GoBlackIrish.com or follow on Instagram @GoBlackIrish.

About Badger Liquor

Founded in 1935, Badger Liquor has grown from a family business into one of Wisconsin’s established wine and spirits distributors. Now in its fourth generation of family ownership, the company is headquartered in Fond du Lac and serves customers throughout Wisconsin through its North, South and West operations. Badger Liquor provides a broad portfolio of wine and spirits while supporting retailers, restaurants, bars and other licensed businesses with delivery, sales support, product expertise and industry resources. In 2025, Badger Liquor celebrated 90 years in business, marking nine decades of growth, family leadership and service to Wisconsin’s beverage industry. Today, the company continues to build on its long Wisconsin history while strengthening relationships with suppliers and customers and adapting to the changing beverage marketplace.