Beverage Industry News, Reviews, Events, & Jobs
BeatBox Packaging Draws UK Watchdog Rebuke as RTD Brands Test Nostalgia Marketing Limits
Anheuser-Busch InBev’s (A-B) BeatBox has agreed to modify its packaging after a UK alcohol industry watchdog upheld a public complaint that the drinks could appeal to underage drinkers.
BevNET Live LA 2026: Early Pricing Ends Friday — Attendees Share Why They Show Up
Early registration pricing for BevNET Live ends this Friday, Oct. 23. The event runs December 6-8 in L.A., and attendees who register before Friday save $100 per ticket.
Pressure Test: Can HPP Cold-Pressed Juice Thrive in the New Functional Beverage Era?
With functional benefits now available across virtually every corner of the beverage industry, what does cold-pressed juice need to offer to stand apart? And can HPP brands turn a historically premium proposition into something consumers can reach for every day?
Drink Hippie Taps FitDadCEO as First Creator Equity Partner
Drink Hippie is bringing on content creator Dave Ogleton, known online as FitDadCEO, as its first founding creator equity partner, tapping into his audience of 3.6 million social media followers.
Video: Rewatch Recent Videos
BevNET's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.
‘Beautrition’, Bitter Flavors Lead Whole Foods 2027 Trends Report
Bitter flavors, interest in origins and “Beautrition” are some Whole Foods Market top trend predictions for 2027. The Amazon-owned retailer highlighted eight key food and beverage trends it foresees playing a bigger role in consumers lives over the next year, with additional trends including a rise in Japanese comfort foods and beans as a center-of-plate meal item.
THE CPG INSIDER WEEKLY
This week, we’re digging into the boxed meal set in a post-Goodles acquisition landscape, trying to make fiber sexy again, and questioning Mark Zuckerberg’s ability to drink Guinness (hint: it’s…
Hemp Beverage Alliance ‘Optimistic’ Pre-Ban Federal Solution Emerges, But ‘Miniature Prohibition’ Possible
Hemp Beverage Alliance (HBA) president and CEO Christopher Lackner is “optimistic that the hemp beverage category will prevail as a federally regulated category,” he said at the NBWA conference this week.
Waterboy Eyes Evolution as ‘Engine of Youth Culture’ Under New President
"I think we're going to become a really strong case study in how if you do social media right, and you listen to the consumers and you have a real dialogue with them, not a fake one, that the sky's the limit."
Featured Jobs
Taste Radio: The Next Big Thing… Or The Next Big Bust?
Protein soda and hard sports drinks are making moves—but is either category built to last? With protein soda betting on big demand for functional fizz and hard sports drinks racking up eye-popping sales, we debate which category has the bigger upside. We also revisit interviews from Taste Radio’s San Diego meetup, featuring The Angel Group’s Maddie Serviente and Pitaya Foods founder Chuck Casano.
Publisher’s Toast: A Few Final Words
My time as the publisher of a beverage magazine is coming to an end: I will, sadly, be retiring from my role at BevNET at the end of the year. BevNET Live, in December, will be the final coda to a career that has given me joy, fulfillment and satisfaction for 35 years.
New Beverages: Happy Doomsday To You; Bragg Finds Its ‘Zing’
This week's new product gallery features a Happy team of superheroes, the latest protein/energy drink, and a new RTD line from the king of ACV.
Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD
Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.
Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”
Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.
Review: Spyre’s Sports Protein Drink Is a ‘Clear’ Winner
Across its three flavors, Spyre delivers an impressively drinkable take on the clear protein format, although its highly functional positioning may ultimately narrow its audience.