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Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield

Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield

by BevNET.com Staff,

Packaging and color have always influenced buying decisions, but in today’s CPG landscape they’re becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart. The hosts take a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf.

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2026 M&A: What’s Shaping Buyers’ Wishlists? 2026 M&A: What’s Shaping Buyers’ Wishlists?

2026 M&A: What’s Shaping Buyers’ Wishlists?

by Shauna Golden,

After more than a year marked by lower deal counts but rising enterprise value, the food and beverage M&A market is both cautious and selective, though deals may accelerate if macro conditions stabilize.

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BevNET Live NYC 2026: How Dirty Shirley Cleaned Up BevNET Live NYC 2026: How Dirty Shirley Cleaned Up

BevNET Live NYC 2026: How Dirty Shirley Cleaned Up

by BevNET.com Staff,

Adam Kost made a quick sale out of his RTD cocktail brand, taking it from its first appearance, in 2022, to a March exit to Sazerac. But Dirty Shirley almost didn’t make it to the store; its success ultimately depended on one key early pivot to allow the brand to break free of category boundaries and establish its own lane for growth.

Beverage Sales Heating Up As Volume Gains In Early April Beverage Sales Heating Up As Volume Gains In Early April

Beverage Sales Heating Up As Volume Gains In Early April

by Martín Caballero,

We’re still only in April, but the pre-summer indicators are positive this month as non-alcoholic beverages continued to accelerate sequentially on the back of strong volume gains and stable pricing.

Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive

Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive

by Ferron Salniker,

Springtime must be here because total bev-alc dollar sales flipped to positive (+0.5%) in the two-week period ending April 4 – a sequential improvement from -0.8% in the four-week window and -1.2% in the twelve-weeks, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.