New zero-sugar hydration flavors and sports media partnership strengthen So Cool Brands' commitment to athletes, families, and active lifestyles.
MERRICK, N.Y. — June 3, 2026 — So Cool Brands, creator of the rapidly growing So Cool Thirst Quencher™ hydration beverage line, today announced the launch of its newest flavor, Blood Orange Rush™, alongside a strategic sponsorship partnership with The Daley Move Podcast, one of South Jersey's leading football-focused media platforms.
The new Blood Orange Rush™ 20-ounce Hydration Drink delivers the refreshing citrus taste consumers crave while providing electrolyte replenishment and B vitamins in a zero-sugar formula designed for athletes, students, and active families.
The flavor joins So Cool's growing portfolio of hydration beverages developed to provide a better-for-you alternative to traditional sports drinks without sacrificing taste.
"Blood Orange Rush represents everything consumers are looking for in a modern hydration beverage — bold flavor, functional benefits, and zero sugar," said Ron Berkowitz, CEO of So Cool Brands. "As we continue to expand our product line, we are excited to pair this launch with our partnership with The Daley Move Podcast, whose audience embodies the active, competitive spirit our brand represents."
"Partnering with Andrew Daley and Steve Scanlon was an easy decision because they represent everything So Cool Brands stands for—hard work, community, positive leadership, and a commitment to helping young athletes succeed," Berkowitz added. "The launch of Blueberry Blast and Blood Orange Rush and our partnership with The Daley Move Podcast mark an exciting milestone as we continue building So Cool Thirst Quencher into a leading hydration brand for families and everyday athletes."
Partnership Connects So Cool with Football Community
As part of the sponsorship agreement, So Cool Brands will become the official hydration partner of The Daley Move Podcast, a rapidly growing South Jersey-based football show hosted by coaches Andrew Daley and Steve "Move" Scanlon.
Known for its in-depth coverage of high school football, player development, coach interviews, and community engagement, The Daley Move Podcast reaches thousands of athletes, coaches, parents, and football fans throughout the region.
The partnership will include:
- Podcast sponsorship integration
- Social media promotions
- Product sampling opportunities
- Community and youth sports engagement initiatives
- Exclusive promotions and giveaways for listeners
- Special fan offers featuring Blood Orange Rush™ and other So Cool Thirst Quencher products
"Football is built on hard work, preparation, and performance," said Berkowitz. "The Daley Move Podcast has built a loyal following by celebrating those same values. This partnership allows us to connect directly with athletes and families who understand the importance of hydration and healthy lifestyle choices."
Andrew Daley, Co-Host, The Daley Move Podcast
"We're incredibly excited to officially announce our partnership with So Cool Brands. From day one, they've been supportive of what we're building and have been tremendous to work with. What stood out to us is how closely our audiences align. We both believe in commitment, community, and helping young athletes succeed. This partnership is a natural fit, and we're proud to have The Daley Move Podcast presented by So Cool Thirst Quencher."
Steve "Move" Scanlon, Co-Host, The Daley Move Podcast
"What impressed me most about So Cool is that it's a product I can feel good about giving to my family. As someone who pays more attention to health and nutrition than I did years ago, seeing a hydration drink with zero sugar immediately caught my attention. My daughter loves it, and that's a powerful endorsement in our house. It's exciting to partner with a company whose products and values align with the active lifestyles of our listeners."
Andrew Daley, Co-Host, The Daley Move Podcast
"We've already shared So Cool Thirst Quencher with our families, friends, and players, and the response has been overwhelmingly positive. The team at So Cool believes in what we're doing just as much as we believe in what they're building. That's the kind of partnership that creates long-term success, and we're looking forward to doing some really exciting things together for athletes and families throughout our community."
Introducing Blood Orange Rush™
Blood Orange Rush™ was developed to deliver a vibrant citrus flavor profile with a smooth finish while maintaining the functional benefits consumers expect from So Cool Thirst Quencher.
Product Features:
- Zero sugar
- Electrolytes for hydration
- B vitamins
- Refreshing blood orange flavor
- 20-ounce bottle
- Great for sports, school, work, and everyday activities
The new flavor is expected to be available through select retailers, distributors, and direct-to-consumer channels beginning this summer. Blueberry Blast is available now.
Building the Next Generation Hydration Brand
So Cool Brands continues to execute its mission of becoming America's leading hydration brand for families and everyday athletes. In addition to its hydration beverage portfolio, the company offers premium natural spring water products sourced from pristine natural springs and bottled at the source for exceptional quality and freshness.
The company is actively expanding distribution partnerships throughout the United States and welcomes inquiries from retailers, distributors, investors, and strategic partners.
About So Cool Brands
So Cool Brands is a beverage company dedicated to creating innovative hydration solutions that combine great taste with healthier ingredients. Its flagship So Cool Thirst Quencher™ line features zero-sugar hydration beverages enhanced with electrolytes and B vitamins for consumers seeking refreshing alternatives to traditional sports drinks.
Guided by its mission to become America's leading family hydration brand, So Cool Brands is proudly Redefining Cool® for athletes, families, and active lifestyles nationwide.
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