Building on its early success in gyms and regional retailers, protein coffee brand Projo is now entering mass-market aisles with an upcoming nationwide launch at Target.
Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements.
A handful of brands and vendors control the majority of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
Leisure Hydration has closed an oversubscribed Series A round led by existing partner Midnight Venture Partners. Financial terms of the transaction were not disclosed.
As a bassist in the “Family Band” behind legendary musician and equally legendary cannabis consumer Willie Nelson, Kevin Smith is plenty familiar with the THC category. Now, the musician is teaming with former Jones Soda president and COO Eric Chastain to launch Stir the Pot, a new line of hemp-infused coffee syrups going on sale online this month.
Fruit ingredient supplier Brothers International Food Holdings is set to open a new chapter as the Rochester, NY-based company has sold a controlling stake to private investment firm SK Capital Partners.
Laird Superfood has acquired vertically integrated wellness product platform Terrasoul Superfoods for $48 million, continuing its strategy to grow through M&A.
As ready-to-drink (RTD) margaritas continue to outpace the hottest new styles, Suntory Global Spirits’ On The Rocks is aiming to cement its place on the shelf with two new margarita releases announced today.
Having backed one of the category’s earliest entrants, Taste Tomorrow ventures is going deeper into the emerging clear protein space.
What does it take to turn a scrappy supplement startup into a billion-dollar beverage powerhouse competing with industry giants? In this episode, Nutrabolt founder & CEO Doss Cunningham breaks down the inflection points that turned C4 and Bloom into cultural contenders.
As part of ongoing efforts to strengthen its balance sheet, Simply Good Foods – the parent company of Quest, OWYN and Atkins – announced today plans to shrink its workforce by nearly 15%.
Leading New York City DSD distributor Big Geyser is heading into the summer season with three new signings: the first ready-to-drink launch from LMNT, sustainable bottled water brand Loonen and Beyond Meat’s recently expanded RTD Immerse protein drink line.
The Coachella Valley Music & Arts Festival may be over, but music festival season is just getting started, as are major brand activations.
Hip-Hop duo Run The Jewel’s ready-to-drink (RTD) cocktail, Juice Runners, has landed $2 million in seed money.
