Pharos Taps Bev-Alc Vets As Senior Leadership Team
Pharos adds experienced bev-alc senior leadership as sparkling protein drink Waay brings on a new co-founder.
Beverage Industry News, Reviews, Events, & Jobs
C4 Energy Launches NA Beer-Flavored Energy Drink ‘All Hopped Up’
Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company says is “trading in the ‘buzz’ for an energy boost.”
The Big Opportunity In Overlooked Categories
The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands.
Nello Leaps From Functional Powders To RTD Energy With Exclusive Target Deal
Functional beverage mix Nello is making its first leap into liquid with a line of clean energy drinks, launching exclusively in Target.
New Beverages: Recess ‘Tinis, La Colombe Matcha, Plus Pharrell & Pusha T’s New Coffee
This week's new product gallery finds music icons Pharrell and Pusha T back on the 'grind,' FINNSUL finds inspiration on TikTok for its latest collaboration, plus new releases from La Colombe, Huxley, Halfday and more.
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Kroger Drops Red Bull, Boar’s Head Amidst Cost-Cutting Push
Kroger shoppers looking for Red Bull or Boar’s Head products may be out of luck for the time being, as the country’s largest supermarket chain grapples with pricing strategy amidst a grim economy.
After Brown-Forman Snub, Sazerac In Talks With European Beverage Group
Sazerac is in talks to acquire German schnapps producer, Berentzen-Gruppe AG, according to a report from Bloomberg News. The move could extend an acquisition run that has added a UK vodka brand and a Kentucky distillery in the past three months alone.
Health Promises Fading, Agentic Appeal Rising in 2027 Trends Report
Consumers are starting to get fed up with being told what they need, rather than offered what they want, according to Tastewise’s 2027 Food and Beverage Forecast. The annual webinar claimed that the “Health Promise” made by food and beverage brands is fading from relevance and in some cases is becoming a turnoff.
CPG Week: Beyond Enters The Phytosphere And Whey’s Capacity Woes
This week, the podcast covers Beyond’s expansion into new protein formats, a whey supply shortage, Battle Bars’ rebrand, and a legal dispute between Big Food and Big Sugar.
Video: Rewatch Recent Videos
BevNET's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.
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Nombase Podcast: Want More Shelf Life Without Reformulating? Check Here First.
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How Pilot Project Brewing Turns Great Ideas Into Retail-Ready Products
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Elevator Talk: Five Brands Shaping CPG’s Next Wave
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Nombase Podcast: A Whole Foods Market Buyer’s Playbook for Scaling a Brand
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Nombase Podcast: How Winning Brands Turn Better-For-You Ingredients Into Big Bus...
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Getting a Distributor Is Just the Beginning. Here’s How to Turn It Into Growth...
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How A Veteran VC Sizes Up Five Early-Stage CPG Brands
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Vibes Candy Co-Founders on Turning a Snack Aisle Frustration Into a Fast-Growing...
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Nombase Podcast: 8.5 Million Consumers, One City: How to Win NYC Retail
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Elevator Talk: Threading The Future: Five Emerging Brands To Watch
Review: ‘Feel-Good Drink’ On the Brightside Shines
The combination of zero calories, zero sugar, and 15 milligrams of Zembrin gives it a differentiated position between conventional diet soda and functional relaxation beverages.
Distribution: Once Upon a Coconut Cracks Open Albertsons; Uncle Arnie’s Hits NY
Once Upon a Coconut is making a bigger play for the mainstream grocery shopper, securing nationwide placement across the Albertsons Companies network as it continues expanding its retail footprint.
BevNET Live LA 2026: What Beverage Leaders Say They Value Most
For nearly 20 years, BevNET Live has served as the strategic checkpoint for the beverage industry, bringing together the people building brands, buying products, investing capital, expanding distribution, and shaping what comes next. This December 6-8 in Los Angeles, founders, operators, retailers, distributors, investors, and industry partners will come together again. More than 50% of attendees are top decision-makers, creating opportunities to compare strategies, challenge assumptions, and build relationships across the industry.
Wet Hydration Keeps Innovation Flowing; ‘We See A Lot of White Space’
Wet Hydration is launching a Prebiotic Water line in three flavors after increasing its footprint in 2025 from 2,500 doors to 14,000.
From Oaxaca to Sin City: How a Craft Zero-Proof Agave Spirit Found Volume on the Strip
Tomonotomo debuted as an agave spirit alternative made from semi-traditional methods just two years ago, but much has shifted in the adult non-alc (ANA) category since then.
Sol-ti Raises $30M, Deepens Positions In Functional Shots
Glass-bottled shot maker Sol-ti raised $30.3 million in equity investment earlier this year as it positions for expansion in retail and foodservice.