Beverage Industry News, Reviews, Events, & Jobs
Taste Radio: Why Magic Spoon’s Product-First Strategy Drove Its Success
Magic Spoon is proof that breaking the rules can be the smartest move in CPG. Co-founder Gabi Lewis Gabi gets candid about product-market fit, pricing, branding, word-of-mouth growth, retail velocity and the tradeoffs that come with innovation. The episode offers a clear, hard-earned playbook for founders building modern food and beverage brands.
RNDC Layoffs Continue Following Major Supplier Losses
After laying off more than 1,700 employees as it shuttered operations in California last year, Republic National Distributing Company (RNDC) is making further cuts across the country.
Oodles Of Doodles Kids’ Drink Returns To U.S. With Spongebob Deal
Kids flavored water brand Oodles of Doodles has returned to the U.S. with a SpongeBob deal after a 2024 soft launch faced supply issues.
Bulletproof Reboots Its Functional Coffee Playbook For Mainstream Growth
After years spent venturing across a hodgepodge of non-scalable categories for a niche audience of biohackers, Bulletproof, now under new ownership, is recentering around its functional coffee roots in hopes of broadening its mainstream reach.
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Marketing: Lifeway Brings Big Game Energy
Lifeway Foods taps NFL players for marketing push while Jeni's and Verve Coffee Roasters collaborate on new ice cream variety.
Taste Radio: Bachan’s $400M Exit Explained. And, A Wellness Crisis Unpacked.
A $400 million exit and a reputational reckoning in wellness put this episode of Taste Radio on edge, as the team dissects Bachan’s blockbuster acquisition and the fallout facing brands tied to wellness guru Peter Attia. The conversation also spotlights Solely’s growth strategy in an interview with Manish Amin, VP of marketing for the fast-growing organic fruit snack brand.
Refresco to Acquire SunOpta in Cash Deal
Global manufacturer Refresco has entered a definitive agreement to acquire SunOpta Inc. for $6.50 per share in cash, providing the Netherlands-based conglomerate with a major plant-based co-packer as it broadens its business outside of CSDs and packaged water.
New Products: Daily Harvest Brews Frozen Elixirs, Innerbloom Brings Kanna To Cans
This week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
Featured Jobs
Barron Trump Gets In the Beverage Business
The President's youngest son, Barron Trump is listed as a director for a new startup, Sollos Yerba Mate.
DISCUS: RTDs Hit $3.8B as Spirits Sales Decline -2.2% in 2025
Spirits sales in the U.S. declined for a second consecutive year but maintained a slight market share lead over beer, largely due to ready-to-drink (RTD) cocktails, the Distilled Spirits Council of the U.S. (DISCUS) reported Thursday in its annual economic briefing.
Coca-Cola to Restructure BodyArmor, Coffee, Spirits Teams
The changes have effectively put an end to Coca-Cola’s New Revenue Streams division, which had responsibility for Red Tree and Coke’s RTD coffee business (largely its Dunkin’ Iced Coffee co-brand), both of which operated outside the company’s normal distribution approach.
Willie’s Remedy+ Lands $15 Million to Drive Retail Growth
The raise comes nearly one year after Willie’s launched as a joint venture between legendary musician Willie Nelson, his family and his wellness enterprise Longplay, Inc., with JuneShine providing sales and marketing for the tie up.
Minute Maid to Cut Frozen Juice Line After 80 Years
The Coca-Cola Company announced this week it will discontinue the brand’s frozen lines in April, citing “shifting consumer preferences” as frozen concentrates have declined in popularity with American consumers.
L.A. Libations Taps Circana As Market Insights Partner
Beverage innovation platform L.A. Libations has teamed with CPG data company Circana as its new strategic market insights partner.