Press Releases before June 2026

BevNET’s beverage industry press release wire includes the latest updates, developments, and announcements in the dynamic world of beverages. From brand updates to new product launches, mergers and acquisitions to notable new hires, we’re here to help you stay informed and ahead of the curve.

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Featured Press Releases

May 2026

All Press Releases

Vibes Launches Hot Tropic: A Kava-Powered Functional Tonic Built for the Modern Social Occasion
Posted 5/28
Posted 5/28
marro Launches on Misfits Market, Bringing First-of-Its-Kind Sparkling, Functional Bone Broth Beverage to Shoppers Nationwide
Posted 5/27
Posted 5/27
Vybey Enters The Functional Soft Drinks Fray With Collagen + Energy Offering
Posted 5/26
Posted 5/26
Mitra9 Launches Neon Berry Limited-Edition Functional Seltzer Inspired by Gaming and Digital Culture
Posted 5/22
Posted 5/22
ATLAUA Launches Botanical Recovery Beverage for Athletes
Posted 5/22
Posted 5/22
Introducing Glow Getter: The First True Functional Social Tonic Built for the Night
Posted 5/20
Posted 5/20
Banagua Secures $5.5 Million Investment From Hingham Growth Partners to Accelerate National Expansion
Posted 5/20
Posted 5/20
Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum
Posted 5/19
Posted 5/19
Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch
Posted 5/18
Posted 5/18
T-Pain’s ‘Good Game’ Nootropic Energy Shots Expand Into Murphy USA
Posted 5/18
Posted 5/18
The Wave Has Already Hit: How Vibes Beverages’ Electric Shores Is Ahead of the Industry
Posted 5/15
Posted 5/15
Vibes Beverages Sets a New Standard for Functional Tonics With Its Social Hops Line
Posted 5/14
Posted 5/14
HydroWild Launches Clean Hydration Brand Made Specifically for Kids and Teens
Posted 5/14
Posted 5/14
Burma Brewing Is Quietly Powering the Functional RTD Revolution — and Just Getting Started
Posted 5/12
Posted 5/12
Vibes Beverages enters functional tonic category with three-SKU platform built around nootropics, ketones, kava, and hops
Posted 5/12
Posted 5/12
Hoplark Unveils Comprehensive Brand Refresh, Strengthening Shelf Presence Across Retail
Posted 5/12
Posted 5/12
ginsa Launches in Costco Los Angeles Region, Bringing Korean Ginseng into the Mainstream
Posted 5/12
Posted 5/12
UK functional shots hit £100m as category growth accelerates
Posted 5/12
Posted 5/12
FABRIC Launches Zero, a Non-Alcoholic Hop Water Built on “Function Without the Nonsense”
Posted 5/11
Posted 5/11
14x the antioxidants of green tea? Meet the world’s first Olive Leaf Iced Tea.
Posted 5/09
Posted 5/09
Melting Forest Launches in The Drop, by GNC With Functional Energy & D-Stress
Posted 5/06
Posted 5/06
Functional Mushroom Council Members Announce New Members, Innovation Centers, Product Launches and Research
Posted 5/05
Posted 5/05
MateVibe Launches Ready-to-Drink Yerba Mate in Miami, Introducing a Clean Energy Alternative with 5 Functional Flavors
Posted 5/05
Posted 5/05
VIBES Beverages Launches the First True Functional Social Tonic Platform
Posted 4/30
Posted 4/30
Evolution Fresh Launches New Organic Teas at Select Whole Foods Market Stores Nationwide
Posted 4/28
Posted 4/28
Neutonic raises $6M at a $60M valuation to accelerate global expansion across retail and new markets
Posted 4/28
Posted 4/28
New Dilmah Craft Iced Tea Campaign Celebrates the Enduring Appeal of Real Ceylon Tea
Posted 4/28
Posted 4/28
BeGOAT Clean Energy Launches in Mollie Stone’s Markets, Expanding Northern California Retail Presence
Posted 4/27
Posted 4/27
JiMMYBAR! Brings America’s First Creatine Protein Bar to Costco Warehouses Nationwide
Posted 4/27
Posted 4/27
Josie Beverages Announces Launch of New Adaptogen Energy Drinks
Posted 4/23
Posted 4/23
X Hydration Set to Launch Premium Aloe-Powered Wellness Water at Lunds & Byerlys
Posted 4/23
Posted 4/23
Vibes Beverages Launches May 15 With Functional Social Tonics Built to Support Your Everyday Journey — Not Interrupt It
Posted 4/22
Posted 4/22
Vibes Beverages Launches May 15 With Functional Social Tonics Built to Support Your Everyday Journey — Not Interrupt It
Posted 4/22
Posted 4/22
Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB
Posted 4/22
Posted 4/22
Sap's Expands Into Nearly 250 H-E-B Locations as Brand Builds Retail Momentum
Posted 4/17
Posted 4/17
The Cycle Introduces a New Category of Functional Beverages for Period & Perimenopause and Expands Nationwide in Sprouts
Posted 4/16
Posted 4/16
Gigli Doubles Down Amid Uncertainty
Posted 4/14
Posted 4/14
