NÜTRL Is Bringing Good Vibes & Great Taste to FIFA World Cup 2026 as the Official Hard Seltzer Sponsor of the Tournament

NÜTRL is bringing high energy and great taste to the world's biggest stage as the Official Hard Seltzer Sponsor of the FIFA World Cup 2026™. As fans from around the globe come together across North America for the ultimate celebration, NÜTRL will be there keeping it tasty at matchday moments, celebrations, and unforgettable experiences from kickoff to the final whistle.

NÜTRL is turning every match into the ultimate party for fans whether they are watching from the stands, the bar, or home. As the Official Hard Seltzer Sponsor of the FIFA World Cup 2026™, NÜTRL will be giving fans a refreshing way to celebrate all summer long. Beyond the matches, NÜTRL will bring people together to enjoy the excitement of the tournament at local bars across the country with watch parties, drink specials, and limited-edition merch drops.

"The FIFA World Cup 2026 is a moment that brings together fans from around the world—whether they're watching from the stadium, a bar, or at home," said Steve Wolf, Vice President of Marketing for Beyond Beer at Anheuser-Busch. "NÜTRL is proud to sponsor the FIFA World Cup 2026 to create moments that bring great vibes and keep it tasty as fans share in the excitement of the matches and the joy of coming together all tournament long."

To celebrate, NÜTRL is giving fans exclusive access with a FIFA World Cup 2026™ sweepstakes designed to bring the energy all tournament long. Fans can spin the digital NÜTRL wheel daily for a chance to win prizes, such as $100 FIFA Store gift cards and NÜTRL speakers to keep the celebration going at home. Everyone who plays will be entered for the chance to win the ultimate experience at the ultimate party: the FIFA World Cup 2026™ Final. The grand prize includes an unforgettable FIFA World Cup 2026™ Final weekend with friends, featuring tickets to the match, flights, hotel accommodations, and additional VIP experiences.