Aspen Vodka Launches 375ml Half Bottle for Hotels and Hosts, Capping Off a Year of Triple-Digit Growth

The new format arrives on the heels of Aspen Vodka earning best-seller status at Yankee Stadium and growing its on-premise footprint nationwide

• Aspen Vodka is launching a 375ml half bottle, positioned for hotel minibars and intimate hosting moments, joining its 1 liter, 750ml and 50ml formats

• While US spirits volume fell 4% in 2025, Aspen Vodka grew triple digits and is tracking similarly for 2026

• This season, Aspen was the best-selling spirit by volume at Yankee Stadium, and it's expanding in pro sports through partnerships with the Chicago Cubs, Las Vegas Raiders, Washington Commanders, New Jersey Devils, Colorado Rockies and Sacramento Kings, to name a few.

• Every bottle is made using Colorado red winter wheat and water which comes from the Roaring Fork River which runs through the mountains at one of the world's leading carbon-negative distilleries in Aspen, Colorado

Aspen, Colorado, October 8, 2026 - Aspen Vodka, the luxury vodka produced at one of the world’s leading carbon-negative distilleries in Aspen, Colorado, today announced the launch of its new 375ml half bottle. Joining the brand's 1 liter, 750ml and 50ml formats, the 375ml rounds out the lineup with a mid-size option made for travelers, intimate get-togethers and easy batch cocktails.

Designed with hospitality at its core, the new format is a natural fit for in-room bars, hotel minibars and small at-home bars. With enough award-winning vodka for about eight martinis, it's an ideal size for pre-dinner drinks with friends, a batched cocktail for holiday entertaining and more.

“Aspen Vodka has always been about the moments around the glass, not just what’s in it,” said Adam Rosen, CEO of Aspen Vodka. “Our 375ml is a direct response to the incredible demand we’re seeing for Aspen Vodka, giving consumers more opportunities to discover and experience the brand. It’s made for the moments nobody plans—from unwinding in your hotel room after a long travel day to enjoying a drink when a friend drops by unexpectedly. The 375ml will be available nationwide at world-class hotels and resorts, as well as off-premise retail locations. As consumers increasingly choose fewer, higher-quality drinks, we’re excited to offer Aspen Vodka in a format that fits naturally into those more intentional occasions.”

Every bottle of Aspen Vodka, regardless of size, starts with Colorado red winter wheat and water from the Roaring Fork River, is distilled at nearly 8,000 feet above sea level, and is finished through silver filtration that pays homage to Aspen's mining history. The result is a crisp and clean vodka that embodies the spirit of Aspen, Colorado: natural and elevated.

The launch marks the finale of a milestone year for the brand. Since launching in 2024, Aspen Vodka has positioned itself as a challenger rethinking what a modern luxury vodka should taste like and where it should show up. While US spirits volume fell 4% in 2025, according to IWSR, Aspen Vodka achieved triple-digit growth and is tracking similarly for 2026.

This season, it was the best-selling spirit by volume at Yankee Stadium, outperforming long-established heritage brands. The brand is also expanding its presence in professional sports through partnerships with the Chicago Cubs, Las Vegas Raiders, Washington Commanders, Sacramento Kings, Colorado Rockies, New Jersey Devils, and more. This continued success reflects the brand's on-premise roots, where the majority of its business is centered.

The new 375ml format is rolling out now across the country. Follow @AspenVodka on Instagram and Facebook to stay up to date on future brand news and events.

ABOUT ASPEN VODKA:

Aspen Vodka is a luxury spirit distilled in Aspen, Colorado, at one of the world's leading carbon-negative distilleries. Crafted with water from the Roaring Fork River and exclusive Colorado Red Winter Wheat, with an uncompromising commitment to quality and terroir. Rooted in the spirit of the Rocky Mountains, Aspen Vodka reflects its alpine origin through exceptional clarity and character. Made with non-GMO, pesticide-free ingredients and produced with sustainability at its core, each bottle delivers refined taste while standing as a testament to responsible, forward-thinking distillation. For more information, visit TheAspenVodka.com or follow @AspenVodka on Instagram and Facebook.