Teko Redefines the Energy Ritual with the Launch of Premium Instant Yerba Mate Sticks
Posted 4/14
Posted 4/14
Mitra9 Lights the Fuse with Crimson Spark, a New Functional Shot Drop
Posted 4/14
Posted 4/14
Swiiyo Launches Next-Gen Low-Sugar Popping Boba Energy Drink to Combat “Jittery” Energy
Posted 4/09
Posted 4/09
Bimble Turns It Up: Launches First 10 mg ‘Experimental’ Cucumber Melon Lime
Posted 4/07
Posted 4/07
Essential Candy Achieves USDA Organic Certification for Its Botanical Lozenges
Posted 4/07
Posted 4/07
Mitra9 Pops the Top on Bubbly Pop, a New Functional Soda Experience
Posted 4/07
Posted 4/07
Blue Bear Launches “Refresh” Functional Tea for Immunity & Hydration Support, Expands Into Full-Day Wellness Lineup
Posted 4/07
Posted 4/07
Layn Natural Ingredients Showcases Functional Teas, Beverage Concepts, and Natural Sweeteners at World of Coffee
Posted 4/06
Posted 4/06
BioVivo Science to Debut at World of Coffee San Diego with Functional Beverage Innovations
Posted 4/03
Posted 4/03
Karma Water Expands Sam’s Club Partnership with Exclusive 18-Count Probiotic Stick Pack Pouch
Posted 3/31
Posted 3/31
April Fools' Day Campaigns: Mingle Mood Launches a Drink to Get You In The Mood, Meet Pomegranate Spark
Posted 3/31
Posted 3/31
Dora’s Naturals Launches Exhale Beverage Distributors, a New Division Focused on Non-Alcoholic and Functional Beverages
Posted 3/27
Posted 3/27
VAHDAM Expands U.S. Retail Footprint with the Launch of its Ashwagandha Coffee in 1,000 Target Stores Nationwide
Posted 3/26
Posted 3/26
PourMe Beverages Launches Three New THC-Infused Beverages
Posted 3/25
Posted 3/25
Mojoz Releases Edible Candy Shot Glass
Posted 3/23
Posted 3/23
Barsmith Enters Functional RTD Non-Alcoholic Category with National Launch
Posted 3/20
Posted 3/20
Armored Fresh Launches PIILK With 30g Protein and 7 Ingredients
Posted 3/20
Posted 3/20
Wild Tonic Closes $761K Wefunder Raise to Accelerate National Expansion and New Product Innovation
Posted 3/17
Posted 3/17
mocean Launches on Amazon, Bringing Taurine-free Functional Energy to Adults Nationwide
Posted 3/17
Posted 3/17
Whey Water Announces May 2026 Launch of Sparkling Protein Beverage
Posted 3/17
Posted 3/17
JUNO ENERGY Charges Into Retail with Nationwide Sprouts Farmers Market Launch
Posted 3/16
Posted 3/16
Dilmah Craft Iced Tea Receives Prestigious Award
Posted 3/13
Posted 3/13
VYV Hydration Selected as Emerging Brand for 2026 Nourishing Change Conference
Posted 3/11
Posted 3/11
Cheeky Cocktails Launches Cheeky Botanicals: Non-Alcoholic Functional Seltzers for Sipping or Mixing
Posted 3/10
Posted 3/10
Q Mixers Launches Q Refreshers With Electrolytes
Posted 3/03
Posted 3/03
Joe'y Coffee Alternative Expands Its Portfolio With the Launch of Two New Flavors
Posted 3/02
Posted 3/02
VALR Brand Appoints Former Celsius Sales Architect as Chief Revenue Officer
Posted 2/28
Posted 2/28
SYSTM Foods Brings Bold Innovation to Expo West 2026 with Debut of REBBL Clear Protein Beverage
Posted 2/27
Posted 2/27
O'kra Sparkling Okra Water Set to Turn Heads During Debut at Natural Products Expo West 2026 (Booth N1529)
Posted 2/27
Posted 2/27
Chameleon Coffee Launches USDA Organic Functional Flash Brew Ready-to-Drink Cans With Erewhon
Posted 2/26
Posted 2/26
Lumen Clear Protein Wins 2026 UNFI Pitch Slam, Showcasing Breakthrough Innovation in Functional Protein
Posted 2/24
Posted 2/24
Wip Launches Fruit Punch and Blue Raspberry, Setting a New Standard for Flavor in Functional Energy
Posted 2/24
Posted 2/24
TO. AM Recovery Boost Jelly Stick: A Smarter Way to Handle Hangovers
Posted 2/23
Posted 2/23
From Niche to Next: A3 Elevates Aronia Superfruit as a 2026 Functional Beverage Growth Driver
Posted 2/23
Posted 2/23
Bish Bar Launches the First Protein Bar Designed for Hormone and Menstrual Health
Posted 2/22
Posted 2/22
Maple3 Launches 16.9 Oz Pure Maple Water at Meijer, Expands Presence Ahead of Expo West 2026
Posted 2/20
Posted 2/20
True Citrus Launches True Lemon Wellness Line for Cravings, Immunity and Energy Support
Posted 2/18
Posted 2/18
Super Seltzer Gains Rapid Northeast Momentum With Next-Generation Functional Sparkling Water Led by Proven Beverage Founders
Posted 2/18
Posted 2/18
Odyssey Functional Energy Drops 22% Sitewide for "Odyssey Day" on Feb. 22 (2/22)
Posted 2/18
Posted 2/18
RINGA holistic hydration selected as 2026 NEXTY finalist for ‘best new beverage’ at Expo West 2026
Posted 2/17
Posted 2/17
ZALT Launches First-Ever Electrolyte Pouches, Introduces a New Functional Hydration Format and Opens Pre-Seed Funding Round
Posted 2/13
Posted 2/13
