Non-alcoholic beverage sales “modestly accelerated” in the latest two-week period ending September 7, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research. Sales increases were driven by improved volumes amid stable pricing growth.
- Total dollar sales increased 1% in the two-week period, compared to 0.4% in the four-week period and 2.7% in the 52-week period.
- Volume growth declined 1.7% in the two-week period, an improvement over 2.2% for the four-week period.
- Average pricing ticked up 2.6%, flat with the four-week period and 1.6% in the 12-week period.
CSDs
Carbonated soft drinks sales were up 4.6% and 4.5% in the two- and four-week periods. Volumes improved to 0.5% in the last two-week period compared to -0.2% in the four-week. Pricing was 4%, falling slightly from 4.7% in the 4- and 12-week periods.
The Coca-Cola Company posted dollar sales of 5.7% (4.8% for four-weeks) with volume increasing 2.9% (-0.2% for four-weeks) as pricing fell 2.7% (+5% for four-weeks). PepsiCo reported dollar sales up 0.2% (0.8% for four-weeks), volume continued to drag down 4.5% (3.2%) and average pricing rose 4.9% (4.1%). Keurig Dr Pepper (KDP) was up 4.7% (4.6%) with volumes elevating to 2% (1.5%) and pricing 2.6% (3%).
Poppi continued to climb upward with sales up 152.4% in the 2-week period (146.5%), volume 169.5% (163.2%) and pricing down 6.4% (6.3%). Sugar-free soda maker Zevia saw sales drop 6.2% (6.1%) as volume fell 8.1% (8.9%) and pricing 2.1% (3.1%).
Energy Drinks
Energy drink dollar sales increased modestly to 0.7% in the last two week period over flat growth in the four-week period. Volume was 0.5% and -0.2% in the two- and four-week periods while pricing remained unchanged at 0.2% between the two reporting periods.
Category leader Monster Energy (excluding Bang) posted sales growth decline 3.6% (3.5%) with volume dropping 5.2% (4.8%) and average pricing up by 1.7% (1.4%). Red Bull’s dollar sales were 4% (3.6%) with volume falling 3.4% (3.7%) and pricing elevating 7.6% (7.7%).
Celsius sales rose 6% (5.3%) as volume jumped 33.8% (32%) while pricing dipped 20.8% (20.2%) as distribution partner PepsiCo cut orders. Sticking with Pepsi, Rockstar and MTN Dew struggled with double-digit declines in both dollar sales (-22.6%) and volume (-22.7%) with pricing +0.1%.
Sales grew among performance energy brands Nutrabolt (C4) (7.8%), Alani Nu (82.4%) and GHOST (9.5%) in the two-week period, while a downward trajectory continued for PRIME (66.8%), Starbucks (95.4%) and A Shoc (88.9%) continued in the two-week period.
Bottled Water
Bottled water sales were down 3.2% in the two-week period and 3.6% in four-weeks. Volume sales fell 2.9% (3%) and pricing also dropped 0.3% (0.6%).
Private label products fell 1.1% in the two-week period improving slightly from -1.6% in four-weeks, volume ticked into the positive 0.1% (-1%) and average pricing dropped 1.2% (0.6%). BlueTriton Brands dollar sales fell 3.1% (1.6%) with volume sliding 4.6% (2.6%) and average pricing rising 1.6% (1%).
Across the board, tracked bottled water brands reported dollar sales declines in the two-week period: Coca-Cola (7%), PepsiCo (3.6%), Fiji (13%), Nestlé Holdings (8.6%), CG Roxane (1.4%), KDP (16%), Niagara Bottling (1.9%), Hint (10.2%) and Liquid Death (14.9%). Danone North America was the exception with positive dollar sales up 1.5% in the two-week period.
Sports Drinks
In sports drinks, dollar sales fell 4.4% in the two-week period improving on -6.4% in the four-week period. Volume sales were down 5.4% (7.7%) as average pricing was up 1.1% (1.5%).
PepsiCo’s Gatorade sales growth down 4.8% in the two-weeks (up from 6.4% in the four-week period), with 7.1% volume sales dip (10.3%) and average pricing growth up 2.4% (3.2%). BodyArmor and Powerade (Coca-Cola portfolio brands) fell 2.3% (3.2%) with volume down 3.4% (4.2%) and average pricing just slightly up 1.1% in the two-week period versus 1% in four-weeks.
PRIME sales growth continued to drag down 38.8% in the two-weeks (38.1%) as volume sales also declined 32.1% (30.8%) and average pricing fell 9.8% (10.6%).
Topping the category’s percentage growth, Electrolit sales in the two-week was up a double-digit 17.3% (14.5%) with volume rising to 18% (14.4%); yet, pricing dipped 0.5% (+0.1%).
Sparkling Water
Sparkling water dollar sales growth continued an upward trend of 5.5% in the two-weeks (5.2% for four-weeks) as volume grew 1.5% (1.4%) and pricing up 4% (3.8%).
Talking Rain’s Sparkling Ice posted sales growth down 0.4% while National Beverage Corp’s LaCroix also fell 0.8% in the two-week period. Private label sales rose 5.1%.
Nestlé Holdings (0.7%), The Coca-Cola Company (19.8%), Polar (3.7%), Spindrift (11%), Waterloo (15.7) and Liquid Death (16.2%) all posted positive dollar sales improvements. While PepsiCo was down 5.9% in the two-week period versus -0.3% in four-weeks.
RTD Coffee
Ready-to-drink coffee sales declined 4.1% in the two-week period, compared to 3.9% in the four-week period. Volume sales were also down 4.9% (4.7%) and average pricing remained unchanged in the two- and four-week periods at 0.8%.
Starbucks dollar sales were down 7.6% in the two-weeks (flat with 7.6% in four-weeks), volume sales fell 10.5% (10.4%) and average pricing rose 3.2% (3.1%).
Danone North America’s STOK grew dollar sales by 1.2% in the two-week period (4.2%) and Black Rifle Coffee Company fell slightly 0.4% (+0.3%).
Continuing the downward sales growth trajectory, Coca-Cola (4.6%), Califia Farms (5%) and Super Coffee maker Kitu Life (31.7%) all posted declines in the two-week period.
Coconut Water
Coconut water increased dollar sales growth 10.3% in the two-week period, slightly decelerating from 11.8% for the four-week period. Volume sales rose 11.5% (15.7%) and average pricing dipped 1.1% (3.4%).
Category leader Vita Coco dollar sales softened -1.3% (versus +1.5% for four-weeks). Meanwhile, the rest of the category reported double-digit sales growth. Harmless Harvest sales grew 12.3% as Goya (24.3%), private label products (11.4%), C2O (23%), Sun Hing Foods (11.4%) and Brooklyn Bottling Group (36.1%) also continued a positive trend in the two-week period.