Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

The Rockstar Energy Open Returns to Breckenridge, December 18-20, 2026

PRESS RELEASE posted by Rockstar Energy

Oct. 13, 2026 at 12:58 pm

XLinkedInRedditFacebookEmail
Report Press Release
Rockstar Energy
Non-Alcoholic Beverages
  • image-01

Some of the world’s best snowboarders are heading back to Breckenridge for a competition built around one question: What happens when riders are given a course and no script?

That’s the premise behind the Rockstar Energy Open, a free three-day snowboarding and music festival returning to Breckenridge Ski Resort Dec. 18-20 for its second year. The festival puts exhilarating snowboarding at the center of a weekend of live music, art, and action sports culture — giving riders the space to create the show and fans a front-row seat to whatever happens next.

Building on last December's snowboard debut, the 2026 Rockstar Energy Open will again feature Men's and Women's divisions competing on a rider-designed course, built by Charles Beckinsale and Snowpark Tech. Rather than following a traditional slopestyle, halfpipe or big air format, the ParkStyle course encourages riders to push their own creative lines. That creative, rider-driven approach helped the event earn the “Pro’s Favorite Event” honor in Snowboard Magazine during the 2025-26 season.

Central to the competition is the Video Qualifying Series (VQS), which gives snowboarders anywhere in the world a shot at earning a spot in the competition. Riders can submit their best video parts on Platfrm channels starting October 19 with a panel of well-known judges handing out weekly cash prizes for Best Men's Part, Best Women's Part and Best Trick, plus a Viewer's Choice Award decided by fan votes. That combination of creative freedom and a clear path in for emerging talent is central to Rockstar Energy’s role in action sports culture. Complete rules and entry details are posted at ThePlatfrm.com.

“Year one set the bar, and now it’s about raising it,” said Steve Mateus, Senior Director of Sports and Music at Rockstar Energy. “We saw what happens when you give riders the freedom to do their own thing instead of boxing them into a traditional contest format. At the Rockstar Energy Open, we’re rewarding creativity, style and individuality. We are reinventing the traditional snowboard contest. Breckenridge’s crowd matched that energy step for step, and we’re bringing back a stacked roster and building an even bigger event around them.”

"Getting to do this again in my own backyard means a lot," said Red Gerard, Olympic gold medalist and Rockstar Energy athlete. "Last year showed what this event could be, and I think everyone's going to come back even hungrier. This competition embodies what snowboarding represents to so many of the pros and Summit County is always an awesome crowd."

Between drops, fans can move through the festival village for live music, art installations, and Rockstar Energy activations and experiences. Built as an all-day experience, the village keeps the energy going long after the last rider leaves the course.

"We're thrilled to welcome the Rockstar Energy Open back to The Kingdom for a second year," said Jon Copeland, Vice President & General Manager of Breckenridge Ski Resort. "This event brings together a passionate snowboard community that has helped shape the sport from its start.”

The Rockstar Energy Open will once again take place during Breckenridge’s Ullr Fest, the resort’s longstanding winter tradition known for its record-length shotski, town parade, and community bonfire.”

The event is also part of The Kingdom of Breck, Breckenridge Ski Resort’s new brand campaign celebrating the mountain’s rebellious history and independent spirit. Breckenridge embraced snowboarding before it was widely accepted by the ski industry, making it a natural home for an event that continues to challenge what a snowboard competition can be.

Details on the athlete lineup, music programming, and full event schedule will be announced in the coming months. Fans everywhere will be able to follow the action with more than 10 hours of livestream coverage on ThePlatfrm.com, ProSieben (aka Pro7) in Europe, and Fuel TV. Admission is free, with VIP packages available for purchase for fans seeking an upgraded on-mountain experience. The Epic Pass, available at EpicPass.com, remains the best way to access the slopes before, during, and after the event.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • CELSIUS, Inc.
    CELSIUS, Inc.CPG Companies
    External Link Icon
    View on Nombase

Latest News

A Test Case For What December’s Federal Hemp Ban May Look Like

A Test Case For What December’s Federal Hemp Ban May Look Like

Anheuser-Busch Distribution Arm Acquires Straub in SoCal

Anheuser-Busch Distribution Arm Acquires Straub in SoCal

Taste Radio: The Buyers & Investors Who Matter, A ‘Super’ Deal & A Jetty Emerges

Taste Radio: The Buyers & Investors Who Matter, A ‘Super’ Deal & A Jetty Emerges

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Key Accounts Manager - Central Plains - Good Boy Vodka

Key Accounts Manager - Central Plains - Good Boy V...

Office and Logistics Administrator - Garage Brewing Co

Office and Logistics Administrator - Garage Brewin...