AltBev Expo Comes to West Palm Beach February 27-28, 2026, at the Palm Beach County Convention Center
Posted 2/12
Posted 2/12
LA Libations' SIP Program Announces Strategic Partnership with Clean Energy Brand BeGOAT
Posted 2/11
Posted 2/11
ChamCham Expands Access to Flavor-Forward Functional Ginger Drinks with Website Launch, Building on Strong Regional Demand
Posted 2/11
Posted 2/11
BeGOAT Clean Energy Launches First Stick Pack Line with Hydration, Energy, and Antioxidant Support
Posted 2/10
Posted 2/10
Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness
Posted 2/09
Posted 2/09
Bear Maple Farms Rebrands as The Clean Soda Company
Posted 2/09
Posted 2/09
Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice
Posted 2/06
Posted 2/06
Odyssey Functional Energy Expands into 296 Stop & Shop Supermarkets Across the Northeast
Posted 2/03
Posted 2/03
Lift Bridge Brewing Co Launches New Believer Series – A Line of Functional Wellness Tonics
Posted 1/28
Posted 1/28
Odyssey Functional Energy Partners with Canteen to Expand into 8,100 Micro Markets Nationwide
Posted 1/27
Posted 1/27
Celzo's Functional Agua Fresca Lands Sprouts Farmers Market Nationwide Through Forager Program
Posted 1/26
Posted 1/26
protein inc: The Future of Protein
Posted 1/20
Posted 1/20
Wet Hydration Launches at The Vitamin Shoppe, Expanding Access to Premium Functional Hydration
Posted 1/16
Posted 1/16
Mitra9 Highlights Key Functional Trends Set to Shape the Beverage Category in 2026
Posted 1/16
Posted 1/16
SpikedAde Leads the Next Wave of RTDs as the First Vodka-Based Sports Drink–Inspired Beverage
Posted 1/15
Posted 1/15
BODYARMOR Expands Functional Hydration Portfolio with Launch of BODYARMOR FLASH I.V. Caffeine Zero Sugar
Posted 1/14
Posted 1/14
Why Functional Beverages Are Replacing Alcohol During Dry January
Posted 1/13
Posted 1/13
Odyssey Functional Energy Officially Unveils Unified Brand Identity as It Enters Its Next Era
Posted 1/13
Posted 1/13
Liquified Juicery Redefines Functional Wellness with Zero-Waste Innovation, Wildcrafted Sea Moss & Medicinal Mushrooms
Posted 1/10
Posted 1/10
Uncracked Launches DETOX: The First Functional Superfood Gel Built for a Daily Cleanse
Posted 1/08
Posted 1/08
Vivi Launches the World's First Longevity Coffee
Posted 1/07
Posted 1/07
Karma Water Announces Launch of New Pineapple Coconut Probiotic Water
Posted 1/07
Posted 1/07
Hiyo Announces National Costco Rollout Featuring New Exclusive Sunset Party Pack
Posted 1/07
Posted 1/07
23rd State Introduces Blush Crush Infused Bubbly in Elegant 750mL Bottles
Posted 1/06
Posted 1/06
Elixir Kombucha Launches Chain-Wide at Earth Fare
Posted 12/30
Posted 12/30
BUBBL'R and Alex Warren Announce Dynamic Partnership
Posted 12/23
Posted 12/23
Kiara Naturals Expands Bay Area Presence and Launches "Seasonal Living" Subscription Focused on Sensory Wellness
Posted 12/17
Posted 12/17
SENTIA Spirits Expands U.S. Wholesale Access via Airgoods
Posted 12/17
Posted 12/17
Collective Arts Carves Out a New Space in Clean, Functional Energy with Botany
Posted 12/15
Posted 12/15
Perfect Hydration Alkaline Water Lands Major Retail Deals, Breaks Online Sales Records
Posted 12/09
Posted 12/09
Kava Haven Wins Best Non-Alcoholic Botanical Spirit at the Sans Bar Awards in Austin, Texas
Posted 12/08
Posted 12/08
From Imposter Syndrome to 5000 U.S. Stores: Koko & Karma Founder Returns to BevNET with a Breakout Year
Posted 12/06
Posted 12/06
INAAM Botanical Beverages Launches from South Florida with a Mission to Redefine Clean Hydration
Posted 12/05
Posted 12/05
The 12 Days of Pickle-mas: The Pickle Juice Company Launches Holiday Push to Stop Cramps (and Keep You Moving)
Posted 11/24
Posted 11/24
Odyssey Functional Energy Expands Across Major U.S. Airports Nationwide with CIBO Express Deal
Posted 11/21
Posted 11/21
NOON WORLD Enters 104 Walmart Stores, Bringing Cognitive Wellness to Millions Across the West Coast and Hawaii
Posted 11/21
Posted 11/21
Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'
Posted 11/21
Posted 11/21
Wavy Daze Announces Soft Launch After Rapid Development and Initiates Plans for January Full-Scale Production
Posted 11/20
Posted 11/20
Introducing CheChe: Drink Smarter, Not Harder
Posted 11/20
Posted 11/20
All Phenoms Netflix Cameo Propels Brand to New Retailers
Posted 11/19
Posted 11/19
Foraging Transparency: Functional Mushroom Council Launches
Posted 11/19
Posted 11/19
Re-Route Wellness Prepares for Large-Scale Launch of Grounding Sours: Functional Candy Designed to Help Calm the Mind
Posted 11/12
Posted 11/12
