Hemp Ban Deadline Could Be Extended Under New Bill
An Indiana congressman has proposed legislation to push back the upcoming hemp ban for three years, allowing more time to carve out a regulatory framework for hemp products.
Headlines
Vita Coco Expands Partnership with U.S. Soccer Star Weston McKennie
Vita Coco is expanding its partnership with U.S. Men’s National Team midfielder Weston McKennie, naming the soccer star a global brand ambassador.
Taste Radio: Celebrity CPG? Hardly. For Caliwater, The Grind Is Real.
The hardest part of building a consumer brand? It’s not the product; it’s everything that comes after. Caliwater co-founder Oliver Trevena, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, opens up about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take.
Explorer Cold Brew Acquires Decaf Specialist Savorista As ‘First Step’ In Coffee Platform
Described as the initial step in the construction of a broad multi-brand coffee platform, Brooklyn-based Explorer Cold Brew has made its first acquisition.
Reyes In Talks to Acquire RNDC’s Business in 6 States, plus Washington, D.C.
Following the news of another major spirits supplier ditching Republic National Distributing Company (RNDC), Reyes Beverage Group is “in active discussions” with RNDC “regarding potential business transactions” in six states, as well as Washington, D.C., a spokesperson confirmed to Brewbound today.
Mermaid Gin Lands Investment, Names New CEO for U.S. Push
Mermaid Gin has landed fresh investment and new leadership as the UK-born brand ramps up its push into the U.S. market, the company announced today.
Koia Enters Modern Soda Set with Protein Pop
Over the past 10 years, Koia has positioned itself as an innovator in plant-based protein drinks. Now, the brand is bringing that focus to the Modern Soda set with its latest line launch: Koia Protein Pop.
AG1 Goes Deeper Into Retail with The Vitamin Shoppe Launch
AG1’s brick-and-mortar footprint is getting larger as the powdered beverage brand has forged its first national specialty retailer partnership with The Vitamin Shoppe, launching in more than 640 stores and online.
G.O.A.T. Fuel Unveils ‘Upgrades’ With New Formula, Packaging
G.O.A.T. Fuel, the athlete-focused energy drink startup co-founded by NFL legend Jerry Rice, is debuting an upgraded formula and new packaging as it seeks to tap into rising consumer demand for clean labels and functional performance benefits that extend beyond energy.
Cost-Cutting Lemon Perfect Sheds CEO, CMO
An investor-driven shakeup at Lemon Perfect has resulted in significant headcount reduction, including company leadership and several of its employees.
Distribution: Target Touts ‘Largest Ever’ Wellness Expansion with Revamped CPG Set
Health is always at the top of mind during New Year’s resolutions. But this year, Target seems to be taking those resolutions to heart by going bigger than ever on its wellness set with a 30% assortment expansion across categories.
Taste Radio: Is Protein Driving – Or Diluting – Brand Value For CPG Brands?
Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET’s inaugural trade show booth at the upcoming Winter FancyFaire*.
Dairy Celebrates New Position At Top of FDA Pyramid
True to its promise of delivering the “most significant reset of federal nutrition policy in decades,” the government’s new dietary guidance released this week put dairy back in the spotlight.
New Products: GORGIE and Bloom Do Protein, Monster Energy Taps into Dirty Soda Trend
This week’s gallery features protein line extensions from GORGIE and Bloom Nutrition, a skincare collaboration from Saint James and the latest innovations in THC-infused beverages.