Vitamin Shoppe’s Beverage Buyer to Share Supplement Channel Strategies at BevNET Live NYC 2026

From brain health to protein to probiotics, from energy to electrolytes to recovery stacks, as the beverage business continues to find growth in functional product types, retailers with a strong grounding in the supplement world are becoming increasingly important parts of the retail footprint for entrepreneurial brands. To help explain how founders can take advantage of this ongoing shift, BevNET Live Summer 2026 will feature a talk with Nicolletta Payne, the Senior Director of Merchandising for The Vitamin Shoppe, where she leads the On-the-Go and Protein categories. In this role, Payne is responsible for the company’s wide-ranging beverage assortment.

SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud

The U.S. Securities and Exchange Commission (SEC) has filed a lawsuit against Mark D. Anderson, the founder and former CEO of shuttered Drake’s Organic Spirits, alleging he orchestrated a years-long investor fraud scheme that raised $2.4 million.

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Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Carton packaging innovator Tetra Pak broke ground on a new facility at its U.S. and Canada headquarters in Denton, Texas last month as part of an expansion of its Product Development Center.

Tom First to Speak at BevNET Live NYC 2026, June 10-11

He’s been a founder, advisor, investor, and more, but for Tom First, the label that fits best is “Beverage Guy.” From helping launch the first great wave of New Age Beverages with Nantucket Nectars to ushering in the Modern Soda category at Culture Pop, First has always been at the forefront of beverage innovation, and he’ll share advice and experience from almost 40 years in the business when he speaks at BevNET Live NYC 2026.