Aonic Launches Aonic Complete: The First Two-Part Daily Essential Nutrition System Featuring Liquid + Capsule Delivery
Posted 11/12
Posted 11/12
Sēkwl Beverage House Grows Presence with SMNR Sales Distribution Partnership, Expanding Its Functional Mushroom Beverages
Posted 11/12
Posted 11/12
Enduraphin Raises Seed Round to Expand PHINTECH and Lead Ready-To-Mix Protein Category
Posted 11/07
Posted 11/07
ZOA Energy Launches Dwanta's Holiday Punch with Its Biggest Giveaway Yet
Posted 11/05
Posted 11/05
THC Beverage Pioneer FLORA Rebrands with Functional Ingredients
Posted 11/04
Posted 11/04
KEWE Energy Announces Launch of Zero Sugar Performance Energy Drink Line
Posted 10/29
Posted 10/29
AUTOFOCUS Is a New Science-Backed, Better-for-You Productivity Drink
Posted 10/28
Posted 10/28
Lifeway Foods Partners with Joe & The Juice to Launch Limited-Edition 'Trust Your Gut' Functional Smoothie
Posted 10/28
Posted 10/28
Meet the Seaweed Startup Making Functional Nutrition Actually Good
Posted 10/22
Posted 10/22
M2 Ingredients Launches Next-Gen Whole Mushroom Extracts with Superior Taste, Solubility & Format Flexibility
Posted 10/22
Posted 10/22
Sekwl Beverage House Celebrates National Mushroom Day and the Rise of Functional Mushrooms and Functional Beverages
Posted 10/15
Posted 10/15
Laird Superfood Brews New Fall Flavor: Maple Instant Latte with Functional Mushrooms
Posted 10/14
Posted 10/14
23rd State’s FRESH PRESS and SHAKE Selected for MoreBetter Cohort to Advance Data-Driven Product Innovation
Posted 10/10
Posted 10/10
SOLVEAT, CBC Join to Create Botanical-Enhanced Functional Soft Drinks
Posted 10/08
Posted 10/08
Ayurvedist Expands Coast-to-Coast With Functional Teas for Longevity
Posted 10/06
Posted 10/06
SENTIA Spirits Takes Home Three Medals at 2025 New York World Spirits Competition
Posted 10/03
Posted 10/03
FABRIC’s Launch Pledge: “Unfk Tmrw” by Donating 100% of Proceeds from First 10,000 Cans to Protect Our Winters (POW)
Posted 10/01
Posted 10/01
Caliwater Expanding Nationally With Walmart Launch Across 3,500 Stores
Posted 9/30
Posted 9/30
Juni Tea Launches Limited-Edition Sparkling Lemonade Iced Tea
Posted 9/29
Posted 9/29
Jamu Unveils Bold New Look and Flavour Forward Focus
Posted 9/23
Posted 9/23
Myota Announces Global Partnership with Joe & The Juice
Posted 9/22
Posted 9/22
Nordic Tree Water Introduces Extra Strong Natural Birch Water
Posted 9/17
Posted 9/17
Odyssey Functional Energy Set To Revolutionize The Legacy Energy Drink Market
Posted 9/17
Posted 9/17
Gigli THC-Infused Beverages Recognized Among Top 20 Non-Alcoholic Beverages of 2025 in International Competition
Posted 9/16
Posted 9/16
BioAthletic Launches Kombucha-Powered NSF-Certified Hydration Powder, Redefining Functional Performance And Wellness
Posted 9/15
Posted 9/15
MTN WTR Expands U.S. Retail Footprint with Nationwide Launch at Daiso USA
Posted 9/12
Posted 9/12
Mitra9 Expands Functional Soda Line with Citrus Sun and Midnight Cola
Posted 9/08
Posted 9/08
Everyday Dose Finds More Than 1 in 3 Americans Get Jitters From Coffee - Hurting Focus, Raising Anxiety, and Disrupting Their Day
Posted 9/05
Posted 9/05
Suja Life Selects GoSpotCheck by FORM to Transform Retail Execution with Real-Time Sales Data Across 10,000 Grocery Locations
Posted 9/03
Posted 9/03
23rd State Expands Retail Network with First Texas Partner, Haus of Jayne
Posted 9/03
Posted 9/03
Temple Lifestyle Brands Acquires Rise Kombucha, Cementing Its Role as a Functional Beverage Leader in Canada
Posted 9/03
Posted 9/03
23rd State Debuts FRESH PRESS: First-of-Its-Kind Pear Cider Infused with THC + CBG
Posted 9/03
Posted 9/03
JAS Expands into 95 Whole Foods Market Stores Across Four States
Posted 8/28
Posted 8/28
Introducing Iris Nutrition: A Women & Minority-Led Functional Wellness Brand Redefining Women’s Wellness with Hormonal Health at its Core
Posted 8/25
Posted 8/25
CLEAN Cause Expands into Rotten Robbie Convenience Stores Across Northern California
Posted 8/19
Posted 8/19
From the Field to the Fridge: Micah Hyde Debuts Game-Changing Hemp Shandy
Posted 8/19
Posted 8/19
Laird Superfood Expands Distribution with New Costco Availability Across Key U.S. Regions
Posted 8/13
Posted 8/13
NOON Enters Raley’s Innovation Set with Dual-Layer Gummy, Accelerating U.S. Retail Expansion
Posted 8/12
Posted 8/12
Woodstock Celebrates Peace, Love & Plant Power with a New Line of Cannabis-Infused Functional Beverages
Posted 8/12
Posted 8/12
Freight for Founders: LoadUP Disrupts the Way Beverage Brands Move Product
Posted 8/12
Posted 8/12
