Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook

Adult Non-Alc (ANA) beverage sales passed $1.08 billion in U.S. off-premise sales in 2026, with the real number likely higher when counting on-premise and alternative channel sales. But more than halfway through 2026, that growth is slowing as the category matures, splitting into competing brand strategies, and drawing in different buyers from the industry's early assumptions.

CPG Week Podcast: Defining Ultraprocessed, Celsius Cools Off, Reinventing 7UP

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard break down the federal government’s first proposed definition of ultraprocessed foods and a rocky quarter for Celsius. The hosts also dig into Khloé Kardashian’s latest Khloud innovation and Keurig Dr Pepper’s lime-forward reformulation of 7UP.

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High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck

There were many kinds of party drinks before 2010, but we’d bet none of them came in colorful plastic orb-shaped containers. BuzzBallz, the Sazerac-owned ready-to-drink (RTD) party prop, doesn’t just stand out for its spherical shape, but for what it represents about how people are drinking these days: with entertaining, high-ABV, convenient formats.

Spirits Distribution: Original Southside Hits Major Retailers; SGWS Adds To Its Book

This month's distribution moves are headlined by ready-to-drink (RTD) gin cocktail The Original Southside landing in major retailers, a wave of Southern Glazer's (SGWS) additions spanning vodka, rum, and scotch, and distributors scooping up new territory in the wake of Republic National Distributing Company's (RNDC) collapse.

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RYSE Fights Back Against ‘Baseless’ Lawsuit Challenging Its Protein Claims

Functional beverage brand RYSE is defending itself against allegations made in a proposed class action lawsuit, calling claims that its Clear Protein line contains less than the advertised protein content “baseless.” RYSE was sued by California resident Daniel Ruchman in May. In a statement to BevNET, RYSE founder and CEO Nic Stella called the claims false and said the business intends to fight the lawsuit.

After Breakthru Walks, KEG 1 Moves on RNDC’s Kentucky Business

KEG 1 River City (K1RC) has signed a letter of intent (LOI) to acquire Republic National Distributing Company's (RNDC) Kentucky assets, the companies announced today. The deal follows news late last week that Breakthru Beverage Group was pulling out of its deals for RNDC’s Kentucky and Indiana operations.