Cascadia Managing Brands, one of the leading sales and marketing firms in the food and beverage industry, announced today it has signed an exclusive brand management agreement with The House of Cha, creators of the first authentic South Asian Masala Chai in a premium, ready-to-drink (RTD) format for the U.S. market.
Crafted with real South Asian spices, black tea, and finished with creamy oat milk, The House of Cha’s single-flavor launch product—Traditional Masala Chai with Oat Milk—delivers a bold, culturally rooted experience in a modern, shelf-stable format. With 128 mg of natural caffeine per can, it's not just authentic—it’s energizing.
“This is one of the most authentic, delicious masala chai products I’ve tasted,” said Bill Sipper, Managing Partner at Cascadia Managing Brands. “We love the taste and the packaging: clean, bold, and unforgettable. We can absolutely get behind this.”
Produced in a Kosher-certified facility, The House of Cha’s RTD chai is also proudly:
- Vegan
- Gluten-Free
- Lactose-Free
- Dairy-Free
- Non-GMO
- Premium-positioned for the modern wellness-minded consumer
“We chose Cascadia because they bring real experience launching and scaling disruptive beverage brands,” said Jyot Singh, spokesperson for The House of Cha. “Their strategic expertise and deep industry relationships make them the ideal partner to help us reclaim our culture by delivering our authentic flavors nationwide and not just another chai tea latte.”
The House of Cha is now available for national distribution and retail placement. Distributors and retailers looking to expand their premium tea sets with first-to-market innovation are encouraged to contact Cascadia Managing Brands.For More Information:
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