Unconform's Cold Brew Coffee RTDs With Clear Nootropics Benefits Launch Is Extended To Include 4-Strong Smart Stick Offer
Posted 8/12
Posted 8/12
Laird Superfood Broadens Functional Coffee Portfolio By Adding Functional Mushrooms To Whole Bean and Decaf SKUs
Posted 8/06
Posted 8/06
No Jitters, Just Clarity: Everyday Dose Now at Target Nationwide
Posted 8/04
Posted 8/04
Unbuzzd Wellness Commences Reg D Capital Raise Campaign
Posted 8/01
Posted 8/01
Wise Mouth USA Introduces New Line of Organic Functional Beverages And Opens Fall River Manufacturing Facility
Posted 7/31
Posted 7/31
Luna Bay Expands National Footprint With Zero Percent Line Now Available In Over 400 Sprouts Locations Nationwide
Posted 7/31
Posted 7/31
Hemp Derived CBD Beverage Brand Natural Effex Becomes 1 Of Only 2 NSF-Certified Globally
Posted 7/30
Posted 7/30
CLEAN Cause Organic Yerba Mate Now Available Nationwide At Buc-ee’s
Posted 7/29
Posted 7/29
Hiyo Announces Nationwide Launch at Whole Foods Market with Exclusive New Flavor, Pineapple Coconut
Posted 7/22
Posted 7/22
Sierra Nevada Brewing Co. Launches CanDo: Premium Beverage Co-Packing in Chico, California
Posted 7/16
Posted 7/16
Raya Fruit Water Launches - Introducing a Bold New Era of Natural Hydration
Posted 7/15
Posted 7/15
REBBL’s New 32g Protein Shakes Now Available at Whole Foods Market
Posted 7/10
Posted 7/10
Trumpdrive Redefines Cognitive Energy Drink With Nootropic Formula for Focused High Performers
Posted 7/09
Posted 7/09
BioVivo Science Invests $70 Million in New U.S. Facility and Launches Water-Soluble American Ginseng Extract at IFT FIRST 2025
Posted 7/08
Posted 7/08
In Good Company Launches First-Ever Zero-Alcohol Bar at Calgary Stampede
Posted 7/05
Posted 7/05
Positive Beverage Rolls Out a Summer Program with Ralphs and Smiths, Further Saturating Presence Across the Western U.S.
Posted 7/02
Posted 7/02
Humm Probiome Kombucha Now Available Nationwide at Whole Foods Market
Posted 6/30
Posted 6/30
New Campaign for Dilmah Craft Ice Tea Celebrates Individuality
Posted 6/30
Posted 6/30
Graasi Organic Barley Water, In Partnership With Cascadia Managing Brands, Expands Northeast Distribution and Sponsors Borroka 3
Posted 6/26
Posted 6/26
Positive Hydration Returns Strong To 31 Pavilions Across Southern California, Following Rebrand And Formula Elevation
Posted 6/25
Posted 6/25
Better Than Booze’s THC Beverages Land In 23 MAPCO Stores Across Tennessee
Posted 6/24
Posted 6/24
Marquis Surges 243% As West Coast Retailers Embrace Family-Owned, Better-for-You Energy Drink Alternative
Posted 6/23
Posted 6/23
Throne SPORT COFFEE Disrupts RTD Coffee Coolers with Premium Charged Lattes Clean, Functional Fuel with 10g Protein—Crafted for Athletes, Active Lifestyles, and Those on the Go
Posted 6/17
Posted 6/17
23rd State Launches SHAKE: A Bold THC-Infused Beverage Enhancer Designed for the Modern Drinker
Posted 6/17
Posted 6/17
Exciting New Mocktail Brand Redefining Cocktail Culture
Posted 6/17
Posted 6/17
Laird Superfood Launches Protein Instant Latte, Packed with Plant-Based Protein
Posted 6/13
Posted 6/13
Canndigenous Partners with Luis Glunz Beer, Inc. to Bring Their Functional THC Seltzers to Chicagoland
Posted 6/12
Posted 6/12
VYV Hydration Launches Clean-Label Sparkling Drinks with 5g Prebiotic Fiber + Electrolytes
Posted 6/10
Posted 6/10
Unconform Cold Brew Coffee With Nootropics Comes of Age - the Future of Fine Yet Functional Coffee Appreciation
Posted 6/05
Posted 6/05
Laird Superfood and Bluestone Lane Partner to Introduce Mushroom Performance Coffee Drinks Made Onsite
Posted 6/04
Posted 6/04
FORM Market Monitor Reveals Increase in Shelf Share of Functional Beverages and More Empty Cooler Space Since April
Posted 6/04
Posted 6/04
Goodmellow Launches Nationwide: A THC-Infused Functional Beverage Designed for Modern Social Drinking
Posted 6/03
Posted 6/03
INTERIOR Debuts Line of Multifunctional Juice Beverages
Posted 6/02
Posted 6/02
Pickle Juice Secures Strategic Growth Investment from Azalea Capital
Posted 6/02
Posted 6/02
Flojo Launches First Clean Energy Drink for Focused Minds—Presale Now Open in the U.S. and Canada
Posted 5/29
Posted 5/29
BevBoost Poised to Revolutionize Beverage Industry With New Technology
Posted 5/28
Posted 5/28
One Living Launches New Range of Functional Health Shots
Posted 5/27
Posted 5/27
Sol-ti Expands SuperShot Line into Starbucks, Walmart and Target
Posted 5/23
Posted 5/23
Sip Into Summer Serenity With Säti Soda’s Organic Functional Beverages
Posted 5/21
Posted 5/21
SENTIA Spirits Launches For Wholesale In The U.S.
