Austin, TX – July 30, 2025 — CLEAN Cause®, the organic yerba mate beverage on a mission to support individuals in recovery from alcohol and drug addiction, is proud to announce its launch in all 54 Buc-ee’s locations across the U.S.
This marks a major milestone for CLEAN Cause as the brand continues expanding its retail footprint while staying rooted in its mission: donating 50% of net profits to support recovery housing initiatives. To date, CLEAN Cause has donated over $3.8 million through the company's giveback program.
“Buc-ee’s is more than a convenience store, it’s a Texas icon and a road trip essential,” said CLEAN Cause VP of Marketing, Cortney Hollinger. “To see CLEAN on shelves at every location is not only a huge win for our brand, but a powerful opportunity to get our mission in front of millions of people across the country.”
Four flavors of CLEAN Cause’s organic, low and zero-calorie yerba mate beverages will be merchandised at all Buc-ee’s locations including Blackberry and Raspberry low calorie and Cherry Lime and Orange Ginger zero calorie organic energy powered by yerba mate. Each can is packed with 160mg of naturally sourced caffeine for a smooth, clean boost with no crash or jitters.
Buc-ee’s shoppers can now fuel their road trips with a purpose: every can purchased helps create second chances for individuals in recovery from drug and alcohol addiction.
About CLEAN Cause:
CLEAN Cause® is a beverage brand on a mission. With 50% of net profits (or $250k annually, whichever is greater) donated to the CLEAN Cause Foundation to support recovery housing programs, CLEAN offers a refreshing lineup of USDA organic yerba mate drinks that deliver energy with purpose. Headquartered in Austin, Texas, CLEAN Cause is a leading advocate for recovery support and transparency in social entrepreneurship.
Learn more on the company's website or follow along on social @cleancause
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