MUG Root Beer Creates DNA Kits so Fans Can Discover if They Got That Dawg in Them

MUG® Root Beer fans are built different - fiercely loyal, ridiculously absurd, and absolutely convinced they’ve “got that dawg in them.” Now, the Dog-backed root beer brand is rewarding that energy with the ultimate validation: the first-ever Dawg DNA Kit, designed to determine how much dawg they’ve got in them worth barking about.

With so many people in recent years getting curious about their roots (or in this case, root beer), the brand created its own mock-genealogy show episode with a surprising twist. “Genes with Gene,” introduces the limited-edition DNA kits that aims to help connect MUG fanatics with their fellow dawgs and Dog, the MUG Root Beer mascot. To prove their dawg status, recipients of the MUG Root Beer Dawg DNA Kit simply need to sip the provided MUG, collect a saliva sample, and drop it onto the pre-supplied test for their official DNA results, from 30% dawg to the rare 110% dawg.

“Our followers inspired us to adopt the phrase ‘GOT THAT DAWG IN YOU?™’ as the official slogan of MUG Root Beer, and they’ve been hounding our mascot Dog for dawg approval since. Now it’s our turn to uncover who the real dawgs are and welcome them into Dog’s pack,” said Patrick Gamble, Sr. Brand Marketing Manager, MUG Root Beer. “The MUG Root Beer Dawg DNA Kit finally gives fans proof of their dawg status and the opportunity to own it with pride.”

Each MUG Root Beer Dawg DNA Kit includes:

A can of MUG Root Beer (the official refreshment of the dawgs)

A “dog drool” dropper for collecting the MUG-enhanced sample

Test card that reveals the results

A real dog DNA kit ($90 value), so fans can see how their dawg status stacks up next to their furry best friend

The kit will officially drop on January 10 at 12 PM ET on the @MugRootBeer TikTok Shop. The first 200 fans to purchase two 10-packs of recently launched and highly coveted MUG Root Beer Mini Cans on the MUG Root Beer Shop will unlock an access code to redeem a free Dawg DNA Kit – and get one step closer to Dog himself.

"My dawgs r the best. I’m da dawg-gone xpert and I say da scienz duzn't lye. Truzt me!" said MUG Root Beer mascot, Dog.

To keep up with Dog’s antics, thirsty fans can follow @MugRootBeer on TikTok and Instagram