Posted 5/21
Posted 5/21
A TikTok Mix-Up Leads to Big Boost for Happypop
Posted 5/15
Posted 5/15
De Soi Drops Zero-Proof Spicy Haute Margarita Just in Time for Summer
Posted 5/15
Posted 5/15
Elizabeth Stephenson Named CEO of SYSTM Foods to Accelerate Growth Across Leading Better-For-You Beverage Brands
Posted 5/14
Posted 5/14
Laird Superfood Expands Functional Mushroom Product Line as Consumer Demand for Adaptogens Increases
Posted 5/14
Posted 5/14
Mitra9 Launches Functional Soda-Inspired Flavors: Root Beer & Cream Soda
Posted 5/13
Posted 5/13
Good Spirits Functional Non-Alcoholic Cocktails Now Available in More Than 200 Sprouts Farmers Market Stores Nationwide
Posted 5/05
Posted 5/05
Eagle Diagnostics Launches New Gold Standard Program In Banned Substances – TruShield Certified
Posted 4/30
Posted 4/30
Nebula9 Vodka Redefines Spirits Industry With A Health-Forward Alternative For Responsible Drinkers
Posted 4/29
Posted 4/29
More Labs Launches Into Sprouts
Posted 4/25
Posted 4/25
NOCCO Peachango – Now Available with Caffeine
Posted 4/17
Posted 4/17
BUBBL’R Unveils 2025 Beverage of the Summer: Orange Dream Freez’r
Posted 4/16
Posted 4/16
Laird Superfood Satisfies Vanilla Lovers with New Vanilla Instant Latte
Posted 4/15
Posted 4/15
Walmart Adds Booming Brand BUBBL'R Antioxidant Sparkling Water to National Shelves
Posted 4/14
Posted 4/14
NO CAP! Soda Pop Inc. and Albanese World’s Best Confectionery Group, Inc. Announce Groundbreaking Licensing Partnership
Posted 4/14
Posted 4/14
F3 Energy Joins Forces with UFC Gym to Fuel Fighters, Fitness, and Community
Posted 4/11
Posted 4/11
Coaqua Rolls Out New Look and Lineup, Including Sparkling, Espresso’d, and Chocolate’y
Posted 4/10
Posted 4/10
Earthbar Partners with F3 Energy to Deliver Purpose-Driven Energy Drinks Across All Stores
Posted 4/09
Posted 4/09
Laird Superfood Launches Larger-Size Liquid Creamers At Retailers Nationwide
Posted 4/09
Posted 4/09
Fresh Blends Launches New, Certified Organic Smoothie Menu Targeting Specialty Grocers, Hospitals, K-12 Schools and Colleges & Universities
Posted 4/09
Posted 4/09
Functional Beverage Brand, Blume, Launches Fourth SuperBelly Flavor
Posted 4/09
Posted 4/09
F3 Energy Teams Up with Elite Nutritional Products to Deliver Clean Energy to Wellness & Fitness Markets
Posted 4/07
Posted 4/07
F3 Energy Joins Forces with Muscle Foods USA to Revolutionize the Functional Energy Drink Space
Posted 4/07
Posted 4/07
F3 Energy Partners with Stone Distributing as Exclusive Energy Brand
Posted 4/07
Posted 4/07
Geez Louise Introduces Lemon Lavender, a Bright New Addition to Its Prebiotic Sparkling Water Lineup
Posted 4/06
Posted 4/06
Bodhi Bubbles Brings Mindful Refreshment to Market with Functional Sparkling Beverages
Posted 4/02
Posted 4/02
F3 Energy Expands National Retail Presence With The Vitamin Shoppe Launch
Posted 3/27
Posted 3/27
Nurish Brands Launches New FEEL Strawberry Guava Energy Drink – A Refreshing Take On Clean Energy & Good Vibes
Posted 3/26
Posted 3/26
MANE DRINK Enters Functional Beverage Market with Lion’s Mane Mushroom Nitro Cold Brew
Posted 3/17
Posted 3/17
M2 Ingredients, Building on 15 Years of Organic Leadership, Pioneers Regenerative Organic Certified Mushrooms and Launches Myco-Suspend Beverage Solution.
