Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Nikaido to Mark 160th Anniversary With New Documentary Featuring Global Soccer Star Maya Yoshida

PRESS RELEASE posted by Nikaido Shuzou Co., LTD.

Jan. 13, 2026 at 10:35 am

XLinkedInRedditFacebookEmail
Report Press Release
nikaidoshochujapanJapaneseYoshidamlspremier leagueserie abundesligaspirits
Spirits CompaniesFood Companies
  • image-01

Film to be titled "Tradition, Craft, and Connection: A Nikaido Shochu and Maya Yoshida story"

 

LOS ANGELES - Nikaido Shuzou Co., LTD., maker of the original 100% barley shochu, announces today that as part of its celebration of the family company's 160-year history, it will produce a three-episode, documentary-style film featuring Japanese global soccer great Maya Yoshida.

 

The film is being created specifically for U.S. audiences as Nikaido continues to expand its presence in the American market. It will be released on a dedicated website in February 2026.

 

Said Nikaido Shuzou Co., Ltd 8th generation president Yuichi Nikaido, "Shochu is something our family has continued making for generations. What matters to us is not preserving it as it was but understanding what it means today. As the world changes, we keep asking how this work should move forward."

 

This film reflects that way of thinking — not as an explanation, but as an observation. It is part of an ongoing process, not a conclusion."

 

Centered on the theme "Discover Shochu, Discover Nikaido," the film follows Yoshida as he reflects on heritage, perseverance, and what it means to continue creating — perspectives shaped both by his career in global soccer and his current life in the United States.

 

Said Yoshida, "I'm honored to be part of Nikaido Shuzou's 160th anniversary project. To take part in the overseas journey of Nikaido, one of Japan's leading shochu brands, here in the United States means a great deal to me. This shoot was created with an emphasis on honesty and authenticity and I hope you enjoy watching it."

 

About Nikaido Shuzou Co., LTD.

The Nikaido family has been brewing and distilling in Oita prefecture, Kyushu, Japan, for eight generations. Founded in Hiji-Machi in 1866 as a nihon-shu brewery, it has remained in the ownership of the Nikaido Shuzou family ever since.

 

In 1949, NIKAIDO began to switch production from nihon-shu to shochu, drawing on the family's generations of experience working with koji, the essential component in the making of nihon-shu and shochu.

 

Since the 16th century, shochu has been made using rice koji. But in the early 1970s, Mr. Akira Nikaido, the 6th generation president of the Nikaido Shuzou, began to develop a novel method of making a 100% barley koji, with the aim of creating a shochu with a cleaner, more broadly palatable flavor profile. He predicted that this would make shochu more accessible to the drinking public, and lead to a growth in popularity of the spirit. When combined with vacuum distillation, the resulting liquid was a new, easier-drinking style that preserved delicate floral aromas and subtle vanilla, toasted coconut, and stone-fruit flavor notes.

 

In 1974, the first 100% mugi (barley) shochu was released to an enthusiastic public. What was once a region-specific spirit soon became the national drink of Japan, and mugi shochu became the style for which Oita prefecture was known. Now 99.6% of Oita shochu is barley based.

 

In March 2024, Nikaido Oita Mugi Shochu and NIKAIDO Kitchom Oita Mugi Shochu were made available in the US market for the first time.

By walking through the distillery, observing its history, and meeting the artisans behind the craft of shochu, Yoshida encounters the quiet intensity that defines Nikaido: the blend of restraint and passion that lives behind traditional shochu-making.

