Middleburg Barrel Company Unveils Provenance Bourbon: Where Exceptional Liquid, Legendary Barrels, and a Visionary Founder Converge

Middleburg Barrel Company today announced the release of 1787 Provenance Bourbon, a whiskey defined by three pillars: liquid crafted to rival the finest on the market, barrels that are meticulously chosen for their flavor profile, and experts uniquely positioned to guide bourbon into its next chapter.

The Liquid: Precision Meets Palate

The inaugural Provenance releases showcase two Kentucky-distilled bourbons:

?      1787 Provenance Straight Bourbon Whiskey (7 Years, 107 Proof / 53.5% ABV, SRP: $69.99).

Rich and vivid, layered with baking spice, toffee, and soft tobacco. Distilled in Bardstown, KY.

?      1787 Provenance 14-Year Straight Bourbon Whiskey (122 Proof / 61.1% ABV, SRP: $259.99). Bold and viscous, with Luxardo cherry, brown sugar, cracked pepper, and a long, complex finish. Distilled in Frankfort, KY.

Both expressions earned early recognition at the 2024 American Whiskey Masters, where the 7-Year received a Master Medal and the 14-Year took Gold—proof that the first chapter of Provenance already stands with the best.

The Barrels: Heritage in Every Stave

What sets Provenance apart is the barrel selection. At Provenance Estate in Middleburg, Virginia, each cask is hunted down and personally selected by Principal Whiskeymaker Jay West. A nationally recognized critic at Whiskey Raiders, West built his reputation reviewing thousands of whiskeys and amassed a dedicated following among collectors. Now, he shifts from evaluation to creation—expertly blending barrels into layered expressions, and when a barrel stands on its own, releasing it as a distinctive single-barrel statement. The barrels rest in newly built rickhouses on the 121-acre historic estate, aging in conditions designed to carry the depth and character only time and place can provide.

The Estate: A Hands-On Bourbon Experience

Guests can tour the historic property, taste from barrels aging on site, and select their own bourbon through a hands-on “thieving” process, under the Provenance team’s expert guidance. Provenance is dedicated to treating its consumers like knowledgeable partners, providing not only an inside look into the brand and the craftsmanship behind the bottle, but engaging with them directly to create a one-of-a kind, multi-sensory experience that’s meant to be shared. Each pour is a story meant to leave an indelible mark.

For those seeking something truly exclusive, entire barrels can also be purchased—an extraordinary opportunity to claim a piece of Provenance all your own. With more than 2,000 casks aging in Middleburg, the experience is as immersive as it is personal.

The Founder: A Vision Rooted in Legacy and Innovation

Founder Viyas Sundaram has long worked at the intersection of preservation and entrepreneurship, successfully exiting four multi-million dollar companies. From reviving Washington, D.C.’s historic Fountain Inn to co-founding The Bourbon Concierge, a leading retailer in rare and exclusive premium whiskey sourcing, Sundaram has consistently elevated heritage while creating new cultural touchpoints. Having transformed his personal passion for rare spirits into a growing ecosystem that blends innovation with tradition, in Provenance Sundaram’s his vision pairs with West’s palate to deliver something rare: bourbon shaped as much by the barrels it comes from as by the blending itself, while anchoring bourbon in Virginia—a state with historic ties to early American whiskey-making and a growing reputation for craft spirits.

“Provenance is about honoring the past while shaping bourbon’s future. We built this brand to showcase how exceptional barrels and thoughtful blending can create whiskeys that stand with the very best,” said Sundaram. “Today’s consumers are more thoughtful about what they choose to drink, and Provenance is designed for that mindset; it’s an invitation to experience bourbon in a way that’s immersive, personal, and meant to be savored with intention. My vision has always been to preserve history while building something new -- and with Provenance, we’re doing exactly that.”

Availability

Provenance Bourbon is now available at The Bourbon Concierge (online at BourbonConcierge.com) and select retailers in the Washington, D.C., Virginia, and Maryland region including Verified Wines and Shared Pour. For more information, visit provenancebourbon.com.

About Provenance Bourbon

1787 Provenance Bourbon is the flagship brand of Middleburg Barrel Company, founded in 2025 at Provenance Estate in Middleburg, Virginia. Built on the belief that great bourbon begins with great barrels, Provenance sources and hand-selects casks from renowned Kentucky distilleries, releasing some as single barrels and blending others into complex, layered expressions. With Principal Whiskeymaker Jay West’s palate and Founder Viyas Sundaram’s vision, Provenance combines tradition with innovation while positioning Virginia’s horse and wine country as a rising destination for America’s native spirit. Learn more at provenancebourbon.com. Follow on Instagram at @provenancebourbon.