Sales- Account Manager - Antigo Zeon

Sales- Account Manager - Antigo Zeon

Head Brewer - La Quinta Brewing Company

Head Brewer - La Quinta Brewing Company

Supply Chain Coordinator - Almanac

Supply Chain Coordinator - Almanac

Key Accounts Manager (Whole Foods + Specialty Grocers), DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA

Key Accounts Manager (Whole Foods + Specialty Groc...

View All Jobs|Post a Job

More News

Lifeway Sales Climb Nearly 19% in Q3 as Production Struggles to Keep Pace

Lifeway Sales Climb Nearly 19% in Q3 as Production Struggles to Keep Pace

New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands

New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands

Brown-Forman US RTD Director Talks Expansion Plans

Brown-Forman US RTD Director Talks Expansion Plans

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Territory Sales Representative- San Diego, CA - AleSmith Brewing Company - AleSmith Brewing Company
  • Brewer - Alvarado Street Brewery - Alvarado Street Brewery
  • Chief Marketing Officer - Baxter Brewing Co. - Baxter Brewing Co.
  • SUNBOY - Regional Sales Manager - California - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Florida - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Texas - SUNBOY - SUNBOY
  • SUNBOY - Director of Sales - SUNBOY - SUNBOY
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. A Test Case For What December’s Federal Hemp Ban May Look Like
  2. Anheuser-Busch Distribution Arm Acquires Straub in SoCal
  3. Taste Radio: The Buyers & Investors Who Matter, A ‘Super’ Deal & A Jetty Emerges
  4. Lifeway Sales Climb Nearly 19% in Q3 as Production Struggles to Keep Pace
  5. New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands
  6. Brown-Forman US RTD Director Talks Expansion Plans
  7. CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy
  1. Theon Global Makes Waves in the Functional Beverage Industry
  2. Oishii Sake Appoints Beverage Industry Veteran Rudy Ruiz To Its Board
  3. A New Silky Smooth Ritual: GoodOnya Unveils the Matcha Collagen Latte
  4. Jack Daniel’s Debuts 2026 Heroes Selection: a Single Barrel Barrel Proof Rye
  5. Big Sipz Enters Category with Resealable Vodka Innovation: Big Sipz Lyte Ade
  6. Aperol & Hilary Duff Are Going Home for the Aperolidays, Bringing the Brand’s Spirit of Togetherness to the Holiday Season
  7. Quincy Teams Up with Content Creator Hallie Batchelder to Launch “Hallie’s Way” Spicy Dirty Martini Mix
  1. Brown-Forman US RTD Director Talks Expansion Plans
  2. Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes
  3. Maryland Revises Distribution Rules for RTDs
  4. Lewis Hamilton’s Almave Laps Into RTDs
  5. Stoli Returns to the US Market After Bankruptcy
  6. Morales Beverage Group Signs LOI to Acquire Green Light’s Texas and Florida Distribution Assets
  7. Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
  1. Press Clips: Beer Institute Honors Former HUSA CFO; Stateside, Tilray Ink NBA Deals
  2. Constellation Brands CEO Nick Fink on SpikedAde, Pacifico and Sunnier Days Ahead
  3. Anheuser-Busch Distribution Arm Acquires Straub in SoCal
  4. Brown-Forman Ramps Up RTD Offerings
  5. Heavy Seas Files for Chapter 11 Bankruptcy, Founder to Retire
  6. Brewbound Podcast: Jeff Stuffings Explains Why Jester King is Seeking a Buyer
  7. A Test Case For What December’s Federal Hemp Ban May Look Like
View All|Submit News

Promoted PR Posts

Beverage Operator Douglas Fulton and The Brand Accelerator Release Master Program on Decisions That Decide If Brands Scale

Beverage Operator Douglas Fulton and The Brand Accelerator Release Master Program on Decisions That Decide If Brands Scale

ForceBrands Appoints Brian Waivada as Head of Executive Search

ForceBrands Appoints Brian Waivada as Head of Executive Search

Donna’s Pickle Beer Takes the Plunge on ABC’s Shark Tank This Wednesday

Donna’s Pickle Beer Takes the Plunge on ABC’s Shark Tank This Wednesday

The 5th Ingredient Launches Beer30 Insights, the First AI-Powered Intelligence Tool for Craft Breweries

The 5th Ingredient Launches Beer30 Insights, the First AI-Powered Intelligence Tool for Craft Breweries

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Sojo Industries and R.C. Moore Sign Multi-Year Partnership Agreement

Sojo Industries and R.C. Moore Sign Multi-Year Partnership Agreement

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase