Beverage Industry News, Reviews, Events, & Jobs

Review: Martinis Are Now Mobile With Write-Off Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

by BevNET.com Staff,

The canned martini brand launched this summer with three 8% ABV vodka-based offerings “designed for the places that should serve a great martini, but don’t."

Two Founders, Two Very Different Paths to Growth at BevNET Live LA 2026 Two Founders, Two Very Different Paths to Growth at BevNET Live LA 2026

Two Founders, Two Very Different Paths to Growth at BevNET Live LA 2026

by BevNET.com Staff,

At BevNET Live LA 2026, founders Brad Woodgate and Andy Sauer will take attendees inside two very different approaches to growth — one built around a tightly controlled channel and operating strategy, the other around identifying audiences and turning distinctive brands into cultural phenomena.

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

by Shauna Golden,

Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.

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THE CPG INSIDER WEEKLY THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

by Mark Murphy,

This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…

Hiyo Closes $20.8M Series B as Distribution Footprint Surges Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

by Shauna Golden,

Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.

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Taste Radio: Rage Bait Gets Attention. Innovation Builds Brands. Taste Radio: Rage Bait Gets Attention. Innovation Builds Brands.

Taste Radio: Rage Bait Gets Attention. Innovation Builds Brands.

by BevNET.com Staff,

One misleading social post can spark a frenzy – but can brands keep playing with consumer trust? A brand’s curious ruse triggers a debate about the impact of “rage bait.” We also dig into Whole Foods’ latest LEAP cohort and hear from founders of three fast-growing brands about building community, creating better-for-you products and turning retail distribution into sustainable growth.