Posted 3/13
Posted 3/13
Kick Fizz Launches Flavor-Forward, Social-Ready, Low-Dose Infused Sparkling Beverage Bringing A New Kind Of Social Drink To Market
Posted 3/11
Posted 3/11
The Innovative, Fast-Growing Functional Beverage Leader, Caliwater, Welcomes GRAMMY-Nominated Global Superstar, Demi Lovato As Brand Partner, Ambassador, And Investor
Posted 3/05
Posted 3/05
Melting Forest Unveils Functional Mushroom Beverages at Expo West 2025
Posted 3/03
Posted 3/03
Ketone Labs & Blue Pacific Flavors Announce Strategic Partnership to Drive Innovation in goBHB Powered Functional Beverages at Expo West 2025
Posted 3/03
Posted 3/03
Fuel Your Fitness with REBBL’s New 32g Protein Shakes, Made with Upcycled Ingredients
Posted 3/03
Posted 3/03
Humm Kombucha Unveils Probiome: A Next-Level Functional Kombucha with Innovative Gut Health System
Posted 3/03
Posted 3/03
Om Mushrooms to Unveil New Look of its Growing Range of Functional Mushroom Products at Natural Products Expo West
Posted 3/03
Posted 3/03
Fuel Your Day the Healthy Way With Säti Slim’s Organic, Sugar-Free Energy Drink
Posted 2/28
Posted 2/28
Melting Forest Unveils Functional Beverages At Expo West
Posted 2/28
Posted 2/28
Introducing Tart Cherry Juice & Cherry Hibiscus Elixir: Pulp & Press Expands Its Cold Press Juice & Wellness Shot Line
Posted 2/28
Posted 2/28
heywell Brand Accelerates Momentum With Major Retail Expansion And Marketing In 2025
Posted 2/26
Posted 2/26
The "Launch" Of ATOMICO
Posted 2/26
Posted 2/26
Karma Water Revolutionizes On-the-Go Wellness With Launch of Probiotic And Energy Stick Packs
Posted 2/26
Posted 2/26
Four Sigmatic To Debut 11 New Products By Summer 2025
Posted 2/24
Posted 2/24
Remedy Organics Launches New Plant Powered Protein SuperBlends – Protein On The Go!
Posted 2/20
Posted 2/20
HTL Investments Acquires Rocky Mountain Cultures, Rebrands as BetterBeverages
Posted 2/20
Posted 2/20
NutraShure’s BIOMEnd Receives Patent Publication and is now Available in a Heat-Stable, Beverage-Grade Form
Posted 2/19
Posted 2/19
Positive Beverage Reveals New Brand and Ingredients, Doubling Down on Commitment to Clean Ingredients and Healthy Living
Posted 2/18
Posted 2/18
High Ground Elixir Expands Sustainable, All-Natural Mushroom Beverages to California
Posted 2/17
Posted 2/17
Sip Smarter: The NA Beverage Company Introduces Mocktails That Provide Health Benefits
Posted 2/13
Posted 2/13
H2Om Water with Intention: Transforming Mental Health Through Hydration
Posted 2/13
Posted 2/13
Introducing oHy – Innovative Organic Hydrogen-Infused Sparkling Water
Posted 2/11
Posted 2/11
Pickle Juice Partners with Acosta to Drive Convenience Store Expansion
Posted 2/11
Posted 2/11
Caliwater Cactus Water Launches Exclusive Pineapple Kids Pouches at Sprouts Farmers Market Nationwide
Posted 2/04
Posted 2/04
Jubilee’s Launches Flavored Milk With Hidden Vegetables As Solution for Picky Eaters
Posted 2/01
Posted 2/01
Remedy Organics Launches Tropical Greens Wellness Shake
Posted 1/29
Posted 1/29
M2 Ingredients Announces Grand Opening of State-of-the-Art Mushroom Growing Facility
Posted 1/28
Posted 1/28
Gregorys Coffee Enters Functional Beverage Category With ENER-G Drink
Posted 1/27
Posted 1/27
Dilmah Craft Iced Tea Launches in Netherlands
Posted 1/27
Posted 1/27
Throne SPORT COFFEE Adds New Flavor to its Functional Cold Brew Line Up; Patrick Mahomes-Backed Better-For-You Coffee Brand Launches Game-Changing Mint Mocha
Posted 1/23
Posted 1/23
Functional Beverage Brand wildwonder Announces Expansion in Whole Foods Market Nationwide
Posted 1/15
Posted 1/15
Evolution Fresh Expands Distribution for Real Fruit Soda at Select Whole Foods Market Stores Nationwide
Posted 1/09
Posted 1/09
Spade Launches in Sprouts Farmers Market Nationwide
Posted 12/30
Posted 12/30
Odwalla Introduces a New Line of Juices and Smoothies to U.S. Shelves in 2025
Posted 12/23
Posted 12/23
Fuel & Elevate Sweeps America's Best Spirits Awards with 9 Double Golds, Incl. a Best In Show.
Posted 12/15
Posted 12/15
RIVR Launches With Natural, Functional Beverages Rooted in Ancestral Wisdom
Posted 12/12
Posted 12/12
Lifeway Foods Announces New ProBugs Organic Kefir Distribution in More than 250 Harris Teeter Stores
Posted 12/11
Posted 12/11
Spade Named Official Soda of Power Slap for 2025 Season
Posted 12/06
Posted 12/06
MAKA Welcomes CPG Veteran James Curley as Fractional Vice President of Sales
Posted 12/05
Posted 12/05
Mitra9 Recognized for Excellence at 2024 FoodBev World Beverage Innovation Awards
Posted 12/03
Posted 12/03
The Roasted Purpose Redefines Functional Beverages with Protein-Enriched Coffee
Posted 12/02
Posted 12/02
Cowbell Launches Hydration Beverage
Posted 12/02
Posted 12/02
Lifeway Foods Announces Latest Innovation: Probiotic Smoothie + Collagen
Posted 11/20
Posted 11/20
Pickle Juice Makes Successful Debut at SIAL Paris — And Secures Award For Innovative Formula
Posted 11/05
Posted 11/05
Sidekick Soda Launches Three New Flavors and Partners with Cherry Rescue Project to Reduce Food Waste
Posted 11/01
Posted 11/01
DIRTEA Introduces New Chai Super Blend, Expanding its Functional Wellness Offering
Posted 10/29
Posted 10/29
GUNNA Drinks Expands US Presence with Innovative Immune-Boosting Lemonades
Posted 10/15
Posted 10/15
REBBL Launches Innovative 26g Protein Shakes With Upcycled Barley Protein, Leading the Charge in Sustainable RTD Beverages
Posted 10/14
Posted 10/14
Drinks brand GROUNDED launches ‘pure’ protein m*lkshakes in Whole Foods Market
Posted 10/11
Posted 10/11
TOAK Adds Functional Hydration Line Oasis+ to Product Suite
Posted 10/07
Posted 10/07
TOAK Adds Functional Energy Line Torch to Product Suite
Posted 10/03
Posted 10/03
The Osmolality Lab Certifies Waterboy’s Weekend Recovery Formula
Posted 10/03
Posted 10/03
Life Cider Appoints World-Renowned Formulator, Clinical Dietitian, and Scientist, Shawn Wells, as Chief Science Officer
Posted 10/03
Posted 10/03
Cactus-Based Beverage Leader Caliwater Launches Innovative Kids Pouches in Albertsons Nationwide
Posted 10/03
Posted 10/03
Pouring On Great Flavor & Wholesome Ingredients: Säti Soda Now Available In Three Refreshing Flavors
Posted 10/01
Posted 10/01
Abstrax Hops Doubles Skyfarm Series Portfolio, Unveiling the Hottest Flavors for Summer 2025
Posted 9/26
Posted 9/26
T-Pain to Appear at NACS Show & Debut ‘Good Game’ Energy Shot
Posted 9/25
Posted 9/25
Leading Functional Beverage BREZ Launches Lion’s Mane-Infused Blend, FLOW
Posted 9/25
Posted 9/25
Traditional Medicinals Debuts New Line of Stress Ease Teas to Help Americans Combat Rising Stress Levels
Posted 9/17
Posted 9/17
Sip with Purpose: Collective Arts Launches Botany Adaptogenic Elixirs for Mindful Drinking
Posted 8/28
Posted 8/28
Lehua Brands’ Cannabis Beverages Top the Podium at CA State Fair Following Successful Debut in Canadian Market
Posted 8/27
Posted 8/27
Kava Haven Emerges as a Top-Selling Non-Alcoholic Spirit in Bottle Shops Across the U.S.
Posted 8/18
Posted 8/18
OGI Launches True Coffee Game Changer
Posted 8/15
Posted 8/15
AVVIKA Redefines the Beverage Landscape Unveiling a Truly Unique Caffeine-Free Energy Drink Experience
Posted 8/14
Posted 8/14
Taika Introduces Strawberry Matcha Flavor to Adaptogenic Latte Line
Posted 8/14
Posted 8/14
Life Cider Announces Expansion into Texas Across 8 Central Market Locations
Posted 8/13
Posted 8/13
REBBL Protein Spiced Pumpkin Pie Returns for a Limited Time
Posted 8/05
Posted 8/05
Karate Combat and Tempter’s, a Horticulture Co brand, Forge Historic Partnership, First Hemp-Derived THC Beverage to Land Major Sports League Sponsorship.
Posted 8/04
Posted 8/04
University of Stirling Student Finds Pickle Juice Effective in Preventing Muscle Cramping in Competitive Swimmers
Posted 7/24
Posted 7/24
New REBBL Organic 20g Plant-Powered Protein Functional Beverages Now on Shelves
Posted 7/18
Posted 7/18
Chili Beverage Introduces Wellness Drinks to Elevate Daily Hydration—Launching This Autumn
Posted 7/11
Posted 7/11
Whole Foods Stocks Clevr’s Functional Instant Lattes Across West Coast
Posted 6/24
Posted 6/24
Füqboi, the World's First 'Sex Positive Beverage' Joins the Fight Against Gender Based Violence
Posted 6/21
Posted 6/21
In Good Company Functional Zero Alcohol Launch
Posted 6/15
Posted 6/15
BrewDog Founder & FMCG Heavyweights Invest in COMMON Functional Drinks for Innovative Mushroom Range
Posted 6/13
Posted 6/13
Brewdog's James Watt Leads Pre-Seed Round for Living Things Functional Soda
Posted 6/12
Posted 6/12
Lily Introduces YUZU Flavor
Posted 6/10
Posted 6/10
Safety Shot, World’s First Beverage to Reduce Blood Alcohol Content, Announces Launch of New 4-Ounce Bottles
Posted 6/03
Posted 6/03
Illicit Elixirs Wins 'Best New Beverage Concept' at InnoBev Awards
Posted 5/21
Posted 5/21
Illicit Elixirs Announces Launch at Walmart
Posted 5/21
Posted 5/21
The Best Soda on the Block: Culture Pop Opens the ‘Soda Stand’
Posted 5/20
Posted 5/20
REBBL Debuts New Category with the Launch of Organic Smoothie Starter
Posted 5/16
Posted 5/16
MATADOR ENERGY to Launch in Circle K, Bringing Functional Energy Shots to Customers Across the U.S.
Posted 5/02
Posted 5/02
Illicit Elixirs Announces Distribution Partnership with Life Time Fitness
Posted 4/29
Posted 4/29
Archive: July 2026 ❘ June 2026 ❘ Earlier