Beverage Industry News, Reviews, Events, & Jobs

THE CPG INSIDER WEEKLY

by Mark Murphy, Oct. 4, 2026 at 11:41 am

This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…

New Beverages: Liquid Death, Liquid I.V. Embrace Blood Orange; Mingle’s Non-Alc Espresso Martini

by BevNET.com Staff, Oct. 2, 2026 at 9:58 am

From blood orange flavors to caffeinated bone broth hot cocoa to something called "Eagleberry," we've got all the bases covered in this week's new products gallery.

Walmart Introduces ‘Mood & Mind’ Beverage Set as Functional Drinks Evolve

by Shauna Golden, Oct. 1, 2026 at 3:30 pm

Walmart is carving out dedicated shelf space for a new generation of functional beverages, giving the rapidly expanding mood category one of its greatest votes of confidence from mass retail yet.

What’s Gaining Ground in the On-Premise Beverage Market – NIQ September 2026

by BevNET.com Staff, Oct. 1, 2026 at 3:00 pm

The U.S. on-premise beverage alcohol market is sending increasingly mixed signals. NIQ’s September 2026 quarterly update shows a market that remains value-led, with higher pricing helping offset continued pressure on volumes across major categories.

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Martignetti Companies Adds 17 Markets As RNDC Deal Closes

by Ferron Salniker, Oct. 1, 2026 at 12:22 pm

Martignetti Companies closed its purchase of Republic National Distributing Company’s (RNDC) control state business, adding operations in 17 states, the companies announced today.

CPG Week: Recess Staffs Up & Inflation Keeps Pressure On Grocery

by BevNET.com Staff, Oct. 1, 2026 at 10:27 am

On this episode, the team covers new Recess appointments, inflation's impact on grocery and rumors of a popular oil brand seeking a buyer.

Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind

by Shauna Golden, Oct. 1, 2026 at 9:30 am

The founding duo behind hemp THC beverage brand Nowadays is looking to help build another emerging beverage category — this time, without the buzz.

Stateside Brands Projects 4 Million Cases for Super Lyte in Year One

by Jessica Infante, Oct. 1, 2026 at 9:00 am

Stateside Brands’ Super Lyte is on pace to quadruple the first-year sales of the previous top spirits-based, ready-to-drink (RTD) launch.

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Review: Svedka Dives into RTD With Fruit-Forward Vodka Waters

by BevNET.com Staff, Oct. 1, 2026 at 8:30 am

The clear skinny cans are certainly eye-catching, and gets across that this liquid is truly as simple as its name: vodka and (flavored) water.

Inside Lyre’s Pro Sports Concession Strategy

by Lukas Southard, Sep. 30, 2026 at 5:00 pm

Lyre’s is expanding its reach in professional sports stadiums by adding the Seattle Seahawks' Lumen Field for the 2026-27 football season.

Relaxation At The Center Of $300M Intoxicating Hemp Beverage Business

by Justin Kendall, Sep. 30, 2026 at 2:15 pm

Relaxation and anxiety/stress release are the top reasons consumers say they’re drinking intoxicating hemp beverages, data analysts reported.

Breakthru CCO Talks Backing Out of RNDC Deal, Priority Categories

by Ferron Salniker, Sep. 30, 2026 at 11:00 am

After backing out of a deal for Republic National Distributing Company’s (RNDC) Kentucky and Indiana operations in August, Breakthru Beverage is charting a cautious path forward.

Three Trees Acquired By Next In Natural, Will ‘Explore’ Chameleon Collab

by Adrianne DeLuca, Sep. 30, 2026 at 10:01 am

Clean label plant-based milk and milk tea brand Three Trees has been acquired by Next in Natural for an undisclosed sum.

Seth Green’s Hellbent Cocktails Turned a Scrapped Robot Chicken Sketch Into A Brand

by Ferron Salniker, Sep. 29, 2026 at 1:36 pm

Not every Robot Chicken pitch makes it to air. But at least one rejected sketch made it to the fridge.