Beverage Industry News, Reviews, Events, & Jobs
Lucky Energy Debuts Rebranded Drinks, Gummies at NACS Show
Lucky Energy is spinning the wheel on a fresh brand identity, unveiled today at the NACS Show in Las Vegas. But a whole lot more than luck is going into its revamped brand strategy. The redesign is built around the theme that “Every day is a miracle."
Constellation Brands Acquires SpikedAde in $75M Deal
Constellation Brands has acquired SpikedAde, the second-largest ready-to-drink (RTD) vodka + ade/hard sports drink brand, the company announced in its Q2 earnings report.
Craft Distillery Closures Outpace Openings, Says ACSA Report
U.S. craft distillery closures outpaced openings for the first time, according to the 2026 Craft Spirits Data Project released today by the American Craft Spirits Association (ACSA) and Park Street.
NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
NKD Distillery is launching its first RTD line, NAKIES, infused with kanna as demand grows for functional adult non-alcoholic alternatives.
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Taste Radio: How Amara Surged From DTC To National Retail
Grocery store aisles are inundated with claims, benefits and buzzwords. Amara has taken a different approach. In this conversation, founder and CEO Jess Sturzenegger explains how the kids food brand grew from DTC to national retail via disciplined innovation and operational scaling. She also gets candid about protecting founder control and adapting her own role as the company grows.
Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
Coca-Cola’s premium water brand is getting back into sparkling water with a new line in bottles and cans, but the company says it’s not a response to Topo Chico’s production issues.
Review: Martinis Are Now Mobile With Write-Off
The canned martini brand launched this summer with three 8% ABV vodka-based offerings “designed for the places that should serve a great martini, but don’t."
Two Founders, Two Very Different Paths to Growth at BevNET Live LA 2026
At BevNET Live LA 2026, founders Brad Woodgate and Andy Sauer will take attendees inside two very different approaches to growth — one built around a tightly controlled channel and operating strategy, the other around identifying audiences and turning distinctive brands into cultural phenomena.
Featured Jobs
Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
Coca-Cola is putting some of its biggest brands to work in the rapidly growing functional soda category, testing prebiotic versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca.
KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs
KDP shared an early look at its 2027 innovation pipeline highlighting dirty soda-aligned soft drink launches and creamy energy drink collabs.
Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand
According to the company, the hydration drink is “fizz-free” and will hit retail shelves in early 2027.
THE CPG INSIDER WEEKLY
This week, we’re pondering if Graza is up for grabs, marveling at Magic Spoon’s refreshed branding, and getting buzzy with a Red Bull advent calendar.…
Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
The deal, announced today, caps the price gap between chains and nearby independents, and orders SGWS to pay retailers directly if it violates the settlement going forward.
Hiyo Closes $20.8M Series B as Distribution Footprint Surges
Non-alcoholic social tonic maker Hiyo has closed an oversubscribed $20.8 million Series B round as it looks to build on its rapidly expanding retail footprint and push deeper into live entertainment and nightlife.