ROAR Organic Brings Its Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie by Zara Larsson

The Erewhon-led collaboration brings together pop culture, bold flavor and ROAR’s Live Out Loud spirit, while supporting Malala Fund

LOS ANGELES — ROAR Organic today announced its participation in Erewhon’s Midnight Sun Smoothie by Zara Larsson, launching October 8, 2026. Featuring ROAR Organic Dragon Fruit Punch, the smoothie brings the brand’s bold flavor to a collaboration connecting music, food and self-expression.

Named for Larsson’s "Midnight Sun", the smoothie gives fans a new way to experience the artist’s creative world beyond their playlists. For ROAR, the Erewhon-led program brings its “Complete Hydration™ for Those Who Live Out Loud” positioning into a moment shaped by pop culture and everyday discovery.

“Zara’s bold, expressive spirit feels right at home with ROAR,” said Amanda DiCarlo, Head of Marketing at ROAR Organic. “We’re excited to bring ROAR Organic Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie and be part of an experience that gives fans another way to celebrate the music and personality they love.”

“Collaborations like this reflect where ROAR is headed as a brand,” said William Meissner, President & CEO of ROAR Organic. “We see an opportunity to take ROAR beyond traditional hydration occasions and increasingly show up in the places where culture, creativity and everyday life intersect. Our collaboration with Erewhon and Zara Larsson is a great example of how we can introduce ROAR to consumers in fresh, unexpected and highly relevant ways, while continuing to build the brand’s long-term growth and cultural momentum.”

The smoothie features ROAR Organic Dragon Fruit Punch alongside MALK Organic Coconut Milk, The Fruitist Organic Jumbo Blueberries, Eidon Silica, Cowboy Vanilla Colostrum, GROW Organic Banana, among other ingredients.

The collaboration also supports Malala Fund, the nonprofit founded by Malala Yousafzai and her father to advance every girl’s right to 12 years of free, safe, quality education.

Through its participation, ROAR brings its Live Out Loud spirit to Erewhon’s latest artist collaboration, connecting the brand with consumers through flavor, fandom and a shared celebration of self-expression.

The Midnight Sun Smoothie by Zara Larsson will be available at all SoCal Erewhon locations and the Manhattan, NY tonic bar location* beginning October 8, 2026 through November 7, 2026.

*Available in Manhattan via Uber Eats or Postmates.

About ROAR Organic

ROAR Organic is redefining hydration for a new generation. In a category that has become overly serious and hardcore performance obsessed, ROAR stands for something different: hydration that is expressive, effortless, and rooted in real life. Built for people who move, connect, and live life out loud, ROAR delivers complete hydration with vitamins, antioxidants, and electrolytes - all with just 20 calories and 3g of sugar or less per bottle.

More than a beverage, ROAR is a cultural signal - bright, approachable, and fun. It rejects the intensity and rules of traditional hydration in favor of something more human: joy, spontaneity, and the kind of movement that doesn’t need a scoreboard. This positioning has resonated with consumers and retailers alike driving strong momentum across both natural and conventional retail, where ROAR continues to expand rapidly and now ranks as the #2 brand in the natural channel within the enhanced water category.