• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Switchback Brewing Co. Brings Non-Alcoholic Production In-House, Expands BrewVo Capabilities to the East Coast

info_outline PRESS RELEASE posted by Switchback Brewing Co.

Jan. 6, 2026 at 12:52 pm

X LinkedIn Reddit Facebook Email
Report Press Release
NA BeerNon Alcoholic BeerCraft BeerVermont Beervermontnon alcoholicSwitchback Brewing CoBrewVoSustainable Beverage Technologies
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

BURLINGTON, VT — Switchback Brewing Co., the employee-owned Vermont brewery behind the iconic Switchback Ale, announced today that it is bringing non-alcoholic beer production fully in-house with the installation of the BrewVo® de-alcoholization system from Sustainable Beverage Technologies (SBT). In addition to producing its own non-alcoholic beers, the investment provides Switchback with the ability to collaborate with other breweries and beverage brands seeking high-quality N.A. production on the East Coast.

Founded in 2002, Switchback is best known for its flagship beer, Switchback Ale, an unfiltered, naturally conditioned ale defined by balance, consistency, and drinkability. That same standard now guides the brewery's approach to non-alcoholic beer, both for its own portfolio and for partners navigating the rapidly growing N.A. category.

The move follows the early success of Switchback N.A., which quickly proved to be more than a limited or experimental release. Strong, sustained demand led the brewery to commit to bringing on-site N.A. production home to Burlington, allowing for tighter quality control, long-term planning, and expanded capacity.

"Switchback N.A. works because it tastes like Switchback," said President and Brewmaster Bill Cherry. "By bringing this process in-house, we're able to protect that character while building the kind of consistency and reliability that N.A. beer demands, not just for us but for potential partners as well."

A Flavor-First Approach to Non-Alcoholic Beer

Switchback selected BrewVo® for its uncompromising focus on flavor integrity, and its proven performance in the most competitive beer judging environments. BrewVo-produced non-alcoholic beers have consistently dominated major beer competitions, earning more medals than any other N.A. production method. In blind judging panels, BrewVo-made beers have even been recognized alongside full-strength alcoholic beers.

The patented BrewVo® system combines membrane separation technology with nested fermentation, gently removing alcohol while preserving aroma, mouthfeel, balance, and the core structure of the beer.

The result is a non-alcoholic beer that drinks like beer: recognizable, complete, and uncompromised.

"The beer is immediately recognizable," said Cherry. "People don't experience Switchback N.A. as a substitute. They recognize it as the beer they already know."

East Coast BrewVo Hub Opens Doors for Collaboration

With BrewVo® now installed in Vermont, Switchback will serve as the East Coast production location for BrewVo-manufactured products, working in collaboration with breweries and beverage brands seeking to produce non-alcoholic beer.

The Burlington facility is positioned to collaborate with partners seeking:

  • Consistent, scalable N.A. production
  • Proven flavor retention
  • A brewery-to-brewery approach grounded in shared standards
  • Support from a team already operating successfully in the N.A. space

By combining BrewVo's technology with Switchback's brewing expertise, the facility provides a direct pathway for breweries to enter the non-alcoholic market immediately, without the significant capital investment, technical complexity, or operational risk required to build N.A. capabilities in-house. Partners gain access to one of the most advanced non-alcoholic brewing systems available, producing beers that meet the same quality and flavor expectations as their full-strength counterparts.

"Our goal is to be a reliable, transparent partner," said Gretchen Langfeldt, Vice President and Plant Engineer. "Non-alcoholic beer is still beer. It demands the same care, experience, and respect for process."

Looking Ahead

With Switchback N.A. now firmly established and production moving in-house, the brewery views this expansion as both a quality-driven decision and a natural evolution of its business. Beyond its own portfolio, the investment creates new opportunities for collaboration, providing a pathway for other breweries to enter the non-alcoholic market with confidence and without the significant expense of building N.A. capabilities from the ground up.

"As the craft beverage market continues to change, breweries that adapt deliberately will be best positioned to lead," said Langfeldt. "For us, this is about staying true to who we are while helping shape what's next."

That commitment is already taking shape in Burlington. Equipment is arriving at Switchback's brewery as the company prepares to begin in-house N.A. production in early 2026. The build-out includes a mix of new and high-quality used equipment, a practical approach that reflects current market conditions while reinforcing a long-term commitment to quality.

At a time when many breweries are pulling back, Switchback sees non-alcoholic beer as a meaningful opportunity for thoughtful, disciplined growth.

"There's real demand in this category, but not enough production capacity that prioritizes quality," said Langfeldt. "This investment allows us to meet our own needs while also supporting other breweries looking to enter N.A. without compromising their standards."

For more information on non-alcoholic production partnerships, visit the link below.

About Switchback Brewing Co.

Founded in 2002, Switchback Brewing Co. is an employee-owned brewery based in Burlington, Vermont. Widely known for its flagship Switchback Ale, the brewery is guided by a balance-driven approach to brewing and a deep commitment to quality, consistency, and community. Switchback's portfolio includes Switchback Ale, seasonal and limited releases, and Switchback N.A., a non-alcoholic version of its iconic ale.

Media Contact:
Amy Lieblein
Marketing & Communications
Switchback Brewing Co.
Phone: (802) 651-4114

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Switchback Brewing Company
    Switchback Brewing CompanyCPG Companies
    External Link Icon
    View on Nombase
  • Sustainable Beverage Technologies
    Sustainable Beverage TechnologiesEquipment & Facility
    External Link Icon
    View on Nombase

Latest News

What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report

What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report

Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots

Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots

Next In Natural Writes Chameleon’s Next Chapter; SYSTM Looks Ahead

Next In Natural Writes Chameleon’s Next Chapter; SYSTM Looks Ahead

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

Contract Production & CoPacking Partner to Grow Your Brand

Contract Production & CoPacking Partner to Grow...

View All|Post a Listing

Featured Jobs

Territory Director - Blake's Beverage Company

Territory Director - Blake's Beverage Company

National Accounts Manager - Big Country Organic Brewing Co.

National Accounts Manager - Big Country Organic...

Sr Packaging Manager  - Sierra Nevada Brewing Co.

Sr Packaging Manager - Sierra Nevada Brewing Co.

Owl's Brew On Premise Territory Sales Rep - Owl's Brew

Owl's Brew On Premise Territory Sales Rep - Owl...

Account Manager - 24x7 Packaging

Account Manager - 24x7 Packaging

Field Sales Representative- Massachusetts (South Shore, Cape Cod and the Islands) - Fiddlehead Brewing Company

Field Sales Representative- Massachusetts (Sout...

View All Jobs|Post a Job

More News

Tea Drops Takes On Self-Manufacturing

Tea Drops Takes On Self-Manufacturing

Owl’s Brew Adds Spiked Pop Amidst Surging Interest in Modern NA Sodas

Owl’s Brew Adds Spiked Pop Amidst Surging Interest in Modern NA Sodas

Taste Radio: Not Preaching, Just Better. A New Pitch For Moderation & Wellness.

Taste Radio: Not Preaching, Just Better. A New Pitch For Moderation & Wellness.

