Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

15 STARS Unveils First West, a New Line Extension Showcasing Three Distinctive Bourbon Expressions

PRESS RELEASE posted by 15 STARS

Jul. 22, 2025 at 8:38 am

XLinkedInRedditFacebookEmail
Report Press Release
alcoholbourbonwhiskeyspirits15 STARS
Spirits Companies

Rooted in the Spirit of the American Frontier, First West Features Three Unique Pours—Each Offering Its Own Flavor Journey


BARDSTOWN, Ky. (July 22, 2025) – 15 STARS award-winning, fine-aged bourbon proudly announces First West, a new line extension for the brand featuring three distinctive bourbon expressions: Small Batch, Toasted Oak, and Extra Aged 8-Year-Old Bourbon Whiskey. 15 STARS First West honors Kentucky as the birthplace of bourbon, blending heritage, and craftsmanship with innovation. From bottle designs inspired by the first bottles crafted in Kentucky and used for whiskey, to Flavor Proofed™ liquid crafted for optimal taste, the new line welcomes consumers to embark on a journey of discovery, alongside both the early pioneers of Kentucky and today’s bourbon innovators.


The Small Batch and Toasted Oak releases use an aged blend of 5, 6 and 7-year-old Kentucky bourbons, including proprietary red, white, and blue heritage corn in the blend to elevate flavor. This marks the first time 15 STARS is using its own distillate in a blend, presenting richness and character to the expressions. The Extra Aged 8-year-old release is extra aged for added complexity with a blend of Kentucky bourbons at 8 & 9 years. These expressions can be enjoyed neat or in a cocktail. Beginning today, 15 STARS First West is available at select retailers nationwide and online at 15STARS.com. 


"Our goal with 15 STARS First West was to create the same high-quality, award-winning whiskey at an approachable cost to our consumers,” said Ricky Johnson, co-founder of 15 STARS. "In place of double digit age statements seen with 15 STARS, we are able to bring extra flavors into the First West lineup with our heritage grains and continue to use our process of Flavor Proofing™ to create never before crafted blends.”


First West Small Batch - Aged 5, 6, and 7 years ($59.99 MSRP / 102 Proof)

  • Nose: Subtle sweet notes of banana bread, caramelized apple, sugar cream pie, dried cherry, and honey are balanced by nutmeg, cigar box, and seasoned oak.
  • Palate: Fruit flavors of pear, golden raisin, apple, and vanilla rest on top of notes of damp forest and tobacco.
  • Finish: A burst of honey-sweetened fruit salad quickly fades into a long finish of oak and tobacco.

First West Toasted Oak - Aged 5, 6, and 7 years ($69.99 MSRP / 98 Proof)

  • Nose: Beginning with aged notes of seasoned oak, nutmeg, licorice, and ground pepper the nose opens up to include caramel, peach, plum, banana, and salt water taffy.
  • Palate: Sweet flavors of cherry, orange, banana, toffee, and vanilla are surrounded by ever-present oak.
  • Finish: Apricot and cherry carry over the sweetness from the palate, eventually giving way to rich caramel, toasted oak, tobacco.

First West Extra Aged - Aged 8 and 9 years ($79.99 MSRP / 100 Proof)

  • Nose: Orange peel citrus along with cherry and caramel create a sweet aroma that is contrasted by cinnamon, seasoned oak, leather, and a hint of malted grain.
  • Palate: Cherry and seasoned oak appear first followed by orange marmalade and fresh fruit juice to create a viscous and smooth palate.
  • Finish: The finish begins with rich flavors of plum and cherry with a hint of citrus which give way to enduring oak and caramelized sugar.


“We want to capture the spirit of early Kentucky with its epic story of adventure and discovery, in our bourbon,” says Johnson. “Bourbon collectors and connoisseurs are invited to explore new territories in bourbon, expand their palate with flavor proofing, explore heirloom corns, and celebrate the home of bourbon!” 


For more information, visit 15STARS.com or follow on social at @15STARSbourbon. 


###


About 15 STARS

15 STARS Fine Aged Bourbon crafts award-winning whiskey from their exclusive high-aged whiskey stocks through expertise in blending. Founded by father and son artisan blenders, Rick and Ricky Johnson, the brand has received nearly 200 of the world’s most coveted whiskey awards since its debut in 2022, included in these awards are many “best in class” recognitions. Always in pursuit of excellence in flavor, 15 STARS distills over a dozen different whiskey mash bills in Bardstown, KY, some of which include proprietary heirloom corn varieties (black, red, white, and blue) that the family grows for its gourmet specialty popcorn business, Black Jewell Popcorn. The 15 STARS portfolio of limited-release fine-aged bourbon is now available in over 20 states, as well as online at 15STARS.com. The name 15 STARS pays homage to Kentucky as the 15th state with Kentucky’s recognition on the second US flag with 15 stars and 15 stripes and was authorized by President George Washington in 1795. The 15 STARS First West lineup extends the brand into a more approachable price category with excellence of flavor still the driver of every release. First West continues the tradition of honoring Kentucky as the first state west of the Appalachians and the original western frontier of the United States. For more information visit 15STARS.com or follow on social @15STARSbourbon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Production Brewer I or Production Brewer II - Fort George Brewery

Production Brewer I or Production Brewer II - Fort...

Malt RTD Commercial Sales Manager - Hive

Malt RTD Commercial Sales Manager - Hive

Head of Operations  - Handhead Man

Head of Operations - Handhead Man

Sales Representative - Fort George Brewery  - Fort George Brewery

Sales Representative - Fort George Brewery - Fort...

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

GRAASI enters into Earth Fare supermarkets via South Carolina locations

GRAASI enters into Earth Fare supermarkets via South Carolina locations

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase