Beverage Industry News, Reviews, Events, & Jobs
Laird Acquires Terrasoul Superfoods, Expanding Ingredients Platform
Laird Superfood has acquired vertically integrated wellness product platform Terrasoul Superfoods for $48 million, continuing its strategy to grow through M&A.
Taste Radio: The Playbook That Turned Nutrabolt Into A Billion-Dollar Disruptor
What does it take to turn a scrappy supplement startup into a billion-dollar beverage powerhouse competing with industry giants? In this episode, Nutrabolt founder & CEO Doss Cunningham breaks down the inflection points that turned C4 and Bloom into cultural contenders.
Run The Jewels Lands $2M For RTD Expansion
Hip-Hop duo Run The Jewel’s ready-to-drink (RTD) cocktail, Juice Runners, has landed $2 million in seed money.
Hemp Hopes: THC Drinks Prepare For Uncertain Future Amid Regulatory Fight
Hemp beverage brands are cautiously expanding their retail footprints and doubling down on distribution partnerships – while also hedging with hemp-free innovations in case it all comes crashing down on November 12.
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Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
Sen. Rand Paul is the latest lawmaker to propose a lifeline bill for the intoxicating hemp category as the November deadline quickly approaches.
New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee
This week's new product gallery is stacked with collabs, including Liquid Death x Pop-Tarts and Liquid I.V. and Ring Pop. Plus, new releases from Happy Coffee, Everyday Dose, Slate, Dad Grass and more.
Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield
Packaging and color have always influenced buying decisions, but in today’s CPG landscape they’re becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart. The hosts take a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf.
Powder Country: Drink Mixes are Growing Faster Than RTDs
For powdered beverage brands, the outlook is a lot brighter than Crystal Light. Over the past four years, the growth rate of powders and mixes has been twice that of liquid beverages.
Featured Jobs
Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
This week's reviews sees us dive into Kim Kardashian's new caffeine-free energy venture Update, as well as a wholesome new ginger water.
BevNET Live NYC 2026 Early Registration Ends Next Week
Early registration pricing for BevNET Live NYC 2026 expires in one week on Friday, April 24. The event takes place June 10–11 at the Metropolitan Pavilion in New York City. Register before the deadline to save $100 off standard pricing.
Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns
The way consumers are approaching the bottled water category is transforming, from the packaging formats they’re most likely to buy to the amount they purchase.
Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco
Drink Hippie – the wellness beverage platform co-founded by actress Sasha Pieterse – is entering its next chapter with the debut of Hippie Brew, a functional coffee concentrate
Gutsi Looks to Establish BFY Platform, Launches as Public Company
After nearly 15 years running a beverage services firm, Bob Groux is taking to the brand side with the launch of Gutsi, a new gut health friendly functional beverage brand trading on the public markets.
Report: Sazerac Offered $15 Billion For Brown-Forman
Sazerac made an approximately $15 billion bid for Brown-Forman, according to a new report from the Wall Street Journal.