News

Tea Drops Takes On Self-Manufacturing

Tea Drops has increased its speed to market and new product development after moving production in-house in the wake of its co-packer closing.

Taste Radio: Not Preaching, Just Better. A New Pitch For Moderation & Wellness.

What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and embracing a new era of modern moderation. We also feature interviews with the founders of moringa-infused brand Orange Toucan and Woon, a modern pantry brand inspired by a family’s beloved Chinese restaurants.

New Products: Co-Branded Takes Over with Jolly Rancher Teas and ICEE Soda

Co-branded candy flavors truly aren’t just for energy drinks anymore. This week’s new products feature three new co-branded offerings from The Ryl Co., Sparkling Ice and No Cap, along with an assortment of new modern soda launches, THC-infused beverages and energy drink innovations from both leading brands and category newcomers.

Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1

Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer and dancer Hugh Jackman as its latest global ambassador.

Don’t Quit Rebrands as SkyPop To Focus on Protein Soda

That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.

Bawi Closing On $6M Round

Agua fresca maker Bawi has raised $4.1 million of a planned $6 million funding round, according to a SEC filing.