From functional soda and coconut water to clean energy, protein and emerging wellness ingredients, natural beverage continues to expand across new categories, formats and occasions. BevNET’s 2026 Natural Beverage Showcase is now available, bringing together more than 100 beverage brands and industry suppliers for a broad look at what’s showing up across the natural and better-for-you beverage market.
Kava and kanna have positioned as the next thing in functional adult non-alcoholic alternatives as hemp-derived THC's future remains uncertain.
Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new ready-to-drink (RTD) canned sparkling wine.
Mission Craft Cocktail's contribution to the wave of pickle-inspired drinks to hit the market in recent years succeeds by keeping the margarita front and center and using pickle as a restrained, complementary accent rather than the dominant flavor.
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The beer, wine and spirits distributor has struck a definitive agreement to acquire Girardi Distributors, LLC, a Massachusetts-based, independent Anheuser-Busch InBev (A-B) and Constellation Brands distributor.
Where most low-dose drinks come in at around 2.5 to 3 mg per container, Herb Light cuts that by more than half. But in the guise of a refreshing, session-friendly non-alcoholic beer styled after classic American light pilsners, the concept is closer to "non-alcoholic-plus" than to a typical THC drink.
David Protein’s Medici Brands has secured $250 million to scale its manufacturing and unveil a new salty snack later this year.
Nestlé has divested its vitamins, minerals and supplements (VMS) business, including Nuun Hydration, to Yellow Wood Partners for $1 billion.
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Prost Brewing Co.
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This week, Target is adding a pair of digital-native, next-gen supplement brands to its assortment, welcoming Momentous and Kylie Jenner's k2o onto shelves nationwide.
The hemp beverage industry is set to receive a one-month extension on the enaction of a looming U.S. hemp ban, as Congress has voted to pass a continuing resolution (CR) pushing the deadline to December 11, sending the bill to the President’s desk.
Athletic co-founder and CEO Bill Shufelt said Kleinman’s addition to the company’s senior leadership team comes amid an evolution “from an industry pioneer into a transcendent global brand.”
Caulipower’s sale to Urban Farmer in November 2025 marked the latest chapter in one of the most remarkable founder stories in modern CPG. When founder Gail Becker joined Taste Radio eight months earlier, she spoke candidly about the motivations behind the pioneering brand. With the benefit of hindsight — and knowing where her journey ultimately led — Gail’s perspective on success feels especially resonant.
KDP has agreed to sell its full minority stake in Chobani back to the company for $800 million, as well as a 1.5 million sq. ft. PA facility.
Everything costs more these days, but food and beverages are one of the few things humans can’t live without. Those conditions have been a boon for private label business.
