Snow Monkey Partners with Born Free USA

Snow Monkey™ Sake Remix™ – an exciting new range of ready-to-drink beverages crafted from sake – today announced that it has partnered with Born Free USA, a world-renowned animal advocacy and wildlife conservation nonprofit, to support the Born Free USA Primate Sanctuary.

Launched in May, the Snow Monkey Brand is rooted in the joyful spirit of the Japanese Macaques – playful, resourceful and surprisingly wise monkeys, which according to legends were sent by the Gods to protect sacred spaces and maintain the balance between nature and humanity.

“The Macaques are the face of the Snow Monkey brand, and as we continue to expand across the U.S., it only made sense to align with an organization that seeks to protect real monkeys,” said David Knight, CEO of Snow Monkey.

“Born Free USA’s mission to protect wildlife and combat exploitation aligns with our values of sustainability, harmony with nature, and giving back to the planet,” added Matt Bell, Founder and CEO of Origami Sake, parent company of Snow Monkey.

Located in south Texas, the 175-acre Born Free USA Primate Sanctuary is home to more than 200 monkeys. Many of the residents, which include species of macaques, vervets, and baboons, have been rescued from the pet trade, laboratories, or zoos.

“In their natural environments, most primates live in complex, multigenerational, social hierarchies, yet the cruel pet trade subjects them to lives of isolation,” said Angela Grimes, CEO, Born Free USA.  “Our sanctuary provides rescued monkeys lifetime care with spacious, natural enclosures, companionship of their own kind – and the ability to just be monkeys. We are grateful to the Snow Monkey team for their support and look forward to joining with them in a conversation about protecting these intelligent, sensitive animals.”

Support for Born Free will be fully integrated into Snow Monkey’s marketing efforts, including social media, digital marketing, public relations and consumer sampling in addition to donating 1% of annual profits to this great cause. Consumers will also have the opportunity to donate directly to the Primate Sanctuary through the Snow Monkey website and at tasting events.

In addition, Snow Monkey plans to tap into the creative bandwidth offered by Artificial Intelligence to bring the Macaques to life in a digital campaign that will reinforce the playful nature of the primates while also creating a conversation that supports conservation efforts. The brand has also created a custom app which allows users to take selfies that feature guest appearances by digital snow monkeys.

About Born Free USA

Born Free USA works to ensure that all wild animals are treated with compassion and respect and are able to live their lives according to their needs. We oppose the exploitation of wild animals in captivity and campaign to keep them where they belong—in the wild. Born Free USA’s primate sanctuary is one of the largest in the United States and provides a permanent home to monkeys rehomed from laboratories or rescued from zoos and private ownership.  Follow them on Twitter, Facebook, Instagram, and TikTok!

About Snow Monkey™ Sake Remix™

Snow Monkey™ Sake Remix™ is a innovative, great-tasting sake-based RTD which combines three upward trends in beverage alcohol: RTDs; No/Low alcohol and Sake. Unlike spirit-based RTDs, Snow Monkey (ABV 4.5%) will be broadly available for purchase in convenience and grocery stores, as well as online. Snow Monkey is available in four East-Meets-West fruit blends – Mandarin & Grapefruit, Mango & Guava, Dragon Fruit & Key Lime and Yuzu & Hibiscus – packaged in one convenient 8-can variety pack (SRP:$19.99)

Nutritional info (per 12-ounce can): ABV: 4.5%; Calories: 100; Sugar: 2 grams; Carbohydrates: 4 grams. No artificial ingredients. No sulfites. Vegan, Gluten Free.