Taste Radio: Bachan’s $400M Exit Explained. And, A Wellness Crisis Unpacked.

A $400 million exit and a reputational reckoning in wellness put this episode of Taste Radio on edge, as the team dissects Bachan’s blockbuster acquisition and the fallout facing brands tied to wellness guru Peter Attia. The conversation also spotlights Solely’s growth strategy in an interview with Manish Amin, VP of marketing for the fast-growing organic fruit snack brand.

DISCUS: RTDs Hit $3.8B as Spirits Sales Decline -2.2% in 2025

Spirits sales in the U.S. declined for a second consecutive year but maintained a slight market share lead over beer, largely due to ready-to-drink (RTD) cocktails, the Distilled Spirits Council of the U.S. (DISCUS) reported Thursday in its annual economic briefing. 

Coca-Cola to Restructure BodyArmor, Coffee, Spirits Teams

The changes have effectively put an end to Coca-Cola’s New Revenue Streams division, which had responsibility for Red Tree and Coke’s RTD coffee business (largely its Dunkin’ Iced Coffee co-brand), both of which operated outside the company’s normal distribution approach.

Featured Jobs

Willie’s Remedy+ Lands $15 Million to Drive Retail Growth

The raise comes nearly one year after Willie’s launched as a joint venture between legendary musician Willie Nelson, his family and his wellness enterprise Longplay, Inc., with JuneShine providing sales and marketing for the tie up.

Minute Maid to Cut Frozen Juice Line After 80 Years

The Coca-Cola Company announced this week it will discontinue the brand’s frozen lines in April, citing “shifting consumer preferences” as frozen concentrates have declined in popularity with American consumers.

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Koia Expands Elite Line With Creatine

Koia launched Strawberry Elite +Creatine as an exclusive at Publix, formulated with 32 grams of protein and 1000mg of creatine.