FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

FORALL gives consumers two completely flavorless ways to add protein to everyday life: FORALL WATER+PROTEIN and FORALL PROTEIN - a European grass-fed whey protein isolate powder - debuting exclusively at Sprouts Farmers Market.

PHOENIX, Ariz. — October 2026 — This October, FORALL Nutrition brings Deliciously Flavorless protein to more than 500 Sprouts Farmers Market stores nationwide with two complementary products: FORALL WATER+PROTEIN, the first completely flavorless protein water with no additives, and FORALL PROTEIN, a flavorless one-ingredient European grass-fed whey protein isolate powder.

Protein has spent years getting sweeter, more flavored and more complicated. FORALL Nutrition is taking it in the opposite direction. What if getting more protein were as easy as drinking water?

FLAVORLESS CHANGES EVERYTHING

WATER+PROTEIN delivers hydration and protein in a clear, crisp and flavorless format, with no additives, 10 grams of protein and just 40 calories in a 16.9-ounce bottle that drinks like water. No fruit flavor. No vanilla. No sweetness. Just ultra-filtered water, minerals normally found in water for taste, and European Grass-Fed Whey Protein Isolate. FORALL’s powder takes the same approach at home: one-ingredient, 25 grams of protein per serving and no added flavor, so it can disappear into the foods and drinks people already love.

PROTEIN, WHEREVER THE DAY HAPPENS

Together, the products create two simple ways to get more protein designed around how people actually live. 

Grab WATER+PROTEIN when heading out the door in an anytime, anywhere, shelf-stable and recyclable Tetra Pak bottle. Add FORALL powder to coffee, oatmeal, yogurt, smoothies, soups, sauces or baked goods at home. 

Water on the go. Protein in anything at home.

BUILT AROUND WHAT CONSUMERS ACTUALLY WANTED

FORALL heard the same frustrations repeatedly: protein products were too sweet, too flavored, filled with ingredients consumers didn't want, or required changing what they already ate and drank. 

Instead of asking people to build their lives around protein, FORALL built protein to fit into their lives.

The result is a platform designed to make protein less of a product consumers have to plan around and more of an ingredient they can use almost anywhere.

The last protein you’ll ever need, because it doesn't compete with anything you already love. 

That is the power of flavorlessness: protein no longer has to dictate the flavor, format or routine. It can simply become part of what people are already eating and drinking.

SPROUTS PARTNERSHIP

Sprouts Farmers Market was a natural fit for FORALL’s first major national retail launch. Its customers are thoughtful about what they put in their bodies, reading labels, questioning long ingredient lists and looking for products that deliver more with less.

“Part of our role as foragers is identifying brands that are reimagining established categories in ways that resonate with today's health-conscious consumers,” said Kim Coffin, Chief Forager at Sprouts Farmers Market. “FORALL's innovative approach to protein offers a new level of simplicity and versatility, making it easier for customers to meet their nutrition goals. We're proud to be the exclusive retailer for this launch and support a brand that's helping shape the future of wellness.” 

Beginning in October, both FORALL products will be available exclusively at all Sprouts Farmer’s Market locations nationwide, bringing a simpler approach to protein to shoppers across the country.

THE FORALL PHILOSOPHY

FORALL was built around a simple purpose: make protein easier and better by removing what doesn’t need to be there. The company develops flavorless protein products designed to integrate into everyday foods, beverages and routines rather than requiring consumers to create new ones.

That philosophy began with founder Johnny Heffernan’s own experience.

“After a health diagnosis, I started paying much closer attention to what I was putting into my body and became determined to eliminate unnecessary additives,” said Heffernan. “That pursuit led us somewhere we didn’t initially expect. We started with additive-free, but what we ultimately discovered was even more valuable to the consumer: flavorlessness.” 

Heffernan continued, “WATER+PROTEIN came first. Then people kept telling us, ‘If this tastes just like water, can you make a powder that tastes like nothing so I can add it to anything?’ That’s how the powder was born. We realized we weren’t just creating individual products. We were building a completely different way to think about protein: one that fits into your life instead of asking you to change it.” 

AVAILABILITY

WATER+PROTEIN: $3.99 MSRP

FORALL EUROPEAN GRASS-FED WHEY PROTEIN ISOLATE: $69.99 MSRP

ABOUT FORALL NUTRITION

FORALL Nutrition is rethinking protein around one simple idea: Deliciously Flavorless. 

The company creates flavorless protein products designed to fit into what people already eat and drink rather than adding another flavor, routine or complication to the day.

WATER+PROTEIN delivers 10 grams of protein and 40 calories in a 16.9-ounce bottle that drinks like water. FORALL’s one-ingredient European grass-fed whey protein isolate delivers 25 grams of protein per serving and can be added to everyday foods and beverages. 

Together, they form a growing flavorless protein platform built to make protein simpler, more versatile and easier to incorporate into everyday life. 

Eat the food you want. Get the protein you need. 

One ingredient. Endless possibilities.

Website: forallnutrition.com

Instagram: @forall.nutrition

TikTok: @forallnutrition

Facebook: facebook.com/FORALL.PROTEIN

MEDIA CONTACT

Gil York

FORALL Nutrition

305.619.3835

About Sprouts Farmers Market, Inc.    

Sprouts Farmers Market is one of the fastest growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what’s fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 36,000 team members and operates more than 500 stores in 25 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit Sprouts.com/about.