Reviews: Culture Pop’s Black Cherry LTO, Plus Loonen’s Pure Water Play

Reviews: Culture Pop’s Black Cherry LTO, Plus Loonen’s Pure Water Play

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Bartender - Eureka Heights Brewing Company - Eureka Heights Brewing Company
  • National Accounts Manager - Big Country Organic Brewing Co. - Big Country Organic Brewing Co.
  • Brewery Marketing Manager - Sunriver Brewing Company - Sunriver Brewing Company
  • Quality Systems Manager - Deschutes Brewery - Deschutes Brewery
  • Controller - Financial manager - 4 Hands Brewing Company - 4 Hands Brewing Company
  • Senior Sales Manager, RTD Beverages - Organika Health Products - Organika Health Products
  • Brewer - Grains of Wrath Brewing - Grains of Wrath Brewing
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report
  2. Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots
  3. Next In Natural Writes Chameleon’s Next Chapter; SYSTM Looks Ahead
  4. Tea Drops Takes On Self-Manufacturing
  5. Owl’s Brew Adds Spiked Pop Amidst Surging Interest in Modern NA Sodas
  6. Taste Radio: Not Preaching, Just Better. A New Pitch For Moderation & Wellness.
  7. Reviews: Culture Pop’s Black Cherry LTO, Plus Loonen’s Pure Water Play
  1. Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins
  2. Milo's Expands Beverage Portfolio with Fruit Punch, Zero Sugar Lemonade and Limited Edition Blackberry Sweet Tea
  3. Barrel Oak Winery & Brewery Appoints Colangelo & Partners as Public Relations Agency of Record
  4. Global Wine Community Returns to Marlborough, New Zealand - Tickets Open for Sauvignon Blanc New Zealand 2027
  5. Waterloo Sparkling Water Introduces New Flavors, Banana Berry Bliss and Melon Medley, Plus the Return of Lemon Italian Ice
  6. Napa Valley's Famed Duckhorn Vineyards Celebrates 50th Anniversary Throughout 2026
  7. Introducing Shortbarrel Four Grain Bourbon: A Wheated Kentucky Bourbon by Way of the Great State of Georgia
  1. As Non-Alc Cocktails Enter Their Craft Era, Will Alt-Spirits Get Left Behind?
  2. Hiyo Leans Into Refinement, Not Expansion, After Breakout Growth Year
  3. BeatBox Parent Company to Lay Off 158 Employees
  4. Spirits: Bardstown Pivots to Total Beverage Distributors, Second Sip Joins SGWS
  5. From Lobby Bars to Minibars, Hotels Are Rethinking Beverage Programs
  6. IWSR: Health Drives Alcohol Replacements, Curiosity Fuels “Alcohol Adjacent” Drinks
  7. Spirits and RTDs Lead Early-Year Rebound as Volumes Tick Up
  1. Circana Weekly Scans: Bev-Alc Returns to Growth Across the Board; Total Sales +9.5% YoY
  2. Owl’s Brew Adds Spiked Pop as Modern NA Sodas Surge
  3. Press Clips: Deep Ellum Equipment For Auction; Trillium’s $200k Outdoor Bathrooms Up For Bid
  4. Insider’s Week in Beer: Who’s in the Market For ‘the Bentley of Outhouses’?
  5. March Auction Set for Rogue Ales & Spirits’ Equipment
  6. NIQ: 74% of Adult NA Beverage Consumers Are New Buyers; Room for Longtail Brands to Make Impact
  7. People Moves: Law Firm ArentFox Schiff Expands Bev-Alc Team; Right Coast Spirits Taps Harpoon Vet Jon Schwartz
View All|Submit News

Promoted PR Posts

BUBBL'R and Alex Warren Announce Dynamic Partnership

BUBBL'R and Alex Warren Announce Dynamic Partnership

Robertet Launches e-Robertet in North America, Bringing High-Quality Natural Ingredients Directly to Industry Professionals

Robertet Launches e-Robertet in North America, Bringing High-Quality Natural Ingredients Directly to Industry Professionals

TheOther Introduces Master's Blend: A New Ceremonial-grade Matcha to Redefine Your Daily Ritual

TheOther Introduces Master's Blend: A New Ceremonial-grade Matcha to Redefine Your Daily Ritual

San Juan Seltzer Company Joins Great Frontier Collective of Brands

San Juan Seltzer Company Joins Great Frontier Collective of Brands

San Diego Woman-Owned Business AlmondRx Launches Nationwide in Sprouts Farmers Market Starting February 1, 2026

San Diego Woman-Owned Business AlmondRx Launches Nationwide in Sprouts Farmers Market Starting February 1, 2026

Power Plus Pain Aid Activates 250 Convenience Stores

Power Plus Pain Aid Activates 250 Convenience Stores

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