Taste Radio: How Sweet Loren’s Built a $100M Brand Without Venture Capital

Building a $100 million CPG brand without venture capital takes more than a great product — it takes conviction, discipline, and a willingness to play the long game. In this episode, Loren Castle, the founder and CEO of Sweet Loren’s, breaks down how she built a profitable business by challenging category conventions, winning over major retailers, and refusing to compromise on taste.

White Claw Maker Targets Super Lyte, SpikedAde With RefreshAde

Mark Anthony Brands navigated the hard seltzer gold rush phase with White Claw coming out on the other side as the segment’s top-selling brand. The company is looking to repeat in the fast-growing hard sports drink segment with a challenger brand: RefreshAde.

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The Nombase Podcast Is Now Called the CPG Operator Podcast

The Nombase Podcast is now the CPG Operator Podcast, your go-to resource for what it takes to build and grow a food or beverage brand. The new name reflects what the show has always been about: candid conversations on the day-to-day realities of starting, building and growing a brand, from formulation and pricing to landing shelf space and scaling up.

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Asian Brands Eastroc, Syncron Ramp Up U.S. Ambitions At NACS

Eastroc, a global energy drink player based in China, and Japanese conglomerate Kowa are taking differentiated approaches to tap into the U.S. functional beverage boom, as seen at last week’s NACS trade show in Las Vegas.

THE CPG INSIDER WEEKLY

This week, reviewing everything that went down at NACS in Las Vegas, uncovering why RIND closed its online store, and running from our lives from a Zombie Santa Claus.…

Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.

Can Coke become the new… Poppi? The beverage giant is testing prebiotic versions of its stalwart brands, raising questions about where the functional soda market goes next — and what it means for Olipop. We also dig into whether mineral water is finally having its mainstream moment and examine the rise of dynamic grocery pricing and the new laws attempting to put guardrails around it.