Fortnum & Mason Selects Longbottom & Co. For Luxury Food Hall Destination Popular With American Travellers

London / New York, 12 September 2025 – Fortnum & Mason, named the world’s number one luxury department store in a global review of 46,000+ shoppers, has listed British brand Longbottom & Co. spiced tomato juice in its iconic Piccadilly food hall. More than a third of the store’s international customers are from the U.S., prompting it to plan a U.S. expansion driven by demand for British-made food and drink products. 

The move places Longbottom alongside some of the most prestigious food and drink names in the world. For the fast-growing mixer brand, it’s an endorsement from one of retail’s most influential buyers – Fortnum & Mason holds Royal Warrants from both the King and Queen of the United Kingdom, and attracts millions of international visitors every year, a large share of them from the U.S.

Momentum in the U.S.

Longbottom is already building a strong U.S. presence. Marriott Hotels feature the juice across their estate, and it is available nationwide via Amazon. The Fortnum’s listing gives American international travelers a taste of Longbottom’s premium positioning, reinforcing demand back home in the U.S. where interest in high-quality, clean-label mixers continues to accelerate.

From airlines to luxury retail

Longbottom is leading a shift in the tomato juice category. Each can contains fresh-pressed Canary and Pear tomatoes from Southern Spain, juiced within two hours of harvest. Unlike most competitors, there are no concentrates, preservatives or artificial enhancers – only real tomatoes and balanced seasoning.

That quality has already made Longbottom the tomato juice of choice for 12 international airlines, including Singapore Airlines, British Airways and Qantas, with a can opened every 60 seconds in-flight. With Fortnum’s, Longbottom is now also showcased at ground level in one of the world’s most recognised retail destinations.

Why buyers care

Accounts consistently report that Longbottom doesn’t just upgrade the Bloody Mary serve, it drives sales. Venues see double-digit uplifts in premium spirit orders when Longbottom is on the menu, thanks to bartender-quality consistency, clean-label credentials, and lower salt content that encourages repeat purchase.

Ed Bathgate, Founder of Longbottom & Co., said: “To be chosen by Fortnum & Mason is a proud moment for our team and proof that real tomato juice belongs in the most prestigious settings. Fortnum’s is a destination for US visitors as much as for Londoners – and now Longbottom is part of that experience.”

Clean label, real ingredients

The Fortnum’s listing comes as premium retailers and on-premise buyers increasingly prioritise transparency. Half of consumers now say they prefer natural products, and more than a third scrutinise labels, even in bars. Longbottom is the first and only product of its kind with a completely clean label: no artificial additives, no shortcuts – just real tomatoes, properly spiced.