 

Yoshida has spent his career navigating different cultures while constantly learning and evolving. As a centerback, Yoshida was first called up to Japan's senior national team in 2009 and has gone on to become a core member of the squad appearing in three FIFA World Cups, Brazil 2014, Russia 2018, and Qatar 2022. He has also served as a captain for multiple clubs in Europe and the U.S., including Southampton of England's Premier League, Sampdoria, of Italy's Serie A, and, currently, LA Galaxy of Major League Soccer in the United States. His outlook resonates with Nikaido's own position today — a distillery that honors a 160-year history while engaging with the questions and opportunities of a new era.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Nikaido Shuzou Co., Ltd.
    Nikaido Shuzou Co., Ltd.CPG Companies
    External Link Icon
    View on Nombase

Latest News

Review: PopSips Soars With Spiked Prebiotic Soda

Review: PopSips Soars With Spiked Prebiotic Soda

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy

People Moves: Guru Energy Shakes Up Leadership

People Moves: Guru Energy Shakes Up Leadership

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Automation Technician (Food & Beverage) - Barrel RM

Automation Technician (Food & Beverage) - Barrel R...

Area Sales Manager - Long Island, NY - Good Boy Vodka

Area Sales Manager - Long Island, NY - Good Boy Vo...

General Manager - Right Coast Brands

General Manager - Right Coast Brands

Packaging Technician - Icicle Brewing Company

Packaging Technician - Icicle Brewing Company

Shift Brewer - Icicle Brewing Company

Shift Brewer - Icicle Brewing Company

Sales Representative - NORTH AMERICAN SAKE BREWERY

Sales Representative - NORTH AMERICAN SAKE BREWERY

View All Jobs|Post a Job

More News

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge

New Products: Apple Soda For Olipop, Proda & Culture Pop

New Products: Apple Soda For Olipop, Proda & Culture Pop

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Sales Director, Southeast - Mingle Beverage Company LLC - Mingle Beverage Company LLC
  • Territory Sales Manager - Rhinegeist Brewery - Rhinegeist Brewery
  • Market Sales Representative - FIFCO USA - FIFCO USA
  • Regional Sales Manager - Remote (Boston) - good2grow - good2grow
  • Spirits Specialist - Whiskey Expertise - Winebow, Inc. - Winebow, Inc.
  • Brewer/Cellar/Packaging Tech - Holidaily Brewing Company - Holidaily Brewing Company
  • Market & Brand Manager – New York - Wolf Hound Nitro - Wolf Hound Nitro
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Review: PopSips Soars With Spiked Prebiotic Soda
  2. From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
  3. People Moves: Guru Energy Shakes Up Leadership
  4. Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
  5. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  6. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  7. New Products: Apple Soda For Olipop, Proda & Culture Pop
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Southern Glazer’s to Pay $12.5M to Resolve Federal Probe into Bribing Chain Retail Buyers
  2. U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
  3. Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America
  4. Quarter Proof Founders Return to Low-Alc With ‘Half-Cocktail’ Strength Demi Vodka
  5. Liquid Death Founder and Sazerac Launch Mr. Fancy Canned ‘American Bubbly’
  6. RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More
  7. Crooked Pop Taps Former Zevia Exec Lee Schill as CCO
  1. More Sierra Nevada 2027 Innovation: New Little Things and Torpedo IPAs, Revamped Variety Packs
  2. Another ‘Mixed’ Labor Day for Bev-Alc, per Circana Weekly Scans
  3. Boston Beer’s Sun Cruiser on Track to Double Size in 2026
  4. Buoy Beer Joins Ninkasi Parent Great Frontier Beverages, Cites 2022 Building Collapse
  5. UK-based MOTH Bets $15M On US Growth as Premium RTDs Surge
  6. Press Clips: SGWS Taps A-B Alum to Lead ‘Gold Division;’ Boneyard to Shutter Satellite Pub and Hemp Brands Win Against Ohio in Federal Court
  7. Constellation Brands Portfolio to Exit Coors Distributing Company in Colorado
View All|Submit News

Promoted PR Posts

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

BODi Expands Retail Presence with Shakeology Now Available at The Vitamin Shoppe Nationwide; Launches New Flavor

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

See the Elephant Amaro Lands in 99 Fine Wine & Good Spirits Stores Across Pennsylvania

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase