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Taste Radio: Expo West 2026: Protein Dominates, But Flavor Decides Taste Radio: Expo West 2026: Protein Dominates, But Flavor Decides

Taste Radio: Expo West 2026: Protein Dominates, But Flavor Decides

by BevNET.com Staff,

Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. The hosts break down the show’s biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes first.

DFA Embraces Protein with Multiple New Milk Innovations DFA Embraces Protein with Multiple New Milk Innovations

DFA Embraces Protein with Multiple New Milk Innovations

by Brad Avery,

The protein trend has opened a whole new avenue for innovation for dairy brands, and Dairy Farmers of America (DFA) showcased several new protein-rich milk products this week at Natural Products Expo West 2026 in Anaheim, Calif.

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Oatly Launches Matcha, Popcorn Flavored Barista Blends Oatly Launches Matcha, Popcorn Flavored Barista Blends

Oatly Launches Matcha, Popcorn Flavored Barista Blends

by Brad Avery,

With samples rolling out on a conveyor belt, Oatly brought a funky assortment of flavor innovations to Natural Products Expo West this week, dedicating its show presence to a new line of six flavored Barista Oatmilks launching in Q3 this year.

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RTDs Brighten an Otherwise Soft Bev-Alc February RTDs Brighten an Otherwise Soft Bev-Alc February

RTDs Brighten an Otherwise Soft Bev-Alc February

by Ferron Salniker,

Spirits-based ready-to-drink cocktails (RTDs) posted another blowout two-week period, up more than 30% in dollar sales, as brands such as Cutwater and Sun Cruiser continued to pull consumers away from former leaders, according to an analysis of NIQ data from Goldman Sachs Equity Research.

Pricklee Rebrands as Natural Hydration Drink, Raises $2M Pricklee Rebrands as Natural Hydration Drink, Raises $2M

Pricklee Rebrands as Natural Hydration Drink, Raises $2M

by Brad Avery,

After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.

Pepsi Ventures Group Chief Daniel Grubbs Exits Pepsi Ventures Group Chief Daniel Grubbs Exits

Pepsi Ventures Group Chief Daniel Grubbs Exits

by Martín Caballero,

PepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company's venture portfolio.