Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

NEW YORK, October 13, 2026. Real American Beer (RAB) came to NACS Show in Vegas with an 8% beer nobody had tasted. It left with thousands of commitments and a waitlist.

RAB MAX launches in Q1 2027 in Juicy Lime and Crispy Apple. The next flavors will be decided by the vote of the people!

RAB was built for the moments Americans still show up for. The tailgate an hour before kickoff. The rivalry game circled on the calendar. The cookout when the grill is hot and the music is loud. RAF fight night with the whole crew on the couch watching FOX Nation. RAB LIGHT keeps the day going. RAB ZERO keeps everyone in it. MAX is for when the night calls for more.

“We knew MAX would turn heads. We didn’t expect buyers to ask for exclusives,” said Terri Francis, CEO of Real American Beer. “Beer has been playing defense for years. MAX is our offense. But this was never just about a stronger beer. It’s about giving our fans more choice to suit their tempo.”

MAX is built for evolving drinker trends. High strength and bold flavor are growing. While the rest of the shelf is covered with spirits and FMBs, RAB is coming at it from a distinctly beer positioning. We poured RAB MAX at our NACS booth all week. Feedback was awesome. People talked about the flavor first. Every one of them called it easy drinking. Here is what we heard:

"This tastes like real apple."

"I can smell the lime."

"Is this really 8%?"

First look

• RAB MAX Juicy Lime: Bright lime. Crisp finish.

• RAB MAX Crispy Apple: Red apple that tastes like real apple.

• 8% ABV. 16Oz Single and 6Pk.

RAB is sold in 30 states, with Kroger, Walmart, Total Wine & More and Albertsons. Taprooms in Illinois and Florida, and New York next. It’s brewed by a family run brewery in Illinois. Official Beer of Real American Freestyle on FOX Nation.