Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show

Lucky Energy is spinning the wheel on a fresh brand identity, unveiled today at the NACS Show in Las Vegas. But a whole lot more than luck is going into its revamped brand strategy. The redesign is built around the theme that “Every day is a miracle."

Video: Rewatch Recent Videos

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Taste Radio: How Amara Surged From DTC To National Retail

Grocery store aisles are inundated with claims, benefits and buzzwords. Amara has taken a different approach. In this conversation, founder and CEO Jess Sturzenegger explains how the kids food brand grew from DTC to national retail via disciplined innovation and operational scaling. She also gets candid about protecting founder control and adapting her own role as the company grows.

Review: Martinis Are Now Mobile With Write-Off

The canned martini brand launched this summer with three 8% ABV vodka-based offerings “designed for the places that should serve a great martini, but don’t."

Two Founders, Two Very Different Paths to Growth at BevNET Live LA 2026

At BevNET Live LA 2026, founders Brad Woodgate and Andy Sauer will take attendees inside two very different approaches to growth — one built around a tightly controlled channel and operating strategy, the other around identifying audiences and turning distinctive brands into cultural phenomena.

Featured Jobs

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.

THE CPG INSIDER WEEKLY

This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.