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Taste Radio: Red Bull vs. Kroger Is Bigger Than Energy Drinks

Kroger is drawing a line on pricing — and some of the biggest brands in CPG are finding themselves on the wrong side of it. We dig into the retailer’s standoff with Red Bull and Boar’s Head and what Kroger’s growing embrace of private label could mean for brands negotiating with major retailers. We also discuss HopLark’s recent bankruptcy filing and recap our spirited San Francisco meetup.

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Every year, BevNET CPG Media recognizes the brands, people and products that stood out across beverage, packaged food, beer and spirits. That might be a brand that redefined its category, a leader whose work moved the industry forward, or a marketing campaign